The majority of consumers in China are using mobile messaging application WeChat as their sole source for interaction with brands, daily tasks and communication with others, and marketers are learning how to leverage this to their advantage and recreate this tactic overseas.
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","iv":"ca8d26ff8a2ceeb494a8e8e857ce5e4c","s":"c0481420b2c6a6f8"}