Blog
November 11, 2019
Lexus' December to Remember campaign is entering its second decade. Image courtesy of Lexus
By Staff reports
As digital video becomes an increasingly important customer engagement channel, luxury brands are thinking outside the box with alternative film concepts.
{"ct":"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","iv":"b0fd8f0a10727689e71f8273890a4ce3","s":"0e904533b77f95cc"}
Share your thoughts. Click here