Mobile
January 24, 2012
By Chantal Tode
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
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","iv":"a7a270225fde8a5d7a1c7377bd5710ab","s":"15a9eed795f07da1"}
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