Mobile
January 24, 2012
By Chantal Tode
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
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","iv":"a126759b2fc9220b8c996008bd521513","s":"6b42bd572fb760e1"}
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