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Blog

Top 5 brand moments from last week

February 2, 2015

Mulberry spring/summer 2015 campaign image Mulberry spring/summer 2015 campaign image

 

By Kay Sorin

Luxury brands used a variety of strategies, including humor, rebellion and social justice to inspire consumers and employees and to promote their products.

From campaigns to end domestic violence to viral videos encouraging environmentalism, brands were eager to communicate captivating marketing strategies with some using quirky butlers and celebrities and others taking advantage of popular mobile applications and Web sites. All were able to find a unique way to express their various messages.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Coty earns ‘A’ score from CDP
  10. Dior, Rizzoli to release book on Lady Art project
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam