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Blog

Top 5 brand moments from last week

July 25, 2016

The Bulgari Vault app The Bulgari Vault app

 

By Staff reports

As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.

Focusing on security and the environment trumped overt marketing content for some, but a memorable campaign never goes out of style. Elsewhere, an auctioneer and a department store sought to bring foot traffic through diverging means, easing the first step of a sale.

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  1. Dior traces fashion heritage at SCAD FASH Museum
  2. Vacheron Constantin unveils four Louvre-inspired Métiers d'Art timepieces
  3. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  4. Delvaux follows city rhythm in ‘A Brilliant Idea’
  5. Burberry crowns student winner of Reimagining Materials competition
  6. Aman unveils plans for first ranch retreat in Texas Hill Country
  7. Prada taps ‘Re-Nylon’ profits to resource environmental education
  8. Proceeds from new Prada collection to fund artisan training in India
  9. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  10. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
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