As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.
Focusing on security and the environment trumped overt marketing content for some, but a memorable campaign never goes out of style. Elsewhere, an auctioneer and a department store sought to bring foot traffic through diverging means, easing the first step of a sale.
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","iv":"7767549fa6804adc533a2c7ba7dc0663","s":"153f4ef68d72be03"}