Marketing
January 21, 2022
The 1990s are back for luxury fashion. Image credit: Versace/Walpole
By Katie Tamola
As luxury brands look optimistically towards the future, marketers should balance what has worked in the past with more contemporary values.
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","iv":"1123ac5d90c287919e4bb4f17d42fbdd","s":"44633f05634ee005"}
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