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Blog

Top 5 brand moments from last week

November 4, 2019

The Atelier Versace fragrance campaign celebrates the interactions between its dressmakers and models. Image courtesy of Versace

 

By Staff reports

Luxury brands are centering their marketing on culture, whether aligning with a sporting event or hosting their own music festival.

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  1. Audi offers vision of progress in Janelle Monáe campaign
  2. Recommerce gains momentum as circularity become fashion pillar
  3. Dior reinvigorates Miss Dior with latest floral romance
  4. Why luxury is still exploring digital assets
  5. Bentley goes full throttle on consumer engagement, sustainability
  6. Louis XIII gets a taste of gamification with immersive experience
  7. Day's wrap: Delvaux, Moët Hennessy, Aston Martin, Yoox Net-A-Porter and Douglas Elliman
  8. With Kris Wu and other idols tainted, what is luxury’s next China strategy?
  9. Dior explores the craft of Sauvage in new campaign
  10. Consumers are mobile gamers, mobile gamers are consumers
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