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Dec. 15, 2025
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Fragrance and personal care

What is the future of makeup trials and sampling at retail?

May 15, 2020

Bella Hadid stars in Dior's latest Backstage cosmetics campaign. Image courtesy of Dior Model Bella Hadid stars in Dior's latest Backstage cosmetics campaign. Image courtesy of Dior

 

By Dianna Dilworth

The coronavirus pandemic could single-handedly uproot the way that cosmetics are sold, as consumers turn to video tutorials, online consultations and virtual reality apps to avoid the risks of catching the virus in person.

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  1. Moncler returns to the slopes for Grenoble campaign
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  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. Chanel unleashes ‘From Dream to Reality’
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. JW Marriott, Flamingo Estate roll out new wellness experiences
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