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March 16, 2026
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Retail

What luxury brands can learn from Taobao boutiques

December 16, 2019

An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily

 

By a Luxury Daily columnist

By Zhuoxuan Peng

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  1. Prada Beauty sets tone with Touch campaign
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  3. Luxury Unfiltered: How German luxury automakers lost the plot
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  5. Béatrice Goasglas appointed CEO of Tag Heuer
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