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Multichannel

Top 10 luxury branded holiday 2011 videos

December 14, 2011

 

By Rachel Lamb

Harrods' Christmas video
Experts say that videos are one of the most effective mediums in which to market products while simultaneously introducing or reinstating a luxury brand’s voice through movement, music and carefully-placed items.

December holidays are the time when luxury brands see the most profit. Therefore, a medium such as video could be a savvy way to digitally-introduce new products and spark gift-giving ideas.

Automakers, jewelers, retailers and brands all made the cut this year. These marketers have the right combination of product placement, brand personality, overall enjoyment and entertainment and holiday cheer.

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  3. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  4. LVMH Watch Week 2026 comes to Milan
  5. The 1916 Company teams up with Australian pro golfer Min Woo Lee
  6. Luxury Unfiltered: The true cost of cutting luxury prices
  7. Top luxury campaigns of 2025: LVMH, F1
  8. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  9. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  10. Longines relaunches PrimaLuna line with personal message
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