In-store
April 12, 2013
By Tricia Carr
Luxury marketers that are looking to create a retail venue with the same effect as Christian Dior’s limited-time transformation of Harrods should sharply tailor the concept.
{"ct":"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","iv":"27abee2b5d0a9f47c472269b593796ee","s":"d380556c953d21bc"}
Share your thoughts. Click here