When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?
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h3GjVZI8L\/G9albUyaNQ3ADTXnXeCcBODshgT36t\/6+rs07WppWHknzc6N00YzrsmySG58mJ8KwSNjdao+ggE6di9rnzzWdg01FrKqsI1MU\/6Fi2X9q+l1K28e\/pg\/W1QMK7sZ3EIkMCNi6x5C+a8wu2clxuGOtE\/uTb9EtxpCbxldsMY3sljdb7lh0SA51sI1B8\/TLsVFFXv+iTmtnnMXqeJ9g4omsYLR5s7tiaKSilrP9ujt9uC4N6xi0ka9ZnwnkbVQRN7u7MFSUPR67GeL+c27esc0m\/KiBNVoBMY\/qop8uXuoScyVmgSsumwRW31QBTZBQRJvXPEjMatBFAd8wOGfyn2Nx\/2zuNmFGrapYgQOGzPUJxip+VndntaAgU+HkVttmcjMme3z\/AjlgQY5bpri7FE3hSrbUVb5h+AE6OmoZyZeu8xAbwCh5aUBOueJSxJ84BYiPLnidUE3sFcAGsL46FSugjyNzOUG2lZMsY9Rovs2L1qXR76hm\/zlm\/ukkRyDzy2f7cXziSQVVSB6LIghEKPDSETYgAHjivzofzYYC6ylB2QNDpXKu1ElMTpfxYBzG3JyEyiTicA1K4pcmZ8a5aaJTI1L4EPL23vtFjs4R0WXqoIQvwFCfkEaQkn+u+HNSQRDYIFh1s7Ky5lACyMNt5YPTNq7GwSH5OAZaaHEpMMS5PJOZAItymQJTwmIox+6ctVczcUoAB+ADrf\/BF1r5\/X8YTxLRBSWLuD21x6Fe4HRJv\/\/KGBQ6c\/zmBlyvX2xHvMgUu5nEKUx\/Ng3oWtMa6E03LoiSz5u1K9MdAZaozniKE4jw2SaiIGLzza\/DMMdz9q4nT4J+gNOg5WlYTZoPJXDbweCaQdrjKKZVrH3shL8qfDIxROIq+l0S3f3ghsiGIXXs9Ur5Z0Ux9t9JpDP34Ih9ApMBemB3WVeMh1czgptTdH6xCqIsmzcBtOpbMSd97A9HZUgmjsHVHtIK5\/I1LL96rp9SFDav+EoJxlqyiEs3vow+d3Q0lpnDh1BSeLKDXuF4ntlG6lHkQpn1gEuBNf75CF5Aq1zWdiTkPZR\/K5VmaK81LQ5a5ZINa5zDrRql7WnoLDZewL92zQ7jKkm+tsnr\/\/PoLQYbGkHmNvCCKeb9JLb4RTlMjdikIRyC9baRggak0EdeqhdQ4MZ8mRBRAbypTjbIKygFt0NZThG5WvCyls9Se8j1N+FQ0Ljf3AYFiuUrn6zSYfI0OuijQRipZPLZvJ79DuNOboqD8p2iDmkiDFPdVyB6Fg7nP0pxnX+O8bHgc\/os5GUlYbKzCXMFtRNidoYfB+iprBVqApFqXHjAyCoJFsKu\/hjuOZxBvxmOYy6RNKtvcD1IBsjXQvISByd5M4w6+VVquPkiCDAA3wbgPGSTz9wSekW6f+VclOxO4\/rOySlmJOTn8bXEWzYlgacqyJfJNQtWNooNsg\/RgMThjmG7Xj1gQCxFjJVaeCRLLz4c2SF100jIKKBZlhL1HE7QGO6KX5sw1Fhwf7CsM8O7qKvgJJdTBjaSxuMbkF0jKnViiGubMiS30c9z6J\/L3SHq\/Mx6kWDkDcD8py7mL0RbUYhK1TlEkK5ljS6c73htsh1SekPpIxXZAIzPwVOmljUXnV33N1o73LomdEAcn1tbA4wJpX+BQoJTy5ThFRhNs0t5tEKiZJd5mvxMsV+driWQWlkVfiHgBOgjQNzNW7zUtsXgKqBbZJP+WDrgiFStIi5WnS3snmE9kPWrq86ytLOC4kQBpLBtTc2X+\/uyrHLsiollqWFtsOhPX9Ehf8Bv5aEKyuv9FvKaA6lBDbtZwJsaJC75bGhcioADAZ2Rj16x5C4cqz5NiLlM+h7t3PA9CV+wrydNMyN8bvsYneBjOsotP1OyD15E8Y2AbyQ3r55q\/q6VQdPgl+P8xBlXoCV5XyR9JF7MJkTA\/WhukcYGJlPEiEX2NE9BINYkz05HofSFvb6filYL31L+KIsK44q8sGUpmAMO7Qz6q\/p9SFQWOwOXBTSFaP034yydtRW1fAsOZOkO7DXv1jonJ38q41H\/iGwvO9+L11V0V8KmJqv2zxTwpuqzMmjkq471RW8DzXrMxtCm4SOXM5TRsl08iADOq+0Sgd6QI3Wu3hC4ojFPcais0JYbzP5NVqEeJmxK\/boZMotRScYPp7hO+SZAKUdP9ewKFUHVzogGQTjhBLBRhqorTkMsYlCZ5R2MhvjkQfiYNdhAgYNEK99FnmOPgTjzfX8ViWTM4YFQoIWvDBX6izpf5DRH\/PRqQ4wAjbJd97n+LbN1Ft\/gAi1zSBXPDmXqzwXIl8Tjxa0wDUHt1OiJ2SV2GqeYpzbekbujGqxtFFSZafXppkPa07iMCtTTdJgq+VRMw0a8LI4XRNZsvMWr8rpcSsUn6hPM1rQwY6tUNXQHfwAZLtrFiwrhoEC1Z\/r6bYm0bOiuVKMvXfD\/xv0JQLzzfp84dKlvnAzQuXFaJB7Ep7gDHjLwzn1CgafQ7YApDR9\/OI6DqCFaiEIpFAOV+qTcPBLP9LxBsXIPh8nqNu+3KqG9pHxiqm655HCnx\/YXvVS8dEIM1tyLKs28YPJS4AsabIChtuaM21NeIl8Y9Jd1S69wurRkudFJ\/42DjZI7AcpwBK8pwFEDsmm3cptQUPmYzbGQSn9iTrps0YTvRZPqkO4EhOU30RNah8jpO10nM+35lgbooyIXTQPXyAzX8ApDwFIPXVbbDCxIAl5QPNWX+TRi51jnL6GZAR8L0wLh+peijkST7Jd4YB+v8UGx5e03ftpw62Ekqvrz9weiW+1p2czpmfj7E2wzUMiDAWG2p4Vow\/\/hDnG9vGXoU8UVlPh8yj+ndSCBaQj\/XYsS+BrS4wMrzqQJzVFXE65BvkhNsZr588YNZNKaxF4hY608G8\/zJaeXuHBqKLZ7F+QQgFUM3mskMwD\/vXC9YDM7fFAIFO0Wa+Do0D6DMXtbbJlK1u7mphYTzgdNRpl8iI\/BjnzqpuzXgwDBXhMm\/HJzmq1HSZ7nVcQF2vo+lHNJF200M2CYTOjeW6HgyB3Sb0xEZQn4MLGqGexS45jKvchlfuaYBn14LvYtSxv7KTNFZt93h+fNQ+5vFqru0LvuYk1G\/Saf8Y1FWTCcg9MIhZyFOp4TKVP10koaYg+HhhFVdRBXx+PKAdUTPxmB4dEkQbiDJ\/2iqQtZZ\/gTVQv17+tnUucKM0DXyeyecnz6fAglIp0zqEaiXB5QXXyCtlce7NC4aNOQ5z3yKNaiDrHk1lwb1lnUCZYe6LeMR4aT687jR44cKxTiQumnN8awOjwYMaoG+eBhVfsaOqsLEm4NSjmd0KArzFTNTEK0j3EQAJz67nwk2zffcYJuuu4\/VBCeVNzEdJy6Oz0Rq2gqqb+VDPpnGsNQW3nm5ITFhc4j538Nn4PsnVNJ4WEXo5kW1zw+Rk7Cxad0eHRa2saA5RalPARwCILJ4Ixh8KUDeG6EqRc48NFG9rdEIHASWe1nBg6cZgOga0v18QkjigqPKsF1DjnxZKvnq4ellJHaDdtSHzmOvF20CFuVJLmTcNiVlgYflyEevKC67UPE0FWcPlBpR\/\/TVuiBw5\/yPIOShNcl7aDynbghXhUkf1pwFiWONKzXBtaEI7lKfvnfwkvLxgWgijTzpDmTLy09gmnBotKiGyQIpLoxvWhLwZi87d7+QAL++bDz7SpQTKNdKxLxQPDzn2F87z\/k4gcCYfCw3yDi3PQuozGdRHAm95iTJFbB4ZSr\/u2JGrkquIdwUiDqzUI5gsh7MtY\/dze69O7FyLRNfEuvPU7DhduafGv5Dq3mv4+rCLXCRuTWcCWmYYsY8c+FcaK5JAbXE4tPNCn+TSdHWCoNl07InqKiTweVc4ilIkbvoqyXmn9HN3uzYKGs+u0leCsM8SK6PUMWxMuo45pO+qfHjKLoW0hPS+lQ96n9Tb7Py\/vHiiQ8Mj1Qxauph6cN3ENjoycgmqdf0V49+EKjwoAis4uUWtzJmbD1rarrtVHpnpzujOPQvmb70bzEfTx72X4C7fE\/vZkv50+huvfREHgxerO29iFGeVBKq8OmjmgBOozRJ1QXom9F41kDNWJ7xY96oiJrE+qRO2h7G950zYWJBb1hGK53V9M+IuQYeFTkRJzQCFWlNO4v638zbc0LPyqijv9XsOp4kAMrp7MdnN1qhjhYKBQpW7CB4TUhb68zgEq2YpUpn4n\/lYprx7AXiIk5o9KVptDOTXnGJs4jC4nnCEk\/rzm3lNe+0I2vwoczvFUeNPUh4v5tOoZBZwpqFvsKNcDtbf4L2ejpwWPFXCkNYABb2AB37PksbquAE7jnpCku29IJkmd+KosGNLZh2RMJGYtQnukWdS\/Pmj14HBA8La1p8CAkz6G6knNb1jmaF95min76OD3GzxvP4W6y8q+ERK5VHIwH8gn+quZ1gg==","iv":"fc284e77c2d11b23e7728e77cbd7d397","s":"c0022d5cd498ab5f"}