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In-store

What luxury marketers can learn from Dior and Harrods’ partnership

April 12, 2013

 

By Tricia Carr

Luxury marketers that are looking to create a retail venue with the same effect as Christian Dior’s limited-time transformation of Harrods should sharply tailor the concept.

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  1. Mercedes-Benz design chief Gorden Wagener to depart
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  4. Australia’s first Chloé store lands in central Sydney
  5. Beyond the screen: The rise of the experience economy
  6. Coty turns to P&G veteran Markus Strobel for interim leadership
  7. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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