Luxury Daily
World’s leading luxury business publication
Aug. 4, 2020
  1. Burberry offers a look at how companies can navigate difficult times
  2. LVMH, Kering and the new luxury strategy post-COVID-19
  3. Why you should not put partnership marketing on hold
  4. Day’s wrap: Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  5. Lexus breaks freedom-yearning ad campaign for new LC 500 Convertible
  6. Lamborghini turns to events, limited editions for new sports cars
  7. Disconnect exists between brand commitment and execution of diversity and inclusion initiatives
  8. Sotheby’s sales hit $2.5B, propelled by unprecedented online growth
  9. Ralph Lauren Q1 2021 revenues fall 66pc amid prolonged store closures
  10. LVMH debuts “Timeless” Instagram series demystifying story behind brand icons
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Blog

Top 5 brand moments from last week

November 4, 2019

The Atelier Versace fragrance campaign celebrates the interactions between its dressmakers and models. Image courtesy of Versace

 

By Staff reports

Luxury brands are centering their marketing on culture, whether aligning with a sporting event or hosting their own music festival.

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  1. Burberry offers a look at how companies can navigate difficult times
  2. LVMH, Kering and the new luxury strategy post-COVID-19
  3. Why you should not put partnership marketing on hold
  4. Day’s wrap: Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  5. Lexus breaks freedom-yearning ad campaign for new LC 500 Convertible
  6. Lamborghini turns to events, limited editions for new sports cars
  7. Disconnect exists between brand commitment and execution of diversity and inclusion initiatives
  8. Sotheby’s sales hit $2.5B, propelled by unprecedented online growth
  9. Ralph Lauren Q1 2021 revenues fall 66pc amid prolonged store closures
  10. LVMH debuts “Timeless” Instagram series demystifying story behind brand icons
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