As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.
Focusing on security and the environment trumped overt marketing content for some, but a memorable campaign never goes out of style. Elsewhere, an auctioneer and a department store sought to bring foot traffic through diverging means, easing the first step of a sale.
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","iv":"e16ad513d27c15e7678f68bebdacbb2e","s":"e79ffee26856e917"}