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Multichannel

Top 10 digital luxury marketers of H1

August 7, 2012

 

By Rachel Lamb

Marketers including Hermès, Lexus, Salvatore Ferragamo and Michael Kors took advantage of the interactive and time-sensitive digital medium these past few months with efforts that awarded them the top 10 luxury digital marketers in the first half of 2012.

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  1. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  2. McLaren hires Ford’s Kemal Curic as chief design officer
  3. Coty’s net-zero plan gains SBTi approval
  4. Can luxury brands balance AI use with heritage and sustainability goals?
  5. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  6. Porsche plots ’leaner’ future as full-year sales slide
  7. Men spend more on luxury, but shop the same amount as women: report
  8. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
  9. A new vocabulary for luxury: The nine archetypes defining its future
  10. Louis Vuitton highlights personal stories in Speedy P9 campaign
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