When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?
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1ZJUUHLPQ5SMr98hdlDXNGSATBK2VsI2gDbKOVXizwdD\/LmeUv7Y1q+ThFjl8UJW5fq81ElodgzgHQjcsKI7o6oXdvV1Y\/phmfuiQ0gqWNsbCrzkRJuleZuPsAHuUGI20SSOsfSGe6bruEGW4tMA1uJ1aP9xAcla6GfnPtRecxHBkhRQmN7ZTferONjuakAh9LU99dhBlDKX4A1KHqbVI6iDsSMpZ5liIAlgAfB0vuyEwG0tZhbCWWznEwHaFCfC9RQJnqZI1YYTIAFhnnlSFQeaooNql3JWjopB2nS8aoxQNy1Zet2gVZC3FT5Y\/WgTRwFAGf2An8fi\/UIiTFa+oHeofuJUt7jHX487KOWe3VlZSvZ0Z9\/OmHl7tVSJhCFi7sLhN6HwRVQk6JokuMfA3PY8gNb7kpBkgmdMxKs+tJK7PR8DySjRHJvz58wsBAbMNx8aDOAU2iHufWIBnoixU63ez9c+uHlKXTo8hlNhIDmWO4LXVCxsUBAN4uTqHuT9z5AVEHk\/Wbs0y5430nxhX5R+cnn+E0b3EQqK\/jC8pMPTn4MHwkkaT3GVvIYk+PqJFYtJ8nGKjTQV1Qz\/nkHYeKqF1q7PhAxqrYf9BYxi4KEQ3vnuDeb+OHCVy2oLEhddGvsCRulRYh5YkqnV4bLm90RHgNyVwA8demBSvEIPdR6Up5veCPpnzrk0AUSPvyWiyi8VlViFHWwqMELf\/eFt7k\/vLloj+GsGlSSIS98CgHiNEyJB+h4LScy2Y+wSuIYH0QZE3gl3jVS2IYJfgoFf6I9ioxq2bGzGzvf7DAUmJvHKseLx8TWvw3yJ8U4BEl+Zgwt+we\/OCOCp\/LN0SY1eps0NNA69YsAnQohncgX7P+9kC18wBI+0g8+UrQUakUd6ErW0TiNSExguwhI+j\/qIEt6RnWrXYtPDoy0tliwrpLL8Rgynkx8+kg3sF9zn\/3Bia0AMWt7IgU86UJyBW9KsP2zZ\/6eNNkhKQayuGxDZYq7dc9H0tybnFbGLYkUl\/U6QKH68MVoRh6ZzFPhU9PU8xwgosfPpgMq24Dsk0fFUOCoNEcm\/V3GOMg8LuD6Jl9GcEOegPPkOBlrden4p+q5zfKtFsaJUw1gdk7Bl6PS2L9QcZw0gIBYPzmhITsONqc7QArXiy5Oa6QAAGKDYeH8eqvYEphrmxlbMd\/oNSbk\/ZDoOf\/Yys3fscJfPmrBG9dEHJIZu09Qz13UATBUrrYg6wd0x2FyDvYNu7T2Pn\/6vCDCLlP\/A\/+RoJG1AL\/T+bbPmvGiLdwGK+4CVu84bMB8SEl+hJ4Zrgl7KbER2+K8ImdN0J5wZGp0k9uH7GsWjD5HyRkUYa9jb8ZiW+bBNqvlVQWplmnFuiJ5M0y1v+dhaLiZ09N+GJjJYzPgiAQdk2uRVq\/xu2i6LH8pL78Pi+H1yLXUphlAo7w0SWSK3q95iRDhs1I82tVlzZPZy3hEtgXadMaxohJ2Ra95uZgovNygbfNlSOXIoaHMkWtlOXfAy1EgapNifrbO5egwBsukSFdzUlRyc3KhSE28QIcL08aOkt9bYsXpfGnz8\/EF+aP0MDCbQyPN++dURXyjwPXxrTxU4REHmebEzqOX5wN9yxspCUmNeA9FeWz0NZ0n8C1E2TxLJUhCBuz\/DFWMMg9370yUuPkN0FZx27UdXYWSBqNpohFIRwZwW7a60zeJiIC0ZhdLCQGWteu4eNT2qLABCFHYDShFf7n6FF3IEC4QAtnA2NZOxiNEF9JpRD\/IsFki6Ngt0PJnZ0Ibxo93cR2QXW9Q3UTYmbmqq6dOtneYYbeaK65Mgmj\/f4jBEV3+WHgk6WbaOLoazqYirg9FG88hxSpPR3M2sHpEP\/ITWkEdyNEbBIydyQn\/3Yt2fVTvRvA3cflG+\/FKlKgMGQbXzo28F5ALGRUrAne3gvq8MYlzKdG\/aUYzP9rTM2PNE\/Ok3CgRgUvP3Ptp+3HsyWWFc9xmMvZV2U51rv79bVUkxeJcUDvGIJlJlZ7qFu34guEAhnKRIMIhuMZVW9EnIxr8VwHpef7II\/ZZVBCFh6oZ0Nnl2xmDLllz+GBptVY+5Bwj9+zcl3DtMFyoyz3+ebZ6Tdg+FHFfAeFuSB9+m5KBKdVMiH4YI39gS4pOhb9GwrrUldNyylVFCQplQsExPdahHghu5FwZghNFi8SEFNJdjlpdQARL7HdA5n4cuSAFbjUGT\/qsFweDyjVWHn2hZFxNddOSF6B5Hf\/0130bnLevH\/XsJTZ2RfAKcE8CuBZmAK7x4aWMrJtK+JDzqtvnq4i7evB5rLUQNC1DTyzIJkKtTaOyCMew1SvhLQ\/h\/JOU72d5eTmTxS16lQkDbK0FCdFAGS1vd+KHxDM3WGbAORJzWg5hvwNw1+MI8iZM7DnSZtnW5ww4\/Db\/zRbajhLSm8cUQw3ks3YM0l2czFexbBHvQ2NurlwyohBBFqVgqJITM3ExN2ARg4PAO3fqvT+40vYOZBqK4KgbGP0FJuNNFtd+xU3bKJPvoH3fTkuzfOfyNac40AegSiK+O4KEdoIIU2JrpsnH+WcyaeF2FaY7LvXT81i+fZSx7ZSlSgtX4gOvB72bqVEvRqgPYSSP\/eIiD8r6Pl2R8yO+NdhpnYqeVzkElaViGhPavAAav6Ct0jrx6qJYHCK\/875FT8CDYPgRIcM7lIgOlOeU67\/NUv8P1XpwKgAblEpA4jnXm1pCP9VmyXJQ+CAC8euzsdXW\/krmy2All5a+TIUDUioxjsi3QwWY8u2RwqvqxvwVlbVeqAoxQLMXWLQd\/j47N7UC8qa\/2KF2iDV0ntNc9pC7+4BsrQyp+RCUqr9SEZoORyh+9f4Ri7DZoSi2eoSvnJYZ7afCUSQLGCAn7O8kcBM\/9LThnt2goYoFfsZ3rzjyBrYzBaxaRP5R9guYZKj9M8Ap85Nj+wIL7t8Ea7UUbYF2ISNRP9QFSkswrR88sKjh0sKTKG2qzy2JbPAY5CsFoSmRT3lXrKMy7RaRH\/AdbZoJyGtQHAqjZ5iUneqLdQHv7DYaLEikY9t3sAT\/d95+Z83whqx6on9as2mtJmP+1kNXBi0X7H7yGGZ8X3FYz0FFOZEhdbStKpyonJLhf9SIlPG3wGm0aNvZLnYog81hoCQOS\/2okmVWcF2hk8SIfdWziHGOxSebuosbhNpb8Nj6jYWcb66dWVOh1+T5sOxXyGl1KoYmc1HOgIRxoq2xdhU\/rmJvkO1h0BkWB4Y0K2ZJay80UxSkB6+rdvnvcBk3z8i1mJ0cic8AySwVob+VIVx78Py\/D4HwbUscBDFmZOybZ+fYSvk32eFG5MAs2bWG6QtXS3Ib+eCWnoWUn+2lx5njDyQM2hoYBE+2EpswT2kSRlXUzi6i8nnt8wwe2x5B43ONiii3paNEOfUuaEzhSGTZR3vXxUe12SOhj+lbfeuZmUx3YfwabUra0s7paq0qRBuS4ay70VF13PLzub0ss5mjXPM6P\/SUN\/Ue+mZJmfjWQQTqiWSgTVK4lBhOmyPlvHMQlDIlIlUvxnFv7R6BF0F8QWpq3jVXMLSXjFUQATsreMQ\/gW8reoMfbkrb\/nBUDNEhs6c7izA2adNAZgtRK0arSCQHjXq+qG6hOsDf\/iWZ0wuFkDgwUjqIk9ZSCoEr59Mf6oxEwotxNsWqf8OkVBFHidjXBa7UN3nmcXlqXamFc1FH9x4H1UPK5anh239Vrw\/LWS+wplc69neTMGZLAOdjV72Xk92cVCYhG6qjp8JTOaggpvf9DiIXYFK5VOP2gAUo1PKW+1kjhb9VF\/sBQkev214\/CoUiFZr8v+5wYHFDy+d\/gQOp23nSkED8exW1FQXGSxeBd2AhfKlV7vReKg3enwaOQxQaCS37td4rlcw2Q9kmv+Y9vUZz\/1a8qFrNkNmxZQihFrgp1omPPj4qBiGCmc6IULGXeaHbBv\/Y9kGpz7N45+TitZMoIha7wfZsmrIe79GvYAF4hWAnCIcsnPnIboiUkFY07mJgYSiXLwVgE8EqxYSt9BE7P\/+QGSjxVEoHBd1cJ0s\/ZGvBUqdNqYL+w\/1EQDJY1LnCzNvs20PuVGqOjIBej7rnvdiIOawAI3zLnEAww+nFXFrM2pnErbMf183OMIAQb1+fwtKdzt20IIVovxZwTnYZobf4CNuswyysLc7U1OS5su\/+8gk+y5G86XGLwddZR\/LPyb+OLUV3lQ0v\/2LgSqHixQWiWRcblrEcjyhgkqW3bZi1KSsPkEGsmPzCvhGQikI27Ab2zDgQfbqGl5jbHt+R7W4VQ8o4mD8Vpji202uFTsGDb0QUxvcCNIQ+VIL0ZJ9VBy9lLRBGTODmH5Z3\/FSwgxBFO9qSyYfg\/mDt0OyxAnLAHkcwXhKqkdhfMXAzROM5Lms3cp3Vbrs56kuiuf4ZFQ1QiFlCqk8xYcFoDQsu0lE+MhdyZtw==","iv":"8a2cba681649ff3e07c9ae6e2a8ca36f","s":"fc80421ea8d33648"}