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Mobile

What role did mobile play in Google’s unexpected cost-per-click drop?

January 24, 2012

 

By Chantal Tode

A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.

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  1. Creative director Francesco Risso exits Marni
  2. How Gucci establishes long-term relationships with Chinese celebrities
  3. Giorgio Armani x Poldo Dog Couture Collection goes global
  4. CNMI, Zalando honor innovators, present luxury industry forecasts in Milan
  5. Plans revealed for Bulgari Resort & Mansions Abu Dhabi
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Pernod Ricard reports 3pc decline in net sales
  8. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
  9. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  10. Orient Express lends locomotive to 'Mission: Impossible' crew
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