Marketing
February 28, 2023
Burberry needs a clear narrative to better connect with younger consumers as it seeks to balance tradition and innovation under a new creative head. Image credit: Burberry
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","iv":"21efd15a213fb5a25a2be664c40437e7","s":"1100810e7b620f40"}
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