The majority of consumers in China are using mobile messaging application WeChat as their sole source for interaction with brands, daily tasks and communication with others, and marketers are learning how to leverage this to their advantage and recreate this tactic overseas.
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","iv":"0cbda5ec2fc82823b80275869ed32184","s":"d0fb1aad1cc263fe"}