When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?
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","iv":"e2c452dbcd5b4e4b65a925a7a50748b1","s":"5c008dd4fa59470a"}