Blog
June 3, 2019
A cat shows off the rebranding of Jean Patou. Image credit: LVMH
By Staff reports
Luxury brands sought to reinvent themselves through rebranding campaigns centered on simplification and streamlining their images.
{"ct":"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","iv":"b51d5dae7573e4932ca18fd44dffba0e","s":"477093d5a5b43aef"}
Share your thoughts. Click here