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March 27, 2026
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Blog

Top 5 brand moments from last week

February 2, 2015

Mulberry spring/summer 2015 campaign image Mulberry spring/summer 2015 campaign image

 

By Kay Sorin

Luxury brands used a variety of strategies, including humor, rebellion and social justice to inspire consumers and employees and to promote their products.

From campaigns to end domestic violence to viral videos encouraging environmentalism, brands were eager to communicate captivating marketing strategies with some using quirky butlers and celebrities and others taking advantage of popular mobile applications and Web sites. All were able to find a unique way to express their various messages.

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  1. Disruption is focus of FT Business of Luxury Summit May 20-22
  2. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  3. Cartier celebrates 20 years of Women’s Initiative
  4. Mulberry to resume ready-to-wear with new creative director
  5. Swarovski, Ariana Grande release sophomore capsule collection
  6. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  7. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  8. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  9. Audemars Piguet brings AP House concept to Miami Beach
  10. Panerai docks in Osaka’s Hankyu Umeda department store
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