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April 28, 2026
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  3. What do China’s 1B+ short video app users mean for luxury and ecommerce?
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  7. Coty’s net-zero plan gains SBTi approval
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Marketing

Which brands have perfected digital storytelling in China?

October 28, 2020

Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang

 

By Adina-Laura Achim

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  1. Porsche to drop stake in Bugatti Rimac
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  3. What do China’s 1B+ short video app users mean for luxury and ecommerce?
  4. Aman unveils plans for first ranch retreat in Texas Hill Country
  5. Hermès posts 5.6pc rise in opening quarter sales
  6. Luxury brands are now limited in naming capacity
  7. Coty’s net-zero plan gains SBTi approval
  8. Dior goes for gold with flashy J'adore campaign
  9. Sustainable luxury is new norm, thanks to young consumers: Luxury FirstLook 2023
  10. Culture is luxury’s next competitive edge
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