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Dec. 18, 2025
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Jewelry

Van Cleef & Arpels takes literal approach to “hidden gem” phrase

July 24, 2017

Van Cleef & Arpels reveals secrets in latest campaign. Image credit: Van Cleef & Arpels

 

By Brielle Jaekel

French jeweler Van Cleef & Arpels is hiding secrets and inviting consumers to uncover them in its latest high-jewelry collection and accompanying campaign.

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