Marketing
November 29, 2018
Influencer Mr. Bags collaborated with Longchamp for Chinese New Year. Image credit: Mr Bags
By Brielle Jaekel
Brands of today need to focus on tapping digital resources at the core of their strategies to devise a global plan, while also catering to consumers on a local level.
{"ct":"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","iv":"33a3832f37f48f3d204f518cde88a7f4","s":"7d56c8b9949edbc7"}
Share your thoughts. Click here