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Fragrance and personal care

What is the future of makeup trials and sampling at retail?

May 15, 2020

Bella Hadid stars in Dior's latest Backstage cosmetics campaign. Image courtesy of Dior Model Bella Hadid stars in Dior's latest Backstage cosmetics campaign. Image courtesy of Dior

 

By Dianna Dilworth

The coronavirus pandemic could single-handedly uproot the way that cosmetics are sold, as consumers turn to video tutorials, online consultations and virtual reality apps to avoid the risks of catching the virus in person.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Dior builds five-story statement flagship in Beijing
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Lamborghini heads to French Alps for women-led driving series
  9. Luxury Women to Watch 2017
  10. YSL Beauty explores boundary-breaking heritage through scent
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