Luxury Daily
The authority in luxury news.
March 1, 2026
  1. Lamborghini onboards next chief people, culture officer
  2. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  3. Christian Louboutin delivers striking summer 2026 campaign
  4. Latest hospitality environmental efforts target toiletries
  5. Bon Appétit delivers inaugural Art & Design issue
  6. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  7. Sneakers become prominent force in footwear: Fashionbi
  8. Luxury licensing - Luxury Memo special report
  9. Burberry, Tag Heuer, Mercedes-Benz, Nordstrom and Cosabella
  10. Mercedes introduces electric bike collection
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Why discounts are a dangerous overreaction to a crisis

May 5, 2020

Pricing is one of the more challenging aspects of managing a luxury brand in normal times, but it becomes even more critical in a crisis. Image cedits: Prada, Shutterstock. Composite: Haitong Zheng/Jing Daily Pricing is one of the more challenging aspects of managing a luxury brand in normal times, but it becomes even more critical in a crisis. Image cedits: Prada, Shutterstock. Composite: Haitong Zheng/Jing Daily

 

By Daniel Langer

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Lamborghini onboards next chief people, culture officer
  2. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  3. Christian Louboutin delivers striking summer 2026 campaign
  4. Latest hospitality environmental efforts target toiletries
  5. Bon Appétit delivers inaugural Art & Design issue
  6. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  7. Sneakers become prominent force in footwear: Fashionbi
  8. Luxury licensing - Luxury Memo special report
  9. Burberry, Tag Heuer, Mercedes-Benz, Nordstrom and Cosabella
  10. Mercedes introduces electric bike collection
VIDEOS
More Videos

MORE IN Retail
Annual revenues rise 15pc at The RealReal
The Shops at Crystals houses largest Van Cleef & Arpels boutique in Las Vegas
The RealReal returns to San Francisco
EBay to buy Depop from Etsy for $1.2B
At Le Bon Marché, exhibition featuring artist Song Dong enters final days
Saks Global closing most Fifth Avenue Club suite locations



RECENT ARTICLES
Annual revenues rise 15pc at The RealReal
Wolford seats new CEO, chairman
Waldorf Astoria Goa to open in 2030

Jumeirah scripts hospitality story in ‘Our Flame’
Christian Louboutin delivers striking summer 2026 campaign
Rolex Awards welcomes 50th laureate class