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April 9, 2026
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Fragrance and personal care

What luxury beauty brands can learn from e.l.f. Cosmetics about digital

August 25, 2020

Ekta Chopra, CTO of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail Ekta Chopra, chief technology officer of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail

 

By Dianna Dilworth

When the ecommerce channel took off during the pandemic this year, e.l.f Cosmetics was well prepared.

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  1. 62pc of UHNWs now worried about geopolitical instability related to Iran war: Altiant
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Schiaparelli begins Harrods takeover
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. Fondation Louis Vuitton to host Alexander Calder retrospective
  6. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  7. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  8. NetJets developing exclusive-use terminal in Augusta, Georgia
  9. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  10. Force 10 collection leads Fred campaign
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