In-store
April 12, 2013
By Tricia Carr
Luxury marketers that are looking to create a retail venue with the same effect as Christian Dior’s limited-time transformation of Harrods should sharply tailor the concept.
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","iv":"1a43109ee71a54d0b2ad1ed4204fef60","s":"c2cd967858b1fb91"}
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