Fragrance and personal care
August 25, 2020
Ekta Chopra, chief technology officer of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail
By Dianna Dilworth
When the ecommerce channel took off during the pandemic this year, e.l.f Cosmetics was well prepared.
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","iv":"0d9560a193ed79a5af6a9f25df16e4d8","s":"fbe3a160ca3573ee"}
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