Luxury Daily
World’s leading luxury business publication
Aug. 4, 2020
  1. Burberry offers a look at how companies can navigate difficult times
  2. LVMH, Kering and the new luxury strategy post-COVID-19
  3. Why you should not put partnership marketing on hold
  4. Day’s wrap: Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  5. Lexus breaks freedom-yearning ad campaign for new LC 500 Convertible
  6. Lamborghini turns to events, limited editions for new sports cars
  7. Disconnect exists between brand commitment and execution of diversity and inclusion initiatives
  8. Sotheby’s sales hit $2.5B, propelled by unprecedented online growth
  9. LVMH debuts “Timeless” Instagram series demystifying story behind brand icons
  10. Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
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Blog

Top 5 brand moments from last week

September 23, 2019

The Bugatti Baby II is a three-quarter-scale replica of the Type 35. Image courtesy of Bugatti

 

By Staff reports

Luxury brands leaned on popular culture this week, enlisting brand ambassadors for creative collaborations and using an upcoming movie as a launch pad for a campaign.

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  1. Burberry offers a look at how companies can navigate difficult times
  2. LVMH, Kering and the new luxury strategy post-COVID-19
  3. Why you should not put partnership marketing on hold
  4. Day’s wrap: Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  5. Lexus breaks freedom-yearning ad campaign for new LC 500 Convertible
  6. Lamborghini turns to events, limited editions for new sports cars
  7. Disconnect exists between brand commitment and execution of diversity and inclusion initiatives
  8. Sotheby’s sales hit $2.5B, propelled by unprecedented online growth
  9. LVMH debuts “Timeless” Instagram series demystifying story behind brand icons
  10. Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
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Burberry offers a look at how companies can navigate difficult times
Disconnect exists between brand commitment and execution of diversity and inclusion initiatives
Lexus breaks freedom-yearning ad campaign for new LC 500 Convertible