Retail
August 2, 2019
Liam Brennan is global director of innovation at WPP Group’s MediaCom
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llLY4JLk4q66r33LAD30FRPVIJwiF3O8ePkZoAGTW5SNb5lPbPQoIczU\/gHl0USBOmeKGcHwsarvJXMJiNxtw+VQ822D67rkLBydqFcgYQonJzr31s2padF9Jekg3UnSEPTfLj9UZA7UG3PeINA4oNgyRvc3IldsFuai4keoLUSk\/DncI3wN+yZlddf6L3R6rhO1MywXNqSX5Vi4wpHf6WtlREDNvkmpTcr6z3+HDM5KpKGy\/gDB1gc+AWMMiyFpouENGosydpDjVlc3CpAz4e8OyX2lsdhtCgk1YSbzWHZunwUjt7scQRDBIXTFpb988qcS9xBgwDvuXd1zOVyQ\/B9iX9c7HFSTEPVS2mI0vBRkJq5ww7S5p9A5i2+cfC2g7tl1OgkXmrja0Eviy8TkOpMl6XGBfW8sJfsHDozmZ9jZ560UwqPJ+ITtILpqGnxQdjlS0pHrpA\/ystniEdmloqtDlbeWsQmUiMyqnsqwZMe4KlxtywkUoiL+sVXzcuo0cg8sRfbgLn8cQrXkFms6z8rw\/xg4Fr+9tJ\/cxYuBquDwV5NbsVa7SK9YAZNwWXsqO\/krZDPfOt+y3DmOVlhTDsnfOx3EPsMKuPJa+EWVlsvh4Er9K\/FneZ5NZTRGGiqye7vM+FZVPjrkW1FNufr+VSN3nVr8\/wONk1nTpoIIFqsY3VBQ8vUHsEPyPFmNuQ71jGPEzfiLPHtNjsZeRgduswGS9mqP6ZbXfdyAmFAumsV\/u3JfwqsPW\/V+I1mXDiOqv+YbajYKUbRKN9JGZOt4v4sgVqRI+UXqjSg01MlCuOVnqJhm\/sEZCiJCTRDvmkCKcPPnSB+fA5Rg63ZKPrrQxJ\/ofJCHaiq8z4QXHyLuy9PDN3PIrZLibX7UX78mKYUGF4h9hHIhA\/Y3ZZNwD+LEtuRw7mpql0XpBP4tPvj5qoYItYt1LzEEYaPKQycYhw+QS7Q+a2v3S0yLgiwAnzKP3FJxLPfUR2JoCjYbWuU0sx552u\/vXNNKULvFReLsrVFU8HXoQkOi6myqh4iutBivAF1QTwiXhxH4CuTVxhMZFv+yXSikIHFXCv3Y41SH5Jwv0Txgrs28MbSwgk01vKaS3kkOCHbvOpwnzDyyKnILPiEV75gjzlow4mNcHWPTlRL7zdx3L\/VxOg4ZDUAO8quUnR\/z3jPLINERBlL+9rzunoAG8sE4H\/eoWbtetknATpKI7uTxxd+Cg19evvkfxbGuXmj1hrze+KwvtWqOteL7DAqijMZEt86pLTBeyRl9MPHZ\/k5jIWFOoatVkXiKNXqCgeCnFnynQoH7IE72sxqH\/ZfMLJn6kAsxBRXSTLYubY6A9wsi26gN9fUJCv\/ebMkP2yGLo5gbm51SlZZEq9eeNp1S476FzVN+bn+ETROzcVb4k1XMsgQjMjj48WAZ6IR9NoPFjHCr0Tcfj\/r9RkeHcnANuk5JlzTdL3ualK6VyzSIuoTZms\/rl4rCoOPcBvd7DmyXlNBOmXpXTbvBlZpnSKAStiCx1UOjU6IS\/SLXhC5YMwxjtx0rBscalO2fTNRpq+5BAUIQIgU1ddGSlFdxxhrA7toEDZ00CeET1j0yRnAZS5h+P0npsrThG44fK6EtRawE4l+pnfPXuH\/D5gxsn3nC1sUd2YfsYaulJNXfFbjGNKYyiguUU4pUxr\/hl0lBbjh9ryE05MBkChNIblLeFjbvhDGtE8Ss2wyq1grQ87oaKj5YkaImK3f9hH\/Tw2PTxl9Ei7VFFRU6jR3LMYzoDYLd1MJBPCDIF+TwVMyZ+zKdwn5sfduFLEOymVsSfgpZYLgTVUEe4Xi8q7kOJf+BlBKfR\/ZIPezEPXMK71RBjkZ9AC0aM4dKn1ETcEdsYGMdNleCgx3Y7rotd3mM6AsJk1NiU1L12gfCZhcu3VSzsI6wDenoRlLWLRm8DNI9z+DXUDADXdUpVqq9fks0flkPdcmUjj3RgczINf\/B5Y2nnUTeI2L7x6GNRE+YelqX2odjfklwrjNIS3wXL8bHoyHYKY+K2+oMHROeDaNy15ZG3tG5ky2PIxyLR0ntcctFYg1PemGkOVuUxg4x0f1+b9wv7aolcSCK4PYBFLcFUZ+KXZB\/8IOyYupHJlpk\/mGK2AZ5qGaYO\/oHXVinDL0g4J2P3R6Oyz5+2VX1Ba0JiH1gy9WPG0ZN6CCos3csiwlIQAB1ipDeJdH0KHK6TJ0bXg0aR3nWOK9u4CIxZXW\/d6DyyxltoYGLVcPQy582HD\/3FCfgubZuQoupIOPMkgbuJoDJGnw+cJ1G+cS218D5Ld19nopdiQAArsR3SnxmPFw6XrxztsWE2aNKR\/jX9\/OwW2fO11NNdGS7GyHhg21rZU6QtKt8+6nrG+rUQ9iDd115aedI421OHUIaiLQzPagf3VSEwmuDAYlSHwsYbx+Vkep5WMIeQQXvSS2+hNZxqH8ZFjIWWMIBWDOdp6JDNSdj0T3Kh7OXts+vXDGJYUo4RMcJ7y7rG\/Bv0QiBKmOemJjoYNuX1stE0+f6ZU+m13TyJpRsokCXFJPbk+tpqFETaolhYnrqdysG1Nv76C2g1gav58lKlj3t0ZlM5nWleOBjL7osuV7eCH4d\/5SBFJHR0noa9u\/Vj3\/J5Fo8c+xlBv1dpzdxr3bV5ZgT2YCH7OzqK3G8K4pdbJdTjn4vhGpULTBUfcHS1tlKD2HdQD5vgD4ljwmJCDgThKXwLKR\/J+fKaLD5PKbjdDGGz7p2BMd2ye9lf0WcSWqpBiwqjy9VgA1bvkekb0jczzOhOjTt\/Z1zSKGoPFXdAWcOYV25HkBm\/TSQVwrcWz7+M8A4bFVetUr2dM3pcyHbgjlkwgOju0WPsQUICq4tQQnCcM9mZUeA3a577iTFbaeiLx2zuQkUm\/fB9ThTiCm77LEsAhOpX7v7bf8vuvuV0u1iXpmqVWpZIAmZp9RJVWG9Jct8qeccKcKsNp3uUfGWLHBSG0X6SHnCFtM64J5UFscnZpdo+gDeXFvmaEYIiQ27X1XGMTda6B8yAVRdqtVqbTN2tZNcJafkeuhbpT+RUSfc5i7ZFD8QnJ\/E0HMrcY5kqAPj2EXvZOWznxy8cedR5ruZ06omc2C7Vub4aStmXT5AR3gg15uA3XacxRyTLKOXdhlEVs3\/nfQZ75QQhNkETzetWAygBTcaX0sj8n2\/VO3sY8PXM55N5pDch24EvNwCg6m7E2LVWUjR3mPIUxXUFzGkAg1+dl28dtB3FszGqG4QwyWkQnMC4dByYAN36wGD5Umf8orEqB1GwciW8peFoGDGdpkzb6RPwy4QyIsr2TUaCqfZ1xCAaQ1S9an9XwOuyAeqHQs3gaUUO6ftXWnlClkoq6YFGz4HZ45xWeomA+0yaD5RGBD\/T6EdEENe7XjrDGZTOWM2QuUVhNf3E69XiyhAhR1lh2Uulg2ACoe1biWx0z6XYZ6od3vbYhJqPxb6ueSAI\/+eYAExVpdJAjrp35z9xhAh6x8Xli+iFJ1fK2zonvsyBgaT\/8O6B5jB5sUBsqL6+P1GzjeIK7n4b\/ho5LNSaElWtsCGVad\/NzsidptNFunyBA4T+MfdQq262GlyNkBE5UyiegbuEHdqvj1VIIA\/+aVuFHwHklJnTHsBSmSLl2tc4KieCG6WoKpVg0eA\/uOxO4SQEnIO\/4jl89xoECu4EcA7EtTwHktjKex13tzxt0a8k\/7mlBBlXdoFajMPZ2OilhgOuBw3FvXfJ+NK9wJyyQHWizYZccxekKDwU566D9SjWUkEc+sQepVM8mByC3LZ0J1EDN9MVMRhNyWnor3+IOrOG0XGXwTSZxc8vxf+pEnSy1TWcbGjvg0mROXQStitqDiQXPUOXyOL\/glz7dSZkc0umA1eSFzB6phul37O12egLb7UOHrMtKdNca9R1say+Ejd6RhMliC4FqG90+egoDiGUWat0DB40VEO\/G9K8yIpScCa1AGeIeth1f9FxVyEer4oHx9k+k33JukaaAQmEVwN42SMvrgS6WXHvkStT29O\/px03NrcCt3tnbACGpmWkPvKeh2X2b1cNrmRHOrl9j3iPaHNButuT+aMvXVf69+jQ1f9+1zuwXLmfyh8RekpXN1bFPVOaMuK3y2VqDuXQqXz9HSzl49Gu2ZwHoxwHjIpohIQle37oqhuyYsMBAOEysKlPiUD5On+\/YzFKmkzP\/J4mFRPu82oa0O\/PgshnyOxdkiRCEJe4A6Vov6rnaPEWGYxMYN\/nFp9EMJA0jPFLnKzbYpWo2Us74cnm8\/bMiosZ\/JZUactQVoneQLYKS3eVQTcdDt3kFpMilcZgBbE8kzbCLjWYzdld08zojrIXiu0UaAxFYItcjmydFhnC5oiP74sNa7MoDPGafLNpHoiVQFKCPgyDgcTFzUWCw7ibXezHpmqHMuPDMfEDiLPKwyv1FhsLn555VsVd+RZpck+Z76Ef1xfEDpvkolgV8AcUPn6AVoo30iHtxQ8zVLgg+PU8onAVSixEqMH7inAblCPSNDGgCDWDit0iEJrpxzXm+1THt4yD3lxwPoa3YJjMtKr1x0EP7GaE0wX3qhOjbRaOj7nrZZDWwIsQv8OC0uASB7ZNoYWVsjbunUUc48TXjcQKo7+FkTvDKHsXnSiIyeaaXNbTK9RibruZIx0JDLaqCKeXcgvI1nrHq5I0AKyxNQlLsnws+4N84CfYdKW5iaIxuLpmA0tpTJtnFxTpnY9+A3XTSIDNt\/sV1+JEqz0ngpNlmmpFIxMtj3k7KwWp4gvCkNmMBXGmCe0fz9gFWyU+vyKFWLa0vgmyyt10HD8Q+hnJJQM2DMPhpDZBnu5rfjaVvqmaFOGU2QYrXql+FtPAU6KV5dcvy+jJgGJqI+qQuHWQRJV4K7t+T\/qNTgzvb7VawdZS3vfUiHbzoZp2uEY+zwSduntbbaO7UQSLAUL1gRLQ7IMNfHx0dVaMbN6nRy+TpOMPUDtZcoHrJmV8gbh+VPXsG\/iscYC8rriAdPlToqJMaCEJ9DNQ8p5vtkDNg\/2or4bz6RXYmu0wxWVng5PvMaxJuY86wsUMEh3Z2mjmvszRBz\/EgI+RyyzBjMxeaVrUaOlwEiATTIxysQ=","iv":"945017248d46458e676a36bb8f6443f0","s":"199a57687780bfc2"}
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