The majority of consumers in China are using mobile messaging application WeChat as their sole source for interaction with brands, daily tasks and communication with others, and marketers are learning how to leverage this to their advantage and recreate this tactic overseas.
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","iv":"0fb78d833208f912852b79aa9daef10f","s":"cf8ae092676697bd"}