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Oct. 24, 2020
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Blog

Top 5 brand moments from last week

November 4, 2019

The Atelier Versace fragrance campaign celebrates the interactions between its dressmakers and models. Image courtesy of Versace

 

By Staff reports

Luxury brands are centering their marketing on culture, whether aligning with a sporting event or hosting their own music festival.

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  1. Fendi embarks on campaign to celebrate artisans
  2. Tiffany shares its diamonds’ journeys in short film
  3. Day’s wrap: Roberto Cavalli, Tiffany & Co., Car Shoes, Artsy and luxury real estate webinar
  4. Coty adds luxury insiders to leadership team
  5. Dior casts mysterious light on perfume in fall campaign
  6. Robert Cavalli names Fausto Puglisi as creative consultant
  7. Prada’s Car Shoes debuts on Luxury Stores
  8. Guerlain exudes timeless femininity in reimagined fragrance campaign
  9. Rolls-Royce announces Dream Commission finalists
  10. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
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