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Blog

Top 5 brand moments from last week

September 23, 2019

The Bugatti Baby II is a three-quarter-scale replica of the Type 35. Image courtesy of Bugatti

 

By Staff reports

Luxury brands leaned on popular culture this week, enlisting brand ambassadors for creative collaborations and using an upcoming movie as a launch pad for a campaign.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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