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Multichannel

Top 10 luxury brand multichannel marketers of H1

August 2, 2013

 

By Erin Shea

During the first half of 2013, luxury marketers created multichannel campaigns that spanned digital, social and physical promotions to boost consumer interest in new products and offers while maintaining brand identity.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Miu Miu channels athletic aesthetics across global retail grounds
  9. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
  10. Why marketing of true luxury goods diverges from tony real estate
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