When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?
{"ct":"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","iv":"722fd5e15bc3be346ce318afa0803995","s":"bab01a9a5997f463"}