The majority of consumers in China are using mobile messaging application WeChat as their sole source for interaction with brands, daily tasks and communication with others, and marketers are learning how to leverage this to their advantage and recreate this tactic overseas.
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","iv":"e06c2888ce67f190ff52c06953b1ae33","s":"982b7115a3997ded"}