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Dec. 20, 2025
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Blog

Top 5 brand moments from last week

February 2, 2015

Mulberry spring/summer 2015 campaign image Mulberry spring/summer 2015 campaign image

 

By Kay Sorin

Luxury brands used a variety of strategies, including humor, rebellion and social justice to inspire consumers and employees and to promote their products.

From campaigns to end domestic violence to viral videos encouraging environmentalism, brands were eager to communicate captivating marketing strategies with some using quirky butlers and celebrities and others taking advantage of popular mobile applications and Web sites. All were able to find a unique way to express their various messages.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Harrods announces key leadership appointment
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Savannah College of Art and Design debuts SCAD LUXE research center
  8. Diptyque plays with the surreal in holiday tale
  9. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  10. Armani, Chanel kick off inaugural Architectural Digest tablet edition
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