Fragrance and personal care
August 25, 2020
Ekta Chopra, chief technology officer of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail
By Dianna Dilworth
When the ecommerce channel took off during the pandemic this year, e.l.f Cosmetics was well prepared.
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ZOEriLOqPK3\/Y7YrST5FiLFMDSGCvQrIVa9BEVGsJ7XLBrRM9rU+OjeO6G6jvwWtva+J8dqKfx9INIoKBsO2KnlIk8I49MNYbk6NORnAzNNt7KGXxAeSpLX+4x9iQOCVn6jH+8qmM3D2euU\/9rkp8nBFADwkSzwyRFPVcH5vWARmOspfI1CEgKhsiSz\/SGBnt0CxQNpo3PK9N2lbN+2OAiKkYHZGeHicjkFgdu4rKW5qRHAptmTH+Cp9PY8zygIjSMw9gKyxOg7cAwXp5kdfgP03JdqN5zf2cNyJDfUGuUmcXcrPlXEkSgCvXkv2KvrWyT+v2pfLBwziwpIfcHX4cZeIqanZFd5yaT7habI9GmV98fUJYYSN2gOXMzuIDSp6uoxx4WvRA4J5LuweF2qLjtQ\/MkJaTtUkiJf+osX5spvJBBlDnRATkGpn\/kEpZQgX1GW8T0HH4gt2e2K7xNwm+J5w+QKmxSyCRQDhHK9ST4kKFd8q2Ijw0c\/7moaOABsERBAYzOdxykTFdXuAN0RgqlOxJZRTPUNWZh64dQ7+tv8CLz1UpfWvWp4xZtc5LwAirK95gCfkZ8n2zKz8b\/9FfK51JF26vHotRJxdDVkA7\/XTdeihzf6faWPQ\/TFOWKYAakgmiY1VUAHFO3q+MxQfMN1tf3HNzAcP3JFHAc2brEank3Mw\/KrReRn6I7mjZ\/DV2zM8jnc4l0+sZCSACYQmvKtbh2cpKGNnSzfDB15t8fYJGYHOyIXy20Ajb\/b+jakglNNaexOlN21qjQ3ftrJ9\/\/RTmdmOkzf1NfH78UGsrnRfxjWDW7l4\/V8OgG70TJPl8U4O5LNeY8+RnrkCrMPInf6cvigFvYC7a+rfbtqVkwinR+4EaYaBDVs1wWF8Myog8kgxYaeWMYKJIalESRb1avkVkDG9UdhjhtwRS\/AX3gfjS0iAHrhHQE\/ZX4qXocDT9YxD9YY8T0\/z4TDpexcqMk0Q6Jklt4QyMCj8iRhHElANp\/auJKoDxcCRQVwZyAnbnA6XnM\/EvHLWxeS1RJTfAgHiLOKrBzVRMl9BjKHXnZhETF2Jp+OfqLI2ALoKY5Q3hZ4D069Fg8rJjsDARKfqoh1ZGbMJcEGefsGip7S52HOWhdA1Y8cZBpQHNdZPGDBrGT44pHeN+24cNJ56NMOwCzfkXCTsH4px\/PTT+PtH9VsA8UvjKgwTe0YO6qLmj6BogluoyVsd1tuRC7bvRl8P\/y+UAxTfvipQpW92+Kvku9NpdkKtTASVQje55SZayxlku1C8stZ\/05dX+f6UZz5v5GMOVMm8EfJET4PEetsu0n+Rh5h+r3nBoHul+Psi61Xqpccf4kx85atD69ayKfTsHYzsKQSAlURTpQL91wDLNwLcoTgOOz8aIVAt0gHPksRtSS18VSVcCOWb40BjTr7t+K589QbUGYmrfVUL+0T6N4vJkaiRg25Fo6Nz0JikCfdo6cD74HYEaf\/qW5k90T0\/qIqXCJdb\/LyHUbBaG5TzoH7vROxCOjUQQWZJzQrpBr+DwtSE4XSwvIEaBAIS5qllKGtM\/XMLSxJR7jHjYE1awsI1044ZZhDbVmNRQ6MU9WcaSMd+Z7FnGqwbNwOQIf3olkXAhSwYsa2x32jOq3+laVz5esniYpLPsfFCF4OAI7czUe40kiP4sVyQAzSesB9e3SjnEEyK7dSY\/mgDGip\/3KppqS7bdO1spW5kGwWVbmR1aOf38kUqMmE14XGDqmJLmYQ1xRsb5VlVvF45m+rk8yDZ6lqq9j7f+Kh1FS7eyFBYqNawONPd03e4bl4W3xCTpSuMZe1dXp7nl0+gNAfSlOtfrS2hMYLCSDrENI6QUh\/vExDlWbZ4FuHanemLI5G24AZQzSsRQAcpFWA7gmk\/R5OziA7qFLP6guPU\/ksTW7Ee6wVcTw58XOM25qt7gGZfLjopcREBoQ\/dkVM4z3Vbn+fHF0e5lI6Y9cyTI++KADnpuMTPjM0q0Wfa\/oairQz\/+6u0hfUe86y+hVNASpyLwz6VJFs37+Sq0kbirvAsrL\/0YnpmVhvotWWIwiN3JdoISL91AVLKmLkI9lkr++u1DLVyGQ9UD76f\/jV7jzxeCHmataBR6BqJE\/RElF5R0I\/erbcy8Pi1k637mkwqcR+E+ikxAz725eCWlL0WejnmS3yZBgy2VNwfAE2skBrFxqPnxt2MdMbAUNQQNbEIJKQipm5z+cIjGu2h\/eBk+HpoL7wvVNODft8IUWt64svPnPWUpfi0cr\/E4rcZ43ME6UzvEjxRnKek+icHNm463Ld4ujVgR7KxbYjSPSczdTw+kIQ0vDDaSoudoOxiOeZRzH+vItjX6sPkFj9liyXq5D3f0UJ25d9kvTCTYwoeB8+0ZoQvHheo8smX5YVx7dkGG6K3egzuog8+KeTdLcuaSHYgnRASZAJVf\/sfogExa8eq829xPm5X5jeixm6q3ifwnSfslIgxZrtBUif2rBf6LohyIdnFFaUd4ifd7crWeHuy7WGzqVllLZdQPCNpCzHt6AT9eFvP9qeOcR1LdRDfhZF2m\/cZPfHhyAwKbTLL3x\/JdY5nld4gsjocdMt0UBb3e+XFOdPiQaXFw0SeAw5wQg0muA9fAxdxHG2QaFDSapdakdCrXJ0PICYO46a4r9\/7xVmL82IZQWd5b\/kEiRZ6QFoEopMFZ\/uNhh7mjMs1VYoSrhoVkJYQY72tbpYnL4HwiN3+OVOEQw90rJaAwXgkd5EMAg5Nsbj95bEnkpedRAt6yauAFXRs2mgzKU9RxWSqR2D\/YYH23zsovSCvM8RdVeYIBbWXDJS7hvRShkOLEqC3fk6NKpZsU6SDAlf6MW2BM3J8mPZcP\/Zp0Fr8PVt\/uguRuCK6LGXbOjN1ko+Tsr2WhHy42SMv5h6pEmjU8+9r8VY9sYOlZBSl\/WupNiXNS4A9tY5V10Ub2bCfhekGDGeOo6ll7ZSKxA4\/QU7OWx\/mEwoyy+1Cu5JkZXz+p1bx0j+vLZyn93F5yMjXIDtqMXCYCytRMHJJQQykY8TzlkaCERSjc1YRtCKrS6zNbjiWmlwKmHOB589m7xgBCcxMqz01yb4wYhrOl3PjGA0LRzjvx1gG6RzRlrtNdOWFbvJDiwpUETuSmowryNssUWqTaKng==","iv":"802e8e52b7c224c7d7a6bc90633ab912","s":"616f8ae4c5e411fd"}
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