Blog
July 3, 2017
Paris-based JonOne is the latest Hennessy V.S artist collaborator. Image courtesy of Hennessy
By Brielle Jaekel
Film and social media are tools that all brands leverage in the hopes of attracting consumers, but luxury marketers are known for taking these traditional tropes and putting a unique spin on them.
{"ct":"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","iv":"95a1cbaa91ff81ebd6aa22ed5c5e29d5","s":"ad3a3d2ce45e5542"}
Share your thoughts. Click here