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Blog

Top 5 brand moments from last week

November 4, 2019

The Atelier Versace fragrance campaign celebrates the interactions between its dressmakers and models. Image courtesy of Versace

 

By Staff reports

Luxury brands are centering their marketing on culture, whether aligning with a sporting event or hosting their own music festival.

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  1. Day’s wrap: LVMH, Bentley, Net-A-Porter, LG and private aviation
  2. LVMH returns to growth after strong start to 2021
  3. LVMH, Bentley, Net-A-Porter, LG and private aviation
  4. Private aviation addresses travelers’ concerns with expanded cancellation policies
  5. Net-A-Porter, LG emphasize clothing care in sustainable capsule collection
  6. Audemars Piguet channels Black Panther for first Marvel watch
  7. Armani asks powerful women to reflect on life’s “crossroads”
  8. What is luxury’s next DTC opportunity in China?
  9. Rosewood highlights transformative, serene philosophy in new campaign
  10. As COVID accelerates retail trends, new challenges emerge: Bain
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