Marketing
November 10, 2022
At times of crisis, it is tempting for brands to consider promotions and even price reductions. But is this a recipe for self-destruction? Image credit: Shutterstock
{"ct":"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","iv":"62fe90a75bd7b407ee3b17e724ee958d","s":"162f286d8bbf4640"}
Share your thoughts. Click here