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Multichannel

Top 10 luxury brand multichannel marketers of H1

August 2, 2013

 

By Erin Shea

During the first half of 2013, luxury marketers created multichannel campaigns that spanned digital, social and physical promotions to boost consumer interest in new products and offers while maintaining brand identity.

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  1. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  2. Hermès, Goyard lead consigner sales in 2025: Rebag
  3. Sephora introduces new concept for SEPHORiA 2026
  4. Diptyque plays with the surreal in holiday tale
  5. Viceroy Hotels installs next chief executive
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Dolce & Gabbana sets up holiday market in NYC
  8. Chase opens new Sapphire Lounge in Las Vegas
  9. Mercedes-Benz locks in with WTA as exclusive automobile partner
  10. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
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