Marketing
November 10, 2022
At times of crisis, it is tempting for brands to consider promotions and even price reductions. But is this a recipe for self-destruction? Image credit: Shutterstock
{"ct":"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","iv":"25e84474b6f45231070920508c47dc1f","s":"b47b947b9a5f78e0"}
Share your thoughts. Click here