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Multichannel

Top 10 luxury branded holiday 2011 videos

December 14, 2011

 

By Rachel Lamb

Harrods' Christmas video
Experts say that videos are one of the most effective mediums in which to market products while simultaneously introducing or reinstating a luxury brand’s voice through movement, music and carefully-placed items.

December holidays are the time when luxury brands see the most profit. Therefore, a medium such as video could be a savvy way to digitally-introduce new products and spark gift-giving ideas.

Automakers, jewelers, retailers and brands all made the cut this year. These marketers have the right combination of product placement, brand personality, overall enjoyment and entertainment and holiday cheer.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Fendi pays homage to artist with playful puppet fall campaign
  6. Dior dives into French Riviera with escapist fragrance
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Gucci studies connection in spring/summer 2025 campaign
  9. Veuve Clicquot debuts après-ski activations
  10. Dior, Rizzoli to release book on Lady Art project
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