Marketing
November 10, 2022
At times of crisis, it is tempting for brands to consider promotions and even price reductions. But is this a recipe for self-destruction? Image credit: Shutterstock
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","iv":"cb175fe5d0d00eaac0f2dbc7f7cc2ac2","s":"029fc216844427b3"}
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