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June 27, 2025
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Retail

What luxury brands can learn from Taobao boutiques

December 16, 2019

An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily

 

By a Luxury Daily columnist

By Zhuoxuan Peng

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
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  3. Digital product passport regulation to reshape fashion resale market: Bain, eBay
  4. Bulgari reveals Polychroma high jewelry, watch collection
  5. Off the Cuff: Getting to know luxury's top-tier talent in Q2 2025
  6. Aston Martin launches first luxury home in Asia
  7. Alfa Romeo continues anniversary-year celebration
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