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Subconscious, environmental factors have radical impact on buying behavior

November 4, 2015

Image courtesy of Ferragamo Image courtesy of Ferragamo

 

By Forrest Cardamenis

NEW YORK – A number of factors not often thought about can have profound effects on consumer behavior, according to a New York University marketing professor who spoke at L2's "Sold: Why Consumers Buy What They Buy" clinic on Nov. 3.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. Burberry bans exotic skins
  6. Luxury Women to Watch 2017
  7. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  8. Lamborghini heads to French Alps for women-led driving series
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Bulgari names Chinese actress Liu Yifei as newest global ambassador
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