Marketing
May 10, 2019
Launchmetrics believes the "influence funnel" is key. Image credit: Alexander Wang
By Brielle Jaekel
NEW YORK – As luxury brands learn how to cater to their likely future consumers without alienating their existing customers, they need to think about different voices instead of different channels.
{"ct":"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","iv":"13176acff4a5e4f5c069ac0847ee2317","s":"da0631a2b73838fe"}
Share your thoughts. Click here