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Top 5 brand moments from last week

July 25, 2016

The Bulgari Vault app The Bulgari Vault app


As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.

Focusing on security and the environment trumped overt marketing content for some, but a memorable campaign never goes out of style. Elsewhere, an auctioneer and a department store sought to bring foot traffic through diverging means, easing the first step of a sale.

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