Marketing
May 10, 2019
Launchmetrics believes the "influence funnel" is key. Image credit: Alexander Wang
By Brielle Jaekel
NEW YORK – As luxury brands learn how to cater to their likely future consumers without alienating their existing customers, they need to think about different voices instead of different channels.
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","iv":"d27b1362e537beadcc05c1015e302981","s":"dc610d5358c703ec"}
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