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Multichannel

Top 10 luxury brand multichannel campaigns of Q2

July 5, 2012

 

By Tricia Carr

Marketers such as Burberry, Four Seasons, Hugo Boss, Lexus and Michael Kors spread their latest brand messages via traditional and digital channels during the second quarter of this year to pick up the pace against competitors that focused on one channel.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Coty earns ‘A’ score from CDP
  3. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Dior, Rizzoli to release book on Lady Art project
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  7. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  8. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  9. Moncler returns to the slopes for Grenoble campaign
  10. Louis Vuitton courts rapper Future as ‘Friend of the House’
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