Blog
April 15, 2019
Still from Land Rover's film. Image credit: Land Rover
By Staff reports
Luxury brands are leaning into emotions including sentimentality and empowerment as they become more important to build strong connections with consumers.
{"ct":"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","iv":"785dec6653d08ddc85bc33f53513ac03","s":"2e5297d732957af1"}
Share your thoughts. Click here