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Blog

Top 5 brand moments from last week

June 3, 2019

A cat shows off the rebranding of Jean Patou. Image credit: LVMH

 

By Staff reports

Luxury brands sought to reinvent themselves through rebranding campaigns centered on simplification and streamlining their images.

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  1. Delvaux follows city rhythm in ‘A Brilliant Idea’
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  4. Prada taps ‘Re-Nylon’ profits to resource environmental education
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  7. Dior traces fashion heritage at SCAD FASH Museum
  8. Men spend more on luxury, but shop the same amount as women: report
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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