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Watches and jewelry

Watch buyers seek stories: Ulysse Nardin exec

September 23, 2019

Digital marketing is important for reaching today's watch buyer. Image credit: Ulysse Nardin

 

By Sarah Jones

NEW YORK – Wearing a watch today is less about functionality and more about fashion and buying into a brand, enabling houses to differentiate themselves through marketing that centers on their unique history.

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  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  2. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  3. Kering Generation Award X Jewelry returns
  4. Versace hires Pieter Mulier as chief creative officer
  5. Diane von Furstenberg named Icon in The Time 100
  6. David Yurman selects finalists for inaugural $50K design grant
  7. Stella McCartney films trashy tale to inspire mindful consumption
  8. Sotheby's saw record number of new online customers in 2017
  9. Presentation decks and agenda for Luxury FirstLook Jan. 15
  10. Special invite to join State of Luxury 2022 survey – respondents get exec summary
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