Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"e52668336a4ddfc3119b1402ddae268b","s":"695c34535eb86aca"}