Blog
June 26, 2017
SK-II's The Expiry Date reinforces that age is just a number. Image courtesy of SK-II
By Staff reports
Consumer involvement was on marketers' minds as they reinvented the recruitment process and opted for user-generated content over traditional casting.
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","iv":"4ea1cceb8a2ee9995a981e3691717fd4","s":"57307228afecf1ba"}
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