Blog
June 26, 2017
SK-II's The Expiry Date reinforces that age is just a number. Image courtesy of SK-II
By Staff reports
Consumer involvement was on marketers' minds as they reinvented the recruitment process and opted for user-generated content over traditional casting.
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","iv":"86d205922af58e20997b4afabe1245c9","s":"c52fea61daf33228"}
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