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April 11, 2026
  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
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Retail

Why discounts are a dangerous overreaction to a crisis

May 5, 2020

Pricing is one of the more challenging aspects of managing a luxury brand in normal times, but it becomes even more critical in a crisis. Image cedits: Prada, Shutterstock. Composite: Haitong Zheng/Jing Daily Pricing is one of the more challenging aspects of managing a luxury brand in normal times, but it becomes even more critical in a crisis. Image cedits: Prada, Shutterstock. Composite: Haitong Zheng/Jing Daily

 

By Daniel Langer

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
  8. IWC supports global marathon to prompt thoughtful water consumption
  9. Subscribe now: $12 for 12 weeks
  10. Top 5 brand moments from last week
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