Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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lu+GTb4gBRUIWTDfLk4\/Q4dISbU9vMocyOz+wKygDVCUC4TmgS5rHrfn5jC6o7uH8aAVJV+LrKE9YUz\/PHv\/68wmY2p\/ZHWupThGE\/omb0Z2XbGSbfMG7Xjbu8U3rypY52sPhn\/XQZFFC9tW1Y7xbtEXvNlTJJfRGzKfRNZG5b\/969MXtcOzG45YqxUasM5YdSibxBFF1bqQayy0h0z\/oZ5OSZv9ff2x0EkR7oIrlSiJYn3E5LspZ0lB9IoLVFpXkLArwTDYcMeUXpRHxgBCug\/nqu90y3klG3VXxWI\/z8ofakkSwIUzLAdZY0LtfTd4p2E43NhBTc3G\/AauCk4nNc1SILqlk4E3+c0wEe+SpsZ3r7tijWafxZKdR1IKzYAQa67Bdxtmk0ijPrryJk1GXhMjXLf67gqm\/ZIPcuAa4PMg6O3Xwi6rkQ5lmwpb9vFmZdJup+biGDDEtO163Vr3wLSWL18i6aYb0tyh4c9fv2D\/S7bYYp9jSFwCIWHZMlmYcpPYGO7IvpSHkigdalGjUqFsFZ4DYCcX8oecDntPYZ73mTk+Tr9l3CeQ8g6itdyadCBO5ZX\/W2mT0Z0MNLutLyXPUUOh6l4KLpv2E5HZkmGucKMpPmR0RbWbp0BjkVj+GbH83EHELh0OX9\/8TKixUVeADk\/BBRvckKYmL794V0UNiJbtE6Q2uaV1C9WwRKN6o5k\/UdcK7MY4s67iR+MFLxAS\/EWZxBUICG7BUtgJDsVUih460AGkOdL\/a6Uq+ld+F1k0hRh0HAkonwDthD4EF4L8VOVhDXzZDyqFqo+4BusqlCXb5VSXtTfXlpU2F4keXP5dyeqHY9AhfHEJrWlKD5sthYTJLJETw2+8SV0O13T6Xemci7CckaJtiPd9Q4acYKq0wvbAJ3ftD0NbxF5z2ttjSjXCOfjjwP\/yUlcdi5QoKP0VGEaIc9pA0ztEKKi78MDIsoN5KlznBg2gne9Qu9c+X0aj+QPjhIjOnKTsC1i5CHMN1Lds\/KNg+awHU09USr05Js+2fNxBTyY0UrMpFM7bG9GK6Lp3zcakISM3o5nqtmmE\/4KkLK4xE55omniaH8Fh+3TcQScc0hhVgMXTylaUcoU1\/DM6ZZ1SV82g1bGp1Ysgu3Uu\/iJiDzWmGweiXmG4hSAZPkGXeAuv0n+to1lpakIZNET0ScbRbuGvFcC2pqDUk+P2N7uw44bExdyBU0Kq\/OJYeH6tE1GlqxNh1fpXKVe0Obo33qpjnMZtkEoLFiW178st6+gCAa63WdUO2njZYNEPucuCDAvqI9NDBlnct9v8WqJtfgpmAH4uUpO+T34ougoTDx1IDzh4lErmac8WOOcY4mSlmimykSELZ\/XMjmY+5KW8a1M\/pvHN2FE7WlA1D9zeWaqoc7n6qEWh6R\/I5qFtSG3imlxtLv7OocNUMw9k\/+mJuMoKV9zyFh2JiDlojWAbInEfaGGNmwk1LeWEJb0375kQtcSP8Xj9gC4Woni1HAMYhrGwXv2vCvILaskOHQjg6tOOmKk5ONsALHF50+unM8bQL9QghUz6\/812s23txv8O1fJTYA6UygtB4dRXM\/jpT6MEAga7bSRltnfF1KoTgguTPujpC4Rv3ZuU+RUwCAk4hi5LBlN3eNhYxaX5ETcI3YF7hLsglapuuFJo\/fICXbXrVt8l6Na+nMVgrDWTj7tQ8+kA6589ddLa9\/UXGLpc9VH0hcd52b0KFRCH5yfuv5PT8gQ0372MYfw5g9ogipnBr1rPLivT7AAAgHW23EbL\/7UySvjMsXCtbklK6tm87bffyw0Rsrqao\/Ek5mPEDSI0LywbYi8oWF2bSyDHln32YoD0nhbuPgiz4znirjs5CB+NVOCOeIcUmOq8latdgIrS5cO4twPa0W90tWZvOx1mKOSE62e0i5oW8IGob1cZbjVgc1vldUE\/y8H3oojK259s9iLAZbbRo+LBde4BU\/l06x8WBBemDzxiCQXZCPedhJ5UKnmvCYw+cMplCk0xlEu3s9kqUC9HXTq20Me6UirkbXxNKqXKn2CfMlyemJ97nf3yaPbU67Ep1DCgOPT\/UECxx2TwDKtYROi+rHJb1A51VIVXps8+M23RFfG9Jirb8i2GJ5TzwuP2+vqKHXqRvdQYV50C2z8lzN6Xvp8Vx0fSg2eoupjEjVNjJokeJ8Vm5xfsqhwi+wdwKKWhRJZoa49A17iaVgK5\/57wnTCOF45fCOKxmtsDtOXUC46gm0qQ9G4GxqGYI4Z7fLo2RT54zjVhyZ48LweJusto4MP79AiZ0WLSesDdfpAqif1bSWMsk525Q\/GsoBUC8NZ0\/HKyKdcGP0jFiMaOoWL\/PL3aOjMC85pUOqg4vOcc2XDSKb1rjYp3AQdtdXNd3Fbn7PUleQw4pkKfIKTdGlJk9pcAS2WpY1kt3gRv4rSScZpjtCZ6medoTaji4czBfJm+1VGeOz1yLyeUoYx5dNvOLVwBoYfgIlV8SmbxVabixY5hbYNOs382SKNQ0Orq4+3Ri7FUvQ2woTdhcSZqPEu9GYP277bASYs6DeoqXgOCDD1Tm+tv78firC4oZHYiJXVhwmO+RXLZA8OsPePMXPNbwOJ7Y+PAwif6iNB7sOONPYQ3816ejc6XG9EZCC6qQ+BRBWtYok6uCKd0g+8HfdXQuu9wMiNxRUZhbyj1h63Bo\/\/FCJD4mbqSkfsDYtutx9ujTGysv7aBKt42YPHpoe8Y0wpUzmKaqI2kAJpQ4lme+1ARDFuVMzlplicsHgPdIAQun\/82F283wRuhIL9L4Do1EIhYornc18DtqUkTLzXQ7TyOanEGWCqlcW\/MLVN+lTbw7tUWi1ZOH4nLHF\/OmQfOOS\/EKQktX+f8+yOPq1HrWzjMt\/qu+vUu\/8YWeJMnzMpnEcujNQ0EcOoh6uJaZDbTJuK+ZoD0Bf5wkNGgzMoGbLQBo5VQtgCHsEzJaEQ2DisQVL5oEn7QU688u43RI+AUd2jAGLJIxfY79qyUMlW7+Erae1IOvSm+Nkgs+6lLmTy0SG0+UNiFqTd0Ob9vS93L0ZnSgWB88ZJ3Tjps2LfQB8uaRkorrvy42HDQAM0e1fcMFQeM1hPSYFBFYx1l6JKIy8vIhWWnAYT8LbiWl4rv821YzeXv1KhY4wjVVddZbnlG2V71B5cGQP38hWb4o\/ZrpkUfN95tuaQghFclHPKulu7UNQIndNJuDwkcpViwJT\/n4NOswyYZYzuqnvS8aDohJpfICk3pRWeJI7PVRe5XhgWz50yVHtEMVb\/KexlyqskxcyAtaxcAZk6LmcP1172cWUw9IlTjCD8Fdu\/DNiKJ6vjjcYazK\/DbWd076Vdb4wEPCiZhJGMqDGWIRSc6xR3BFEGvl2p71FgW7aB84LeIk6ASKgaRGOw2Mecq96eNYro5tB0z4PGQ\/pVOr4xZg8NcjGHz1M59EKYSok9ZwSBvjeLTr\/a9PkRcTVxlfRjhRl2yj+qBLG3izTQR1aZiTTSrb4arP+oalUsvY9TyIuyuaSZvcaqJ1pbndhfv\/MIrOGKnEGMTeDBwMeIg9hQU\/a66A2xvC9FY6KeGQBApmxhbN4dnhCv4pD82w6OOW00b\/8v4hyLKppPFzgOgu4ENXhtabsjT\/b2qR5kKh5b\/scw0xm\/X+NX+Nl1ZPdzZ5w9Nmq9pCalTyyxsf0S\/AOqDX83UMkgBS+3Jejl7GYPiNGonYpzEDaXl735\/+EkqMe1ugdvfSy2Ns1VWBVcx2XZFYuKuq8T8YU9s1\/lIyw0MYT0OQ+qOeCNSyM3+xnI7sqsD9SKNNb0FbsTOg6Hr9D610UIIfyDWvLF93AgzkikWfp8nyqhrArQbws60cQwsxQcQQ46JYN+\/OFN+Rp4LgefuFB9Lmjl+n+NCGwEtu\/C8WJXz\/zqdtm0Y1nKzvYfxQiJs9Ggac1mTCOF3zplq1NyMR0cLX\/XGu4A2YsAhM+3kIFBmmYF+N19RDMr3SSfmROM9f3cJiF6PYlimu2kj3ur5vyJRVk9K8i9UVDlftJLe1zgXSRBf8xnm3FJ3rFAlAPW+GvtaioxlpLI4eH8p7GzbYBHz3kDcKJxZi43sEKtjmHQcbc7RGQo5rrNsP0U51WcmrcpUj6XHriGXnWSUzSDxqQmuLgwt0X3iUEQWnoD6PSCn2n7l2GbV\/FM0lOgCKxGwQen+sH8sB3FyXcMDAjf+qLA3bF+cjk50bqgmPz7x4dcG6OwMeB\/ibMrgy+vUMvGmc0GkpKl97tETWrbVfyZCWr7H0CLc74BV+lsKWXIjpiyyM=","iv":"52db5a3cac95d9d42902a58b1bb64eb6","s":"efe5037cfb497d58"}