When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?
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","iv":"77446dfa8e022a93ec82f33745753d0b","s":"da6bd6ece6778b90"}