Marketing
November 29, 2018
Influencer Mr. Bags collaborated with Longchamp for Chinese New Year. Image credit: Mr Bags
By Brielle Jaekel
Brands of today need to focus on tapping digital resources at the core of their strategies to devise a global plan, while also catering to consumers on a local level.
{"ct":"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","iv":"4ac9b383aed99e8d69b60856dac76bfb","s":"357c1c970b225ff1"}
Share your thoughts. Click here