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March 29, 2023
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Apparel and accessories

‘Valentino Unboxing’ upends retail model with ‘phygital’ activation

March 17, 2023

Equal parts online and off, a new styling effort seeks to revolutionize the manner in which luxury consumers interact with seasonal merchandise. Image credit: Valentino Equal parts online and off, a new styling effort seeks to revolutionize the manner in which luxury consumers interact with seasonal merchandise. Image credit: Valentino

 

By Amirah Keaton

Italian fashion label Valentino is breathing life into the brand’s spring/summer 2023 collection via a series of interactive boutique-based elements.

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  1. Chanel, Gucci, Vacheron Constantin and Wheels Up
  2. Gucci gives circularity initiative physical form at latest New York location
  3. Day's wrap: Chanel, Gucci, Vacheron Constantin and Wheels Up
  4. V&A Museum to host UK's first Coco Chanel career retrospective
  5. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
  6. Luxury’s new direction as markets and consumers evolve
  7. Buccellati, Milan-based goldsmith school team up to preserve Italian tradition
  8. How to focus your influencer strategy on Chinese revenge buying
  9. Fendi covets classics for ‘In Love With My Peekaboo’ campaign
  10. Christian Louboutin designs exclusive capsule collection for Neiman Marcus
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