Mobile
January 24, 2012
By Chantal Tode
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
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","iv":"2483e5812190e80f3216832404985d3d","s":"40bf39bf9c666c9d"}
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