Marketing
May 10, 2019
Launchmetrics believes the "influence funnel" is key. Image credit: Alexander Wang
By Brielle Jaekel
NEW YORK – As luxury brands learn how to cater to their likely future consumers without alienating their existing customers, they need to think about different voices instead of different channels.
{"ct":"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","iv":"47422df583f41a0e02c84e5fe00346af","s":"0a0fecf6b90e3926"}
Share your thoughts. Click here