Marketing
January 21, 2022
The 1990s are back for luxury fashion. Image credit: Versace/Walpole
By Katie Tamola
As luxury brands look optimistically towards the future, marketers should balance what has worked in the past with more contemporary values.
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","iv":"91a1d0c449a4492432be9a6912a41e4e","s":"184093c2532617be"}
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