Blog
April 15, 2019
Still from Land Rover's film. Image credit: Land Rover
By Staff reports
Luxury brands are leaning into emotions including sentimentality and empowerment as they become more important to build strong connections with consumers.
{"ct":"rCzecNMmAchpPcGHXPC4ttJc1oZYOMfyUp2hBDvIZ0cziSiTmUbUrP3e21zOJOMernlloJqRFDlppHm8ZUoO9QPpvXrLMuFmoLqp8iCODWjpdSaBwTUH3Adi3ysTIc\/4FeaEuiE\/OZsW9jFvPrpPiXCmCoYMQyo\/nhXr8PIyiyeGPVFsGZKV7Ru1tyKOcR4FVO3dsn55S5fU+ZVfNU40i8mEEn16PZ95uw6xWfQsxShiTYpBC9QkksekJBd8uTLFB0gYgX1h2l9PWC7gO4ibbuvgIQXqLAO1tQVp8Xj6ZAGk6CHrCE8VRTSCh2QRzKdC0wiIcmYhdb0MBtcsXXbeuRnG6PDBIqy2HPl15E7ViBPc5rcb8qqQhLdn22CXlrxhZZdp58vV4WqUg\/o\/wCI5ryiJ84t1Wmra6vz9KI6KzlTvLKvCY0gMFBCtd1CQ5epXUmyX9LcP\/NkKL6sEXqWboZTOoU89SS4PBG+O4CCQCZrB3\/pNwMFBtvnsHI44NNvlBCBS1MkzfAIoRbsuucbcFHSo3p+DmbrZRefHrzh6ERebn0ZfliV6Vn+mPCpD5iVQ1ccpdeOUV6T63nABD8JReY74488o52z3XAgofrv9oD7i5K8sVH6DM5JTMoq4dn9ATDesICKhUChN6Vka\/vKwYWsiukpkdPKQ7Q49wyH0BCVzjXU49marnxxYa4TGri5yjqovCWJXTHmSCDYAZdv8e1Qm02tRj2SZpn6ylZ+XYCY\/r0jfuvls4tQSDv6Ncip2o97fxBEuyax\/PKMyEp1PojzDIeApkgqANCGlsMgmhDFUlxoo2QUfqltp4qfoN2+Sf6rTXxJN68PbH1KnIvucIsX4eQfUWNlh0VRENVU2o0A+F3tmFDQiwtoLFl5oq+h3cSkVCV7JZ0k50OgKjZoByYb8gGRZxoyA5sOJhUdKWOsunUUmnEdeotuyDYvQ6nGu+wBTguvNoXDnlSIIWfkhI1dlkKtZ54yVbY7i0YKWDJT\/6Goiv2Wg\/5LCQh\/gz103sZ9eapAcanrUe\/TEYRe+o+mffAqjZjDz2K0v4nBbHTW3STH6W4K3gTpysrKs7t\/LF+U8hxe\/vioXDuQN+tH18RtlddUVYvvy0XWiaBTSDOiQKbv8jFPQU0\/00le+iK4qtos0rvrkAgariZcHfybzD5rqSIn0B+frfQlYHcbuElKC46h4uyBYoIXJzKvZ\/p+GjosM13\/mL+N828\/rpSloGqrmQMiRPFgNy0iqqRt\/KdnvOGypNN0P2L3QEH3fF255RoRqakoNwOIC3v6Y6jaWRUklLQnrEl+MGBl20l+6ldqUrgA92PRS\/iti3gVe9Ua7nuQpn57hwYcyjUmfO5j5QocQOffvJW1FZ3PZbmOUIxDaLdi\/OUpJR2V4x165eZAooer4J7nK177XcfyPH7DO82fwaB+u3iSgTmAz3CAZGEuL0C22wL4sQdhawJczRaAoma8ApTGB036CgR4JqysXOe72oknRINOryM4ChaM5g6hjwotiQ\/lM6pv\/ATrsIsQks6Jss+pC5VpPHlQifab8NrsODezf0g7qzBoLPUHSakc+5OdJV4u97gGikAbq4DA0kd1mik3dO15YVUoH4WnMXkKYQEHDv7y1qgWyJ5P+QRwKxDm7Lh0NZc8shXcVkUMPN9i4kDorguknTYznBcGd9xRvgYNoJbQJiMqcIp67+db9fcFiI8RseU6ANAoPt9NbQwX+WhGkVRMRWW0ZWziTfpgIvBpwCMvchFnqekcHBaR5eFN8JufKuEXjCmWcHzmF8WPGmVP+haGhD6xR9ljGSZmbba7XiAwiWuwu2IeGLaTYKwj5gzV1JEO+caYZyT1s3LfCJ4jJDTgqQhdNjLJTmrJNgcQx7e7R9JgUsC1+EDXph7YYED9TcczThuzQRCUoYPcWNZEwTpnvdUZ1oRuYYlseeRepr5nlEhaLOxmliznkPF8li1OXoSZ+LlJMqDyrAjU8gJoRX0rqHWUeZT+3DNtpIb8K80K5\/jv6JGTw06ors5Bx9D66Y9tBfdevrjOAuOJzI0vxa5lIZZrH6pIGkvinhK7LJbGxz6n57+USIPCWRTW4OV\/oYar+IGoEJ0RpNOBGELDIqpOlfYdyrw66E6bMX+xNu9dn2C\/prqeFphvF9k2PJwwjcTokehogu2pd1CpVXI5\/WirukReA3JIav8viOaSXiMYMTCdLXP23hZ1gLj\/qS2YRLkVKGknsBZLRMeCATKKlPvqwA7ERFZ8bDRgcZXFXDm7wbcQPdVH5gNr85c5MVCmsnHBYmQWSfc0OCDuqHE2UaosYVZDgy\/xxgsSeuHeH9VFMc0GPmFecCjtr1TH32Hh3jvI7Am7C3ItPIFKGi86haKDkDnxtFcnhilAPFJ6Aheeq7r8bwTiB5KZU+rHjAs3MaajlqM3h8L8pyW54QL5DhRt4tZMMJU5VVZjouYwY1fmrtkdH54b3poSbpwOYShdxCe571sOUyXTWa8pIVaI\/zHVOKtODg94JvoXkWSh1tOok1BWljxlSQG7WBtjrw6IajAHn9xBmtKs7j22eB+WC+y8gVXhbqKe7NqOwhHTNZO7Hwc8cb5zcEaj5LW9UzVlLgP5Ojbp2IrJo0T61PCfT4PAsu19mb\/Ewri2XFndyzDWT4w6B1fAjvrjylTvCnCmInmLSarPfyvvSHsStgxl1In5KZIcpUS6ZveWv9MXWkGTOPkTxwiVQLZA+257RlkTOs4P1bDCizmsVJWejKCPrBIqQpooYa7j9YCi0FdHmENCJBmY5AlD7exG2eFKky69k89FvRSp6AAek\/Surz5e38jVaz1qkt74RqBDNoB5SeE7IG3JJA7uHnB3m7e3JEtwzjTWdKPHD4PDvipYlVGfoQ1Q5DcOnaJOEvBCAmXJ9tI0oB0ij+ML3vkMeiDP0rTh4PuSwDWhuuoOdxeCQ+tr453YhxFnB8T+eEF3RJOHsdfwSAqVYOe21HSp5\/WRaABJT3NIy8b\/OhgHz9rqjndwprS6TS5io5+FS33XwS6REOGtGFJoVo5vlic1E4n3L0BVLdGwropOibm1o4OsRefin5r91wyOifknKuKUELTDy4IDHi57G9YbfKDZBIug9lZIBk8Up2H+ntlrut\/Tc\/XhGBkXCWmPxaA2AcGfNEcCiO2MsRyNReKcWPrzI+xyt3eYvu9T5R0Io\/AgIemYQS3IaRQnYt3l6gPUDGvOhKOSuVpZxi7JAtiVlhw6aLpzhJckK0IsGptQpcX+yXTaOUwQGKeMdWx1DXc1BZNGZZKjarJeMcggXVP6xK2X51Qto6DK6K1N8ylkDTgak99Y0tjoR2GirxUQ3XEmtQHQJyoerP7iBt+92paMMr8oQM1Tf+0KWOtL6Sd3yv6vIo9WuLfUUhs2DOVmUBScf1vh55UDJKeL9ixu6kSm60homTQ5DbL7GbVW71uVJ3+qMz1ATsAeaL1h80qS8NgGMXPrleJXrFyxDLTZ1OLWuFccsFhzaWlSS2MJz+IFmWS6DxemguFabM3CP+enaoaWZ40JMCXzKDPY0v+xrti75wRCf5nHRjLNAU6NUUC5fplEJEctQiTj3pF19Twz1eKe9zGZmAVpZ22MXqZK4mb+0DzYdIqXORPSSi8Rg8KrqoC6ie0D9Jie3gR3bob4sOnj5XpF7XuZviC90XUiIO9Ag4qCKBfmzvXLFVyF0DT0JXPe\/KjDAdL4ZhAUDoheT5jJSKP8H9En5wzG2YoCWL+M6Elh\/hjc3qeSS5X\/hsR6KFeOP7VHcKm0vL9Nztk2fvNa5pb+6gSQuVc2wGh9a+Cz7fFYUSfGcdcNlEmO1I5NfdDHTfrbDeAKUapN\/rE1PGbNd2PyPg7qzOaU0iybB+q7cvrKEdABS4RoUmO1kinh6PN9A0GaWW7Sxz9E1PgVEIaF+vaOd8Ugpk5Tlg+orNG1ou0YzkyAPLdh8VpoOwqH9mLnBcpxCvhVbOdeK3aiJ+hwVFvHzpL57wgguOexW9fx7dcqlZjt3gbqwfMvavn1YdXuhRlJ56JliSEUeuYiH0a5ofWA\/nQ57wMHmWxD5Cw+IvxdeAwOWki7yHDempJAXyjsl5CExbdmKjvo18iRvXw\/39SW2ZMe8TmeTPGgR1oNtNWlZxSNk5aut7meMC9p2knNyPZEBMB2rSHs1rj4IH9lHsD0tWbMZuqC\/GlLlGSppjB7s9E0xOShygjcU\/cqOioEPlKKXZT7Zbkj\/ojUemEgPe6qorz36uymJamdv4NwI9aHGNIFJJvewEcMZSRulVVC7QYi3wxDU7QU7BjckVcb7Cb7vFJTkMI13gGLpBtBNW4RrpxRDtcgWMavbOkllkjyqjLQc3zp9o7I+PoKZAh+CyVueAIddE3OO0VKduAMnvAqR7SVWaiPPaUbigRyAS+syF8LpztV56lC\/1CNrKrgydFouF3RiFkoopM08PBzp4TYABD+Jls6w2\/22qmqzIAoQR8tZiRdxMq7L69dGQmVGBhGV+m2fA\/lZynCT4hVFdSauvVDoVfRIGx67yn2VldFY1QFYAi9tddmA8h4bj0YtJYOmhH5iZumwYFlKlOu\/\/rW8obZEHJWKym3J\/7lLGk4PHKeaPJxFZ21XzTp2REKXKROyhepgoRbJlXiRa65B44dh8qDpYRvacAnSKi\/lTpniC1TkyIDEZrvyU71uewSEb134ABD7PvdYvD4obKFNsoFG0nSZr8rzCTlcj7DmZKxEhXCdL6AchaLSy3MMhO8VjqOcfxqIJidMq8pWZh6dqIzAxITb2ZIyIqTriDZsyV19Wm3SwG4plhyIvQQE\/h4bbZZr\/JK1tboLBIntWOONQrEnNyiQE+x9J8G9iKjHh6CLR+T+Vjzsu8NzIH0QYR\/BpZt3UH8euzTRBIo227a3KEQOkevnr7NOxK07OQjOyaW4wbr7aPcyAZuw15NRyuYSyXorxru7DrT1CsJtrYbDvYZaEu\/AOvHuEhKcuTKMS+7ogB5EaBoApzsxo9u1z\/5iHR7ah8NdsQSwO4l1JDo642uUFQGwxX25AkK1PvgBQNzqV1fMZ1SEWh3pKfWvNjAmrK7CXSwgvyE7TLOMny\/Iq+M+7GDdDwITT4dtrRTazvsgt\/28ABEWTkozGzWk1DlgjxYub1UwNV96dp6hdIhX94SxBfnLFaqwu4A5gOYkjscqwupdzQ3fKHjht7a34FzF1BW1Ol7L0+74NcTtcuMDmuxr09AZN\/h79sM5D7AQZUpQWI7ore4CY1X4FcVDBRmsSyuKpnDE\/7+reOyNMwZMPyxII65m0VriGqbTzpSmUHtLep4iUmy3bRkrbKNjEcpwZQLoFyK\/lf4mYrNQMeWRjWaYXHvem2EqsUTr4lagG8syxxFdpkMKVPrFJ7a5m3B+n+3zVsFy9Ck0wZJXtpx\/+OrqdThAtCfFZJBNgmb1p0CBHv86L1X1EisF9l6jZIigrUZoNyxLOWLXgasz9c5EgcquSg+7EO1bxzhwgUw01axhk1rAudh9ca45iTwIL3gXDEheFXk+LXRhpCb+GgZykcx3La+jdLufBFJfY8+y3MReN1kWl6Qc1nj6JC03n0upvYOU87u6LhuufA37I2iCPIBJ\/VNAa3h85khWouIVQ0syuWzLPHMBP79V42WcFzMdesr0umKU97V1q2yR6MTPbJVdC15mo\/FqTeFOAhhBwl46cl6wSmXQyC2qNC\/KW1Ak1MjNxyAAo\/utEsypv26Hj6\/nvxyyGlycz1cB296FAP1tHjEkSdEYojefH2I2eGlYP9\/aLLAw\/EMCg7+cQiATXL9bbNrqX\/MLfwmt+2RaBLiV4v\/XeltkN122fZTu0NdhbfJxSVS6gjtdez9XycQl8c6557qUova7mGGOC+1+FWFo8iEPh0nUdewUUOukhfoerwqzrnKCEl2oLcJC+Qb\/Rx6vKm9kKgXwCDIHZ7dykeh7a1H9P0P2fuatCrKKL9J9hDJUoyUbSp+L8ShMlDPPfgTAeiXBX78d10jrbPlRHV7C\/xmqKyoy7rV0ekHQvy+u9gjHcIpoL76+UY0mZkgER4mpDziz2zVOiMBEXCYlmhAlfHu4Quh\/znOLxJfMaKTYXRgAKZt+QJIxLX5ZzuIwueUtf6VXb3nWm54Wle35eRaatZ2ouWqEwfS2GC3q4L+yuvcf5IuwvuJLOyaR\/TLp6N09yGoYVJbTpdEIPCwV5iJg0e+kxK1Las255erYBh92odIylMrdu6R5XNLSoBfAAvyt2tQMFEQ91IxVkQ5wvbzeLJabo+u2GlpQMY4vfrKMQ0eoDJvPSEoSR9MGPFSJQIIC9yA8AdWAwSndB+N72b\/NxOzq5x4hK0WTaEumEBe2dcbHVfPRwkjlVtW18kK4GJXCZa74l8oHwFIC3rzCFiFTMJkho8nwM6HyQN7IZlaGHq4EpCOFQ+A1Z\/MbO0xeqaOCwFe\/jcGTQC7JhmCfYUn9iRSUhKZOUK1p8EtmTfXWWCFH9HjUB7HZr4K5yUFkRjdazwWfRE6bB64i+YKE\/DqECxEvG9zfQfgTJADf0Aaavsq6QTJ+aONCtPzwCATDzgYTylHJZ0BjEPsk5UMB2lpRIMef1Sh94\/fhE3D9P9HRlZqPvCwv9YhGOxKFxty+gbxmefKKDrGWuyqIzNV9ppCnJvnqf7iS0VANWU7F1KaJM1jL0pMlCMcLECg9FIXOoKzbvKaceVhq5RfTjUin1WZpljopXYY3OQv8\/JYIq7kjp+Cg92lkulWlNHXB9PlG9aAVp9bGaQyW3ZhgS\/YIVxWAPzKHOcLyl+GPzfFC8v10BEWE9rIrSK4qLilYnjvR2M7o2RAT7pI3u2Rsp4NA2EKYBps+OZiMV1PVfaawJk2PKCgeN+X\/8x29+vEbIuyMoPseeYIDZaYnWtupgBf5GqiH7KrGc1EcesZM6G0gtK8bnIjgnJry1Hf0KWYnOwypIUl81v6xVXexW5vGj4360kEjR\/mHhv4zwZ36wCdy\/wIGb3it7tjQyDscIsmsw7DLaOpOsJ2RVKVASCWGH0cGIT557ZkM49XYp\/2vwXf3FuCd9juM37YzwU0dPDzZocCjlpU6XQiFDGtQcNstrCjpTi+gSy5sdDMN10uhLxl5ciLslhkQRzCWqok4eHFUcHZhnDca7PkuGl4dZZ8bNdbgXIs9C8SE3GzMdOJTO65Hv2zdhtmNfPjYZxYammy8pxk3ApWNWyfyRiFilpbBNLur0FezCKGQYAjIOD9s4NVllBHRv36AUY3N7JHcUsysCm+kVxwVIlAVFkY9GaKJDTr+MeQv9QxulzVKMfO92xOBgtLC2xOwI\/ziPcVTGnsf+HWQPPEaX++ycmCOAfZfooqIPAvUpvXO2vVuG98wwM7JscHY7ZQ0NZWBsct4nXuAf8e3vieyZqd8D\/sqTXd7O\/HUilmWFTmx7Rk+Ex7m5j4Rzkyfi\/iGnGNW6pkbNeWE4WwGYDqtGTnGrh6bVykTNBHjGxiNTy7GVH18M\/bs67HGZr9OgjtxBrQaDvB0ihwY+vwhXODdlZZBbWrmNhfz8pkFYuMQsgBP7lmHtf8JyDoOOzlFwK3PKNhDQDE\/1dQ9j8bM+89q9B0YZMXb3FOKf\/JyDV7LPEnfoLYK8556a0Lgjxll+MN6qbIfuP7dwf\/6QEEZFdjNSt0dZj3PVrLD8nveaI55mIJFhZQpbAN2BbrOTpg61eKHGV2LVMr5NBjeRp8\/09AGNMwUg8IUv+F2vBKiWoMKb56X3NYIiQ\/\/E2mebCmKSw==","iv":"1c223439a6386b2eb2b9ef98d47de8bb","s":"fad40360a42f47d5"}
Share your thoughts. Click here