Marketing
January 21, 2022
The 1990s are back for luxury fashion. Image credit: Versace/Walpole
By Katie Tamola
As luxury brands look optimistically towards the future, marketers should balance what has worked in the past with more contemporary values.
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","iv":"9c3f67b9faa06a0b4c41fe22e5452fcc","s":"2f66a542c977392e"}
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