Fragrance and personal care
August 25, 2020
Ekta Chopra, chief technology officer of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail
By Dianna Dilworth
When the ecommerce channel took off during the pandemic this year, e.l.f Cosmetics was well prepared.
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","iv":"82c090883d3aff2207e59035c5e2aa17","s":"6a12f4c99f05d833"}
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