Blog
April 15, 2019
Still from Land Rover's film. Image credit: Land Rover
By Staff reports
Luxury brands are leaning into emotions including sentimentality and empowerment as they become more important to build strong connections with consumers.
{"ct":"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","iv":"3b10dd48daef746ea1a0bff33ef2ed31","s":"b9f2b67261808607"}
Share your thoughts. Click here