Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"92580f9034a30bf3bc0889c72238ffde","s":"37beaa76549b6204"}