Marketing
May 10, 2019
Launchmetrics believes the "influence funnel" is key. Image credit: Alexander Wang
By Brielle Jaekel
NEW YORK – As luxury brands learn how to cater to their likely future consumers without alienating their existing customers, they need to think about different voices instead of different channels.
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vZ+8US0Aechdx\/MJX2vBnIlHK77oP0BnwVwZCBEbflmYHx\/cFyjWTC1qqnk761kekZfii2dKHzEYBJG42BaFZQ78lDoLlFwpR2t\/XjaJQDOqOtZktVmuB0aWmLOofvuys5VHXfXFQhd+rPSByYTQ4XnWrbG7vbobXPcMsTqG\/7zeRqYGQzEzHINvZbRq4G8XxWV\/br\/DZrff7M9SgR+dZv6W0I2WOZGC6MxHkf37jlWYmW7ZhTBJIa2liNL5IE8Q07zzJQGAGlMCcRqbr\/eKjnqHese5s9iJqOxuVZ5L7TEh16KG5PqLvLrIcLaopIvZ2nfn9iG0xsuK5LpPBe1f4Ivn\/TdTk\/5WnivUXPIvkwQINuxS4cApNPpfTHaMY5ive41X\/Jf7gY9FkvEBSsEBvI5wC5cws12aGhaNCkYab\/jxqVXPMjC7XW9f5njxQqH3Du0XbVikFVChIFhB+zRp9axTyScye79AnROYAizt7Lmi95QU2Yn4mVxAb9qQjsXeevsRZFjRWbY674PiW2aNjl5hW8UMExplyN6XXBnDMJ7bnJymdGnsn14H3Gm7IVQegUW57oDTuSu1z11OUotMjVqO4UFXdXidRGWO2dol\/8opd3UIbw4ffwtX1PZgZ2FQGzHMDQrMz6QKURdQBUARWAfhemsIBBvoZYnjtqUWhDaS9Q69L\/ZlSfatj\/WKxR9PWpI9aLYopY7GKZmBQfEhDtBYgDEvxV5INIGYdeym3hcaknnaUrED6fJ8cZrz5YCJKgeSCDRcluO2GFcPmm8ib438SqnmlYGq\/rkkYpFpoYBkqIo19PseHxvpOjwDfOvqRr\/EJsTuUt1lmA6zjoq5RdYGQFH7Exzpi5peDEak\/cg3fKEqwiTW2rUlLDNJ5RCISoUXj7KR6yOzAyQXD\/Qh5J7x4qx2ksLPdYZywqSFi6vgsGCCdKq8lEta1kAlVUkIVitSO1w3G1lxcyZkXE\/lCRFvoxMxfD0eO8bBc0CYYL7wYm9z+X0fFyzlnkCWE9acV7WJn9oBGv52gsvjInmlnqvfxOmM4\/ycAgV7mu3\/f9TEkhDe4slHzn4snl6xPR8N5Hb2UmP\/sYa1JHHjWl+tHGIBl+jnmMlyjBTCvit1byj6OlNskHl0QMIYby5CidJ5J8GkUUXc9KNszSoOzSbGEI3EQfjdcLE\/6q7RclQR0eSwLbXhnsNl12sOZtAorID2JMh3hXh+Jx\/5XUBbo\/ZM\/Ka7HVwN\/pJwJUF45w+Hp82xbifmSgUyJoeUA49E2onjP8CKtCc12F4dPQsu7EJajvxXueQwfammwojlpxVK1iOe5i\/3ypi7NRHxS\/s88UOx0iNkBKlI1p615DA8d+NAL4a9HXWvhQY2j2Nf68bvBw2tkZW3jjRx72nkNmRN5lDYPqyz5dYg2soqUTNMOvc3jajpw\/tTq5iudn6bpTIMzpVeD0Lehm54bOqmruEgUdfu7WUT9h7VwoEMvVIhl44W7NnvPTv5ultzvbZ8nto4Lt\/Qo1eZxlc1vpspjumcLV7mKHjCDlA2zplMoa23zUD5hYG6lFUQm7upFQniBniV4C5iuzFYrn1ndKH7snccQbp9iLhrXeoLiNNVALkd2PR268bwRomYPNh9SdKdzIHmNlGDvnEcZ2aR6dYytLlYXv85GHkLnTtEHV\/apcAVFS8+oLrWXyICqdUvQjBw+ve8QX+S4IYPbiYTwrfGB0tMR7N4XlYf2IOSCg4Ip6o\/jXYVtQidOM\/v86aobVFClZq6iDB3sw5FowdqDX\/0TnpzfEJwKMcvUrnN97CiaDu5b8fEZxMNQaxarqaBvnAbUkXcAlhGpWCSY5q0rNPn8HCsTXnjObmGVPuFp7CiV5MZ2XQMMNTNjAEmQtQ\/Sht9mrj2UfWVZyNTkuZ3cYfTW5H+HIKIm1JU","iv":"12c3c765e000fc47ada42dec92dc8c0a","s":"87b9ec666bd619a9"}
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