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April 18, 2026
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Blog

Top 5 brand moments from last week

September 23, 2019

The Bugatti Baby II is a three-quarter-scale replica of the Type 35. Image courtesy of Bugatti

 

By Staff reports

Luxury brands leaned on popular culture this week, enlisting brand ambassadors for creative collaborations and using an upcoming movie as a launch pad for a campaign.

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  1. Marc Jacobs teams up with Tao Group Hospitality at Coachella
  2. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  3. What can luxury learn from ‘Demetra,’ Gucci’s latest sustainable launch?
  4. Fairmont Hotels launches ‘Wellness Without Walls’ with footballer Kylian Mbappé
  5. Culture is luxury’s next competitive edge
  6. Air France unveils Le Bon Marché pop-up for holiday shoppers
  7. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  8. First-quarter revenue at Kering drops 6pc
  9. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  10. Zegna Group global revenue growth up 27.5pc in Q3, with China only laggard
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