Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"bf40d4997eaca33fb4d5f0070c015a18","s":"586cd7347c6032da"}