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Jan. 11, 2026
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  3. Off the Cuff: A Q&A with Condé Nast's Elizabeth Herbst-Brady
  4. ‘Gucci: La Famiglia’ asserts vision for next chapter
  5. Mercedes-Benz signs on as FHCM partner
  6. Vestiaire Collective cofounder Fanny Moizant announces split from company
  7. LVMH switches up executive leadership at Givenchy
  8. The Mark Hotel commissions Assouline volume for centennial
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Retail

What luxury brands can learn from Taobao boutiques

December 16, 2019

An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily

 

By a Luxury Daily columnist

By Zhuoxuan Peng

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  1. Versace celebrates 20 years of DV One timepiece
  2. Burberry drops new Gabardine Capsule
  3. Off the Cuff: A Q&A with Condé Nast's Elizabeth Herbst-Brady
  4. ‘Gucci: La Famiglia’ asserts vision for next chapter
  5. Mercedes-Benz signs on as FHCM partner
  6. Vestiaire Collective cofounder Fanny Moizant announces split from company
  7. LVMH switches up executive leadership at Givenchy
  8. The Mark Hotel commissions Assouline volume for centennial
  9. Zendaya, Valentino journey through a pink unknown in latest campaign
  10. Puig, Rizzoli present new book at Paris event
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