As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.
Focusing on security and the environment trumped overt marketing content for some, but a memorable campaign never goes out of style. Elsewhere, an auctioneer and a department store sought to bring foot traffic through diverging means, easing the first step of a sale.
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","iv":"55b9ca5196d28f87ba60b286eec5730d","s":"ae2b705e2703e8a4"}