Marketing
January 21, 2022
The 1990s are back for luxury fashion. Image credit: Versace/Walpole
By Katie Tamola
As luxury brands look optimistically towards the future, marketers should balance what has worked in the past with more contemporary values.
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","iv":"d31bd30fc7e21b3358f5991e9cc31f54","s":"6c89c281c1fe24ee"}
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