The majority of consumers in China are using mobile messaging application WeChat as their sole source for interaction with brands, daily tasks and communication with others, and marketers are learning how to leverage this to their advantage and recreate this tactic overseas.
{"ct":"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","iv":"8c87b3b9f0c406de51e8d208e88472fe","s":"db0da213847e0b8b"}