Luxury Daily
The authority in luxury news.
March 28, 2026
  1. Mulberry to resume ready-to-wear with new creative director
  2. Disruption is focus of FT Business of Luxury Summit May 20-22
  3. Chaumet expands environmental efforts with WWF France partnership
  4. Natural Diamond Council introduces World Diamond Day
  5. Belmond announces summer debut of rebranded river cruiser, Marguerite
  6. EssilorLuxottica, Dolce & Gabbana extend licensing deal
  7. Estée Lauder Cos. confirms merger talks with Puig
  8. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  9. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
  10. Dolce & Gabbana expands influence with spring/summer 2026 ads
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Subconscious, environmental factors have radical impact on buying behavior

November 4, 2015

Image courtesy of Ferragamo Image courtesy of Ferragamo

 

By Forrest Cardamenis

NEW YORK – A number of factors not often thought about can have profound effects on consumer behavior, according to a New York University marketing professor who spoke at L2's "Sold: Why Consumers Buy What They Buy" clinic on Nov. 3.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Mulberry to resume ready-to-wear with new creative director
  2. Disruption is focus of FT Business of Luxury Summit May 20-22
  3. Chaumet expands environmental efforts with WWF France partnership
  4. Natural Diamond Council introduces World Diamond Day
  5. Belmond announces summer debut of rebranded river cruiser, Marguerite
  6. EssilorLuxottica, Dolce & Gabbana extend licensing deal
  7. Estée Lauder Cos. confirms merger talks with Puig
  8. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  9. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
  10. Dolce & Gabbana expands influence with spring/summer 2026 ads
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Off-White launches ‘10×10’ creative crossover series
Louis Vuitton unveils Art Basel Hong Kong plans
Piaget scales Place Vendôme flagship

Stone Island pays homage to Naples with ‘A Sopres’ docu-film
Cartier celebrates 20 years of Women’s Initiative
BMW Group to host Concorso d’Eleganza Villa d’Este 2026