Luxury Daily
The authority in luxury news.
Feb. 22, 2026
  1. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  2. Bentley commits to cutting airfreight emissions worldwide
  3. Balmain Beauty presents first prestige fragrance
  4. Saks dedicates flagship windows to ‘And Just Like That...’ display
  5. Nike’s lessons in luxury: Lessons for luxury
  6. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. Singer Olivia Dean fronts latest Clash de Cartier campaign
  10. The RealReal returns to San Francisco
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

What luxury brands can learn from Taobao boutiques

December 16, 2019

An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily

 

By a Luxury Daily columnist

By Zhuoxuan Peng

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  2. Bentley commits to cutting airfreight emissions worldwide
  3. Balmain Beauty presents first prestige fragrance
  4. Saks dedicates flagship windows to ‘And Just Like That...’ display
  5. Nike’s lessons in luxury: Lessons for luxury
  6. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. Singer Olivia Dean fronts latest Clash de Cartier campaign
  10. The RealReal returns to San Francisco
VIDEOS
More Videos

MORE IN Retail
The RealReal returns to San Francisco
Loewe Perfumes boutique takes shape in Seoul
EBay to buy Depop from Etsy for $1.2B
Saks Global closing most Fifth Avenue Club suite locations
Turning 125, Nordstrom doubles down on luxury brands, loyalty
71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch



RECENT ARTICLES
Balmain Beauty presents first prestige fragrance
Bentley commits to cutting airfreight emissions worldwide
The RealReal returns to San Francisco

Your watch collection is probably worth more than you think — and your estate plan doesn’t know it exists
Loewe Perfumes boutique takes shape in Seoul
The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover