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April 19, 2024
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Fragrance and personal care

What is the future of makeup trials and sampling at retail?

May 15, 2020

Bella Hadid stars in Dior's latest Backstage cosmetics campaign. Image courtesy of Dior Model Bella Hadid stars in Dior's latest Backstage cosmetics campaign. Image courtesy of Dior

 

By Dianna Dilworth

The coronavirus pandemic could single-handedly uproot the way that cosmetics are sold, as consumers turn to video tutorials, online consultations and virtual reality apps to avoid the risks of catching the virus in person.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. Jimmy Choo hits the green with golf-inspired capsule
  4. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  5. Saks prelaunches seasonal styles from Prada
  6. Mandarin Oriental hosts charity gala in London
  7. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  8. Luxury Unfiltered: Brand stories are the secret to creating desirability
  9. Fashion falling behind in fight against forced labor: report
  10. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
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‘Writing royalty’: Montblanc celebrates Meisterstück’s centennial
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Saks prelaunches seasonal styles from Prada