
There are some exciting opportunities for brands and marketers that want to target mobile consumers on Facebook, the company revealed in an exclusive interview with Mobile Marketer.
Facebook has mobile applications for all of the top smartphone operating systems and has a mobile Web site as well. The company claims that approximately 200 million consumers access Facebook from their mobile device daily.
This is an obvious and huge opportunity for marketers. But it has been unclear as to what Facebook offers marketers on its mobile destinations, until now.
Mobile Marketer Deputy Managing Editor Giselle Tsirulnik interviewed
Facebook regarding some of the opportunities for marketers on the social network’s mobile destinations.
{"ct":"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","iv":"c741539e062e2240ae22147003558e3a","s":"b7fa7e4707baad4d"}