Blog
July 3, 2017
Paris-based JonOne is the latest Hennessy V.S artist collaborator. Image courtesy of Hennessy
By Brielle Jaekel
Film and social media are tools that all brands leverage in the hopes of attracting consumers, but luxury marketers are known for taking these traditional tropes and putting a unique spin on them.
{"ct":"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","iv":"983b55c8da4157be1959c639a84d4d75","s":"75d24413cfcdd295"}
Share your thoughts. Click here