Blog
July 3, 2017
Paris-based JonOne is the latest Hennessy V.S artist collaborator. Image courtesy of Hennessy
By Brielle Jaekel
Film and social media are tools that all brands leverage in the hopes of attracting consumers, but luxury marketers are known for taking these traditional tropes and putting a unique spin on them.
{"ct":"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","iv":"851872eb3a8028ad9b113d74a44f8e38","s":"7cb6e844669298d7"}
Share your thoughts. Click here