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June 16, 2025
  1. Dior selects new global ambassador
  2. LVMH revenues dip 2pc in Q1
  3. Versace recruits American actor Channing Tatum for Eros campaign
  4. LVMH Prize 2024 winners announced
  5. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  6. Is the sea of sameness killing luxury?
  7. Chrono24 rebrands in bid to lead global collector community
  8. Ronald S. Lauder retires from Estée Lauder Companies Board of Directors
  9. Four Seasons Hotel Boston celebrates 40th anniversary
  10. L’Oréal hosts inaugural Longevity event in Paris
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Retail

Why discounts are a dangerous overreaction to a crisis

May 5, 2020

Pricing is one of the more challenging aspects of managing a luxury brand in normal times, but it becomes even more critical in a crisis. Image cedits: Prada, Shutterstock. Composite: Haitong Zheng/Jing Daily Pricing is one of the more challenging aspects of managing a luxury brand in normal times, but it becomes even more critical in a crisis. Image cedits: Prada, Shutterstock. Composite: Haitong Zheng/Jing Daily

 

By Daniel Langer

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MOST POPULAR
  1. Dior selects new global ambassador
  2. LVMH revenues dip 2pc in Q1
  3. Versace recruits American actor Channing Tatum for Eros campaign
  4. LVMH Prize 2024 winners announced
  5. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  6. Is the sea of sameness killing luxury?
  7. Chrono24 rebrands in bid to lead global collector community
  8. Ronald S. Lauder retires from Estée Lauder Companies Board of Directors
  9. Four Seasons Hotel Boston celebrates 40th anniversary
  10. L’Oréal hosts inaugural Longevity event in Paris
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