When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?
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","iv":"1e5c21ae3285bf878692fae9518178c8","s":"4204e9c7c742e8dc"}