Blog
July 3, 2017
Paris-based JonOne is the latest Hennessy V.S artist collaborator. Image courtesy of Hennessy
By Brielle Jaekel
Film and social media are tools that all brands leverage in the hopes of attracting consumers, but luxury marketers are known for taking these traditional tropes and putting a unique spin on them.
{"ct":"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","iv":"ef37c17cfd0abaa4e769f7bcfc53720f","s":"b9fafb83c2cc634e"}
Share your thoughts. Click here