Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"fa02fd25ee73f7f5a7ed7cc5220893f0","s":"d5f062f46eeab530"}