Mobile
January 24, 2012
By Chantal Tode
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
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nYJusK6LqdixMrvzJn6g0yCQ0Fzj4Y0dGn6QXUZa9KvoSNFWiQbHhkdv75u\/GVboIplHanBryAKcSywibwdvUh73vl9bUyQm+zDDANtch8CdaT2jra1QWM5DXglcsGW4MYgITbgf8DRcJwsiCscj9mMkomYF6DGu5ckgYoviGU39\/nPaYHJ\/vSf+120J2hxoSxlg3L68KM1VXNPdRxuXjaWzQ6V0bQJgta6onngtGbw7vpqKPkDBv+rebx1M8pqH6gE9ZMAUK9Tdd5aexT1EIpLXZ6r4yNIVP5ecC7UQ8doq9FEhBVwVIaOwqNUgNThjobV7vmWTY\/LLLVy+Jh+qlXcE7\/sHlG7ud9abfbE+lukGS1JHkkr2EuILUNYF6pTjWyYyvAjYAj7bB7sGQ06O4jgE5WyDpRvw18kBJbAbfGJtTgC3eRQgTZthcsyfoLqqeCVjBhZYNT0BKHRiG3NoTS9N00nkIaPpPKlU9jo1pib4iYoCxBCFXd\/GcdAcMcsNapJq5VyY23SHmXibIDYWXIg5nQDKaC7MUhDV9uTWjcZFmzwclK\/LUs2+wiFN+R+qXGxneAG2+ffhGacV\/n5SrpUo90I2iZop0MUfXSGaXtafdI7tG53+OJG+6BukngLltmMvTJtOqdmzro4LXfqPlnkit4BU3isC\/HWK0h3FtSHyJOtBzZ9J6lrVX3JPfwhP4cc1RE0ZLzf0gYtcw7OPgMxA\/RhMIMJ6liqyaNlB270PYzyZ1bkmDiHuToYw9+Rc7w2oE53dZsr6e9bnxqJjPPkDkr6zfYMcq\/R+n1F7JVdxyluMMMWvvzJd0IXGfc6NmPqSt1FuMT2r3ChEHK6rTqfw+3puk5\/LrDpSXn3TGPDZSht3pyfxR4cpcBLOCDxieMFptrAXyw9c+iwgqx83rS7KIPiM9Fhz4MIr6o2THWKVvbGT0As6DsLHMmsW+vqi\/ctyzNymoYM7IlNRhwTbbOUuslP6izn008U\/P45iLE6P\/lm6UADCNM3jcS0h\/MzQqfJq54X9pLoPi5g0MF6RiPnwa9jYFpiWtKkkkW0ZYuhhtb9zRBdZ\/NuCRNOlwQgmffx5i64v26ArJLlQ2RKye3ChkYREsYfymsm3bXn3x0+wVifZu7lPmOehiycR3lV2U8v0KlzdvTC+12eY5KS6HzTmZ2XrTu37AV6ujlnF4Z06n3lFEyBj9HKf8xYpKUjMzK2m1hIsG\/Ef1RvRghd\/ImqxzxS1LnN6Qxc3xcfHrbLsVBq7VdOZft2why8KRtXWOaNdrjJPqjU\/TENPAPrnl5f+KEW+XK2VflKR4Kz3bvFP4xn2QlsjS5fQNauohqQcg2q2E6l1CxzB0lHUVn\/a\/\/5dpWXKii0ZW+Y7MsEYBfJJOE4Ag\/EpHmsN3VtlM44XriDeWPqIo7+jlKpiL6euxUvx5KUzTalbbmlsclMv2izabqWxP3geL2lGG0SSOlqzf10+sK4DrPA23jK0HMwccKJvNva\/BeWimAuDM3ZDI6vvVxwOMNT1WPhBzq7ugvRalD6ockiXYM93s+DVO6hECbE8oDUdUYRY6DBdUyH6kCPYNw6loOAIR79EKpGjpRHAyRVIV1SwkpOrlaEOmvW3ngO+XKCVTkm4IjxWPHm+FG9J\/jDDRR0SEWRLrHAvt0EtNnZXtQlX055of6xvGtguHuwdeeZ4OFN5rFdfFM5as2XDa97dXL6GxG+EvL4OBhxL3i05JcnKeJNJOGg7qlyhpQocYySKkVIavIdZkOtHTmtIr+0mTx1q3\/DMxPAowhAetekgdFFmSqixVOlAgQ+qlP2KfEbdbk9a8Rp9FffGn49bcPX96xti7qyHG6ZoJJ7QNuL\/S+EliY9vE0eQYMkM+iVUuE+AgO1b0Gx2WCdrSkSCjuFVNJxyEHPE3E5c3mW+84iIYjpFcuqZ0Lj3+6DNhvhA1u3h\/JCOpXQ\/+cAYl80MT2GOfMc3WOhY62J9YDarQ6ZFgZb9RcRAz5fM2fFf7+wkIaHuhgbxgtorvq5XKm+xY7kjxApFbWDtT\/ozPOEfaKzfCCcBsrmWxsP9goRRsM966Xjkd3Gsi8ReJ2dJafSaD50soNqlXm4WMNV\/ePeq5j5bFYE2noFd7Fy02l1EF\/+jf5RFkAwfTcQOovDHeoHiY\/r2M5wSkXw8DKazYuCUteS4OqOGuCUrOlfolinmPo55Ae2629bsn8JHE+JdQwUC1khRrYAlMA2A6186q4Z1x5Fee9+8sNyDqF2j9LoTtOm50q8O5\/HyXMvzPEZYqnwWsqsdKE51rKN12yAE1z1xwyWJljFn99qF5wR\/bkxmlOKVjUrUvg72LN4RmkUt0Q\/Q0M8HpIQ+ic052cq13jN1CFrBoA6zWNGY9Ea3Jvsv7EvlcWpwtjvvUFVF0VkNxEeWOUk4bUAQXe+4QuNHUaaZavp\/OWFuxPfsa2LV+IDEAxALqfg4tXbrF4EAlO+Cql4\/S8rAnsREA70nSHDOLCPsFm+gTB8GWvKDWnvMoPuGsPHPNvQkUfm8fgjcDgZjG\/1VId3FPEFCM113rY0pyCMG\/cOc0aQMjHOO8MlzNDo188ye7FIsAUDe6pAS7naFTT+IEFEUOv9UnXXCflW0U7eaD2\/1SnTqDhksVC22rHqpLQi2bLp+pH9RmT6ESZEb6hbPVTZUZRB9ndV+njfgPfoWkTdYK6NgaLqQELJiot+LfUOGAiE7fDyeOpbBIYegE+KQ8JcLKskCcChOKa0pUeb4tCREV5NZDnZl0HjgSpJ0mLwfeKPfz1CuWg+qSwnZ5akL8vLiGSB83ehygrG5USVukdJffHXmv\/3lzIsqXBYuuwNHf8t3CFDb1no7NlXp0V9+F9BAaXzftxJsPmG+Ac6eyD0NtgpsEDRaPoer4Rzt1+3OsfcZRxFuMBvIhWmJhL8hW7mjvqCEY6X1595e05cZQbFxiKOje9NsOiy515o4lsHXy\/g9ix4buJC9aZ288ciYiEf2hARcZydecX2Sr2Ua\/E+OgBhccTudjFDp4FRBOPjSqlA5lcUDzOMuzL5x7jnJYPrxGReylG\/kVDd\/la6x1EzQAR8W0jF9o50tgjKlBF3PWqbYqXkuI3NOVsNpCl8nrlGm1+ginu6+Q6TLDeR1p8cFcSfxh8x+MgFbD4Oawxt\/TvCYuwENgxN55hh8sRGTbqfgPCU11qDhG3e662hkR5LO2Q12mxfyz5APq8aCS9hKPRg4v0SI0\/EKTehngSN4PJTGQ4alQUcHL353GEtYhEaIlI6\/SWsKm4mut1Gqdfh2HhbwrHyHsifZ+vjfiWCF4FlaIGtX3g2NjeJ9cjcfmvN1s0\/A6PT7UH2mO0ZCYYjXdUN2tmDhkFiYWZhYJScmWmy30lkFcGhRr8\/A3IU1Syz46\/e1kKTZj7O1O7axPmGMUNxE\/8n37DQMmXwqz3OdsaBBLLHK6O\/nS5xbUqTdA8GILF8HBfOcXSXgZ1KFBIm0Qdgsr85MiKJ176vaHSzWnf\/DU82M8edMSwLaFcTHoZVc3mQmUWW3JAVDGk3HNRoPU7jTzeR33Gjai3blPQp5nkgtY24sXIpY4lc4hn00RLx3t468\/mbhuAih1ZYc1\/AzTvHUPZUg70MhMJrnadHJfhJdgHOX8\/6GV5JcOETiRbMU0qB69Btj16rFBQ0XYqGqtHhEle7Ls+eS1Ysbq+qJZ\/Lp3B9cwmgo4sRskzRsBCB9i2uk62FBzcGLC3FZbGoaBj0hUCB36LEQGlBLEVtkbsQzW\/bUOZkO4xIExcUrvdxX3r2hMneNsV2nhtcxfCr1Zs7LQ72mbTkNtFWaPaJ\/3gVsYRfExJ607nbGE6W\/t1cdPBQT0yltmzttuivv8IiIPLoum8kR7C\/v0pPsqfKw30bj0QfCUC\/aJckjrlASq7QWXGfNAWpjlfXlyUYvutfrRIsM6Q3lO0wQ2tUnnUtfRFViYfH54LBtW5ILWOuc6re5\/1RQwrwKGUJqeIc7\/zKsUFIiWMlDeH5T3\/malBZUPQace4W8dwSYglmjVM8b9meilNtP\/2SUFwC7e34U0wHbA6HEJeM4ApxTpB4uni20L\/ryihU\/pcfybo+RUQImq9C24oMM0EocjamxOZNLOdHCPAoJTo8q5ZzSdAncDbYWH4et8sutJunm6fba0ODu+CLw1reM2KHwHuw8s6NA\/pUdUU8B3qrq4iveWi29rq+THACOzEMLFqxJ5UvQqFkP2Eq\/CyPkM0tcuOzeCWyC7wLLulqTYESxQ4j5W\/ixoSnLF8ak58q4A145a48grqpJZM2dcrIWhPc9MMwIzL2nkRyQ98FL9GfNiKhISzto1hmVQQE+wK2FQHsr6qmFadIvu\/Ik6vzxm+Q5tqewkn71rJEAxJBCq3B1jfV67ubl\/w+bq69fDdh2WApAf\/4NPzgZoJTEFy3m7ONRjiY3dxR4z3o3dL9RlUk7Mf5dQR1oGDkqw0nh+ug9iYnFj5wvs2R+o+JpPUQN6NWEBU\/4CeOf+eYxRVZFXroIx9VRfywJLtsrCir7W0ymmMoN1U0+Uir2dzD9D8+\/kyMGrFQulDhyLlBXWj9y1wyG7Pb3y7PCZqNG4as1SyofF0mtSL1Kfy3lDa3IKYvYx2GDvfUYRo\/Mm4yth8ARxMgiWmLQ6ecuyCjiEG4Jyp0g8pDvcziek2DognU8V65C6vFYQJyqKmGplaG14XTzkuGUf7F+\/Q0SqA7hCwwi1XOgJTKuVjRU7CnmxOtA2wVjZZn+Q7dBNhPirqhqHyBCyqhkkjgvZgOFbhjvMjVxGVEzwLSkrHAkOvh34rRfkCBkljtEqHQWXt5aVVaFEJY7Qs\/h0bAu+aJ2gCCCuBluN3waKWFEswsXRVeinFb5ogQlLYJ8m2xIYZ9Us\/oeFioP2wXwLfuhRyqPnoSQNpmi5JmJkhxd\/\/52xmdjFmnXSFxW8BkJZ3sFeD4MU1NkWsMyYc86+X0ZHcNS0waUknZuOSXmXklGBx5JJaQFzJRHPaPoKNzeu1D4GV25YSE\/rrhT7p32M0VaXh\/SVbfiHJIK0624L8Rby1J3Trvh8nEEdiVNrZB9M6DytrhIxOk38SA+C5qlkpMd83IC2xQhsciO+dnlGzhggLgQo2ssZC\/nFcWbW0gPoJLSquWeWZoispFKYayKPjWI5v37gpUveem\/PBtzTZHc=","iv":"d99002579cf281d96269ce9c04d79cc8","s":"0d3dde95e5adf679"}
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