Mobile
January 24, 2012
By Chantal Tode
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
{"ct":"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","iv":"2aa36f91fec6eeca22e98c3f72ccffc2","s":"3e0781c4fe5a3a22"}
Share your thoughts. Click here