NEW YORK – Since consumers look at advertising as a connective process rather than device-by-device, brands need to start unifying the customer experience against all channels, according to a speaker at the 2012 Forrester Customer Experience Forum.
{"ct":"1ATqOm3DKvN740b8dL1tjW72lv85BavlDktIXLahaO6A9h7ikR1AxVL34RBvUbAm3H7Im9FyuZ4lFyiWaU5QZ6DHbcqBKF0NYg4WW6REy4fMXwd8BrNVcElyKcgznrHycsCRU\/n5p6uDOrLmCD3fu38+2IEA0gz4cnYMJZgTpaIx4mWbPb6r8h+5bSvtHx7Auacpgjm8x1u+dBIm4w80hqWRC2O3mZyl9Fn\/XG5dNNFtvDTia+3F3jHud2WexZGSJE7uNFUGOYjg3mWxQwKZ1khE6Bs9gjTAMTlsSOROlAASIi4lvXbkH+oWVX+Si73XGt4h9L9P1sIZSDGHmLDIcxsQxXFzqu+l13mKSVg290k9XylfTvGxK5X1RErSw+VGv5BRb0tmtNilkXVPv9hRawwS1uwO3nR0fVaINnbYps7YWqRSIXSc9kN\/S+jPBditjHbL9HlE1XarSVtZ55RgDEJnX4UtEoCiOCQslZutouAVeS7rwpIqURDYsu16wa0FCNbCs7AHrkPYcno+rY073G1p8gi5tFTEMp+oTWPMDuMzU6jxggr2+8RJqq7KlMr3yCfP+PoVl+ovM\/EzG2vDBKCwBvBka\/wnDgo1bGpFeMw4SU5D7FmCpwO6ftAR\/ISOvR27mdjXGl3\/rBjLA79\/+dLoJcQ651Rz3tLCaJlBgtmfKXwJVsH94Rxf1IzXTIPp6P4y4JIhnTwokls1WqyOCPo9sa+nF6Q+1SieXx9HYGXbUlTO4ytZijIC73C3HULMN7fGrWRa8u1NKMKOTAW6otOjmIpJgw+wvkvGw2PY9kIbRa6Oa9eoi1N9GbZzOdKSdPDHXPi4T89M4N4hmBCiCHyX4gDKwV4sDKBZBFaWBaNaRWmBODX8G0EOO29ACC9m24ko2bUKGwHKCvag+eU3OICSlgneBadotGqdNYnTWPaVpS7orEwaNuDiS5Z8hRfxc2EwcBhqbSPp1ekgxGtDPWjGPNczWT5v9AI1F1rRRbGIw4NZpIbaFmHS2YKT8PZ9MLgvYO+jJmuBLs\/7qxClBP0XexL03ErhhhmAl07CjkUqzNSwIwKf3ZcBEUoZG3UPGcwXwl1XXpeLk0I9f7I+\/PdPDf\/oFMMT+VQnz\/XVRNN+RYI7xlnSRTclXhSJyBV4CQZG1A2n5b7j6BIjVz1rFjJDGZRL5LzI7dKgC9qHVoJSG\/pXrBNv86m0rAJRg4Y85SFZffmPc1kGRxQq8NtSnTyjbauD53kQbylDedVjC83Rot0g0bsWxRTLxkIIwkxPP78joKtUlWLkutWApSEjThupM1gj7BufsfvZ9SQhXiMaCMUCoil5r0mS9tZ9t1uAImLJzHFXaT8W2il6Ereei\/3E1K78x7Lj10\/dr2E+00IDVhR\/DhBYfSdsCn\/yGE4acjb0MgzpXb3KUGuNSqNbJo77zQsci1TjtjOh9EgC+uMuNtZOYL6+QOoE0DcYAyK+i4eBzPZZYtG8bIqodylDYJkR30sYE223RSuLyZghHrbOjFK7IVVITzxXP\/rGOp6rugIz1v4lK\/QT8WnfomtolQD7j0mOpZ6iFDSLRKkau3V99Hc+nS2gZ3IJR16z4WXkOFz0ZOZMlhxxIWY+yln7YgKZg728UAwi\/7YA1h7x8HPipmreV4cN+Ms4Q5uVY7flnZZ09CTY7v9bTuzFewUplk537YBkQN6i7g2VbAUAJYzhIM43P3+SPF619ynxC99VYYqsAwkfVVNxwkVlqDUqg6TnbSkt5P0Qg0t02IiDxWeEcfFTVFU5UWMZmX+QdMwof4AL3R8+nEgxNMWkC8gRHoegJIChwyM2U3qpeAhXFbCRbiJnk1DV3sJ2LFWqvfWGOML2xH9a9dL4oto9tUvY9dSRzaBINLI4Rapj2aEloxu1QD5mXGfIWDBMn7KS8kQTkjx1SHt7EJLjyCxHQCf0h1AgV7MsucY9hjXO1+yUYI0gOq6jXO4Eo\/166x+dV0lfOcXobGdOilMMnvJfa4iu8bGSkZUSvitk8a+NYSEMQItCh23r1X6Tn02lNpLAyuF+bWxQ+zlIwUOFKVvYB2Ool3zaPiYsae93cgvRqSNmljYOERX\/Y8sJxxu8HMNUgfim+bytJefFagAJJNPNHitoBBJUIdaBApvMwT\/A0Llzz73vU+F3kkXHa7gtmKYUzKX2tDZLh8GnEc3ENmf0aJHC7w4A1yko8Ty7yVAqigTkefm2tjG8MgNHBlAA3RG80XIIWIYK0a3+d1ZSBkTjkJMCGPWc7npGqs+8SFCqOIBP7sXaIB7e7Ah+H3UI5tOHCD3qghWVVj88H5AOC084ULNZq+wHL5pHtDVlk2PUXGMPpZ3SRRrgPRB\/3a9UhCRRpnb3eqzdvrG3V4RQfpmgwb2KRlLXz+wOrmLFTiMpSdKf+CdO5iueM5jl+N9BgGFpyuIbvkqbCcoULsn0Rym+K\/UFE6ucK9ZjS7bhfihpUJMNVcMdKI24fpE65VtVRbbeeQC1oJEaI3L00mk0VPQXY9EHUhizM7apKUrbCkMScuAVJyXyTUtVAAv4hY36mKD0kGtx8xhsDuo\/SI7cXwSXQR5l5r2fzJtbZG+TMeDWYWVBRmxyEkcLMQeNwGCW65eZkeboertrpmI5nmOeTdJcGHVasPSc2hINdFtn7LVcdf\/PIFM\/sAvwIA2FDV3+jZ6Em7RnmbFXmn23HbpV+7O11vws0Zi9AQMNBTEjGIy8pSJ+II+Q+QtXh2deB2s7y7nO1OewbfXsJb\/XrxGPEqyg7UsW0oHiUtA8TVBCzmFxMZHWa9q1w5757zt6THmwVZW67yecZOheYJlnPfKkat0CetrkI6FNNB4i7YHpg1LVsxUgBTILfRrYt1wvCQFq14IUhiDqFjfNNZjKRKZi6GGytvkcdqquQTq8poVmxu9G2O1fIKNDXmEpD4FK6RAWpCXwlgDrZ30J0OxYBnfcA8jEOB6NInS0VLeEDZ19Xa+6+IWYz6GeTpZLw08qXSTtXCIm4LoVV6pZUVWwvRmkAFri2arVqHrn2kgerbrc1TGUSKyNC9ZekaZEBkd34KermUaj4ucD\/LYqdDqkVu3eei5sXN+kJMpbBV61XqeI7Gf6jZ2bArDHfLjTMKdWZW2CIKoWt5\/XtLuNW7N9ABlmCkk60Ma+5TEhdO17tWqYo7vSkjiftximACPLmufwRvl51sSMi2e+8SiX7yz8cr4mqOInprPOp4gDGKyKEcpV0QOCgINLNsrkUKhwtcW\/zWxiXe6QoLrKLf\/mVoqRdZwu\/TJaJ\/jIeqIBF5WGIQ2MV2YG0Bk1jbx+mKax7O1mrjFqttNkfNu5xXlRw5baYVEVHpIcwZIp4rBaAfodnuYJBgvBNeNLKTdES1bO\/Xg3ih0JQEifcW5eUodHjKPs7QupIWQPO9YOI543oQ9IBlasCJTtQZV4vdMvL\/Q2NfIGJtK4zDXv0\/lhJYxagCy+89WRr11kFt4W1A6+ysBO+DHaJ7O9iT3dicWekioQtrrVuaVHS5lFcbvKdYBWVN6vNRLGoqEiCZAi0hf9Pf6va9q9wVfC566y1etaedrxX8irz\/e5vGUB9tL18sia2TgYNH00HG6SjAqUjKNSJcwE042V2lg+jUoITr9yrAc6nYndAkX7lryzOcO\/ZrRvzff1+Xi8\/pTaf7iQwtofi\/wDTJnKRIJDVxw7WWGbZBtytmVo7or+dgTw9E9O8v+gupr6rUerzthLinhemzLcctgTRpyb\/nG6Uy2jm2VZDVm2lnaQXPGxVE62XQEgd1xfRK1c9bQ\/zdD6c9pO\/WlZj1ldT6XaOC1T\/bCktkyagw7zuMDex0gy9y2iq3GAM7kLSK31hrEXqpN27Jm+4PMC3KuoGrhEFMd\/9Bpj+j+AqcTLxPwAorJQ5JHerTSxxiEpwGMu6VwdhAtIp7hOjr8rYnL2EXPebaRoD9lxkzOaoEsNo3MaqjvuBexrMoInaLgMMlgDTc921Baso6rAwbj9NJnf4GNfPVB\/ha7JxdhdeVz\/50M1TEHiPWiUr3zDL6SEBtjrhIyPlnevJcYfi9B2aDQztOfG\/o\/m5fAdYNR3MPaZS2ZV5aBUs6yqvD7zUE2QfsrzEQD\/\/mBtVgqkx4y+9YMcdfnbkRj4X+JnWk1Zf61TASlr5SrpIMCTmjeAW5UIuZaczj6n9rjgtzkBsyGW6XzM4LgEb7QRrLU1\/oxac6BsTIqkcDn7+3l5MHxT3WukfAw7mUDiv6rnnHtjSWFqNRyh1xs9jL\/j7O4yxWaqtsPUOf36QiCA+1I7\/oRHRFCFHnpjCKYBIrQUA28nM\/aIjVJ8qc0rpoBsF0IsqoxEa0q0OKJHp8p0dqG27uTOID2yIaa0APoL4bLdMJ15XZT57W6cpeOBmwqsQk\/LQh+QSetcpY1hiXY9U6ZwMcz\/uyQvYj\/m4YGOB\/7igIpqUOdZaRww5aaZXIXTKyVVdTZJFdFC3G2jWSIjSybduMBNLuswGUyJqAO75QqR3WUgS84e\/SyMaS9Y98\/qFMZzp3rJbYJFSdmC5Oo3riuRJk10Nml0l26U1TXHGFwkq7Oj917cdAea7EKgXnHogpuVGgoScOPzEw6LLkEw0KCGJqBRIV9vAkY+zN9mEwst0YJy\/20Lw94yyuiJ9kep+RCuzJ2KQNxbkiUD357kuvLws3k76INLMAw0hRNXI+dsuD82MvxLHfUP\/HNvrZW6TPmeIYpCCxNHTEH5tP+n3BxTU7+OxwtbNr04JWEWZtJYdrjuMg6ogYLXV1UeNo0CCby6EFdusfR3e0jbxYFs+nQ0xsx0Mfi0YbR1579jRC4IoBygjF1HiIa1pbLOqqq+1FHq3gMNTNobXsIiYxHl9VdNl7bcwrbWfAcZ76oIYDEWloCAAj3wEs7QL40TCervBXGsr\/NT0Cb6lHwyXBH5eOnCryoBMBq6GpJ2wpQwHyswFtEtaZFK55cjNStT2W2g5oE9XVaPICGjFwnr+ktHBm3tzLIZ96syT2h3R3tXF\/o2flHWcM2m+MMBuW3uo\/6Ck4wclqSPXdeekVts\/spDPIIzhvk438rhOTbQRxVaSlHH8+QgzHbX2MnDr\/g1BN4GonUJJcGTgQmRHBr7phjGRIiatwpdrhtco9OBlx7kgsU+QIy+gLHyWcmp\/4ADY+ql+\/0GKNXYvftEenfZg286RofQq7FQMc2xjSYJggPtxCj211YeN6+9JZEBNMzCSBb3exqEmU6sWue3+hMVYr49w0MEjydwQUgLTY8dV9mbUFLRj2h3GsiMsIaKP7hbyZlaBVr2VGCCvolsVt+2FuFnDkZWVJM6MfDAeJE4xupoxIeIPXuA3VK7r5ia41vQbmHhbNihaQZg7GFXS9ii7fQyPShlsapSBEN53jR5guPVHOVbUO3bRiVDgAS7TqbV6hIoJ7UQQP\/skFndJDxgBa7Qnk88E8IS2VPFVNwKjzgvTn6E+OeiaDFxcO0nePd3B3Ng7xtYvESn3P4Rl3wK4zv8C2d7ppYGB16Hq5\/MSuXU5Ve7QQ9855p8TIbAUCpHXNNSPgk8pbIoyQcEayWt9RVudKDyCumP7lyF4UBAyMr3KsqdljbepFhslKdsu+OFcLJRRm\/dnQZOHYEf3LwUA6RswQn8R2uhR1lgw2QFNd4\/Vk4RBZCbeUIRKeqUduh7c4tBoku0G7m6lCIAgBaUefA70S97jqPJAq38xkkfZIxri\/jNqsKf8fouedGfed\/+O8pZOgAndgpHckKUNcMSVU86Cr26sW2EEAcpitJL83iCHR6+MSGXgAr5J1UMQEa8SX\/CRC66xaw3W6S+yu\/7F8DlOYsmOTYOr9BUTHtmVVETpx4AdHc4zA4fUyqFJoDQBfgQcmsRe8nWduS\/Gps3Ljwj0wX7XPpqiJW\/bbyKvG1cdHyozaxf\/rnW2JDTSTec0aUsnJwbLEkjXn78d32vFiAehG4mjT1Nq2c\/o3PJfjsXH7r3oUcGcgjhB8gua2JPI48V\/oYEH0b8y+yE1MzcOXtDJgOe0YIbFHN7FA\/LTJLI7GAWzDzT6pXCEae0XPL2+BO7sYSZmuGXHETO+Hhp8d6X75a5A6GE2p+5EyWoAqrIRXX8QXdBS3ntA0HHMksHTO9W4nSYRj2sgAGv1Rq5Q68213HVh+fDqcdCPZp\/W2GKr7xxT0AXfMnwDwbJrzOrwxsN5etLBXelsRytE6rFJli1sj3NjWoiZn8po9TmuOztVW67IGwTDoRXbRIKlKyCVKu9AV2VhVG1LpWAFDSxgmq\/rZ32mtn3f\/DuAXTSlV6DJ5Abqd3DFaMhk1rXdoqhV6IlUB0FOE8HWruOX7wbK06O+TH8\/zpqUZ6B4P0swrHRsitpM9oLVCtk4SEf\/\/ozzOyCJNeKawkGPzDXGNjSgS1VYI8VBq7wcUl9UhVi07DQouif+cLiBmvp8In4HKZwusiAUrP2\/R05xDznZF1iihIvIqvg5Goo1o9rOk\/ak+3mWulJgA\/njON6l0Clrxd98yEM\/BsIDnK9VWjsWQkskyXK1ulqYILzHw7+\/2krO6A8rwKsM4mg4OdTLX2lF7+94HgtI8ctPa42jzgCgpEo0\/f16FmfBumhA1UtZqIUMN3I16JCO23EfSueSWyxWHsFTEUNGDeZLPfPKL0wjN1ZjaGxgLdNJ6xJLl6CnKps1udQYy90SQ9aLUSmsRLa\/bV3Du1p4Qphb27ic6aqngTzu2V66XMolzsFi6MVxACjqkBiWjloRjaWU0XDALkBJCevdAbCgV1v647F\/RS+iIBUBAK3xPMbdlytzwl2NDvh4pSR7c031ASI4nwsnsAHCTYxum3Yiw7gCv2olHD5EZM4DjXnMHDVJWvktwmYz5MoaVKfkaD1b8boD7fOUnpUlk67u+x+dNp1Xg5VMcnC\/vK2tLe8rKFEgjcq0MLRAp+2Vojnn4C\/Ck1eEJTDB91Uvlnnsv0+PrTgJIc+mD4Gds\/Cq67CWuuTlyQhpNA64FZdKi3LIjU6DICd73enib3emxW9671fB6Gtd55KO5MCqKHq9KiclW2H3B3jEdwW7Hn3aQ\/jM0vz5vZwRcgGoga0cMTbweYX2AuUTcb3WwVWRnlqyHK70yH+3LhTVl7kBmAMd8Hw8rsqZyJ\/y95hdhVFC9chtGpV\/xZ3kJr6i3ZKDa9un7961Ps6xmdeQLUAj88vPKwYQD0t7pdJ\/RKt8ZXjTNIgkMEfF20K5TP06HixKgvpvoEorx7C0S0pWgDlpOtnHqZwUV1E1Mi3KZGTUBOA5h9icdCVluRZwwg49ZC9aBkaNNXwXDOWJhmxE13DtuwF\/szATOWkstQflfu8xQU0e50eogQDox\/e4KV6T\/CNjEVn5ogo0bD+Bsd3D3\/hIfUsGh0gicpLMGw3lWO\/niZ1HysdyMRh2nTnCORNvtBLSrjkFUXuV0LE4fMoaZI86plx+BW7qU4vtw0qxt266BK6lz168WHUyuZSSAjXLrgc832GxUqpM23oKamu1B3q5YddPw8DAwniLUCnrNzH3od3YC\/6t1zVr27ONJjeWpiQ3D6r3+C9644Upa70SpM988eT7ZyXPtVLS6iXzO3fdyFPfHwGQnfDdjuONQqZgrf2k3hQIsA2\/938zU6J1MDvYjGXUVu+xIxLOE1tfQjbbls3YNvcH5c1ZWa2YdGA2a5bQzXiWRTJlhfrQ29jErnIA9wGCtJNR4b1W2bjTvGZhE+ebM7HmfoC6ebyYjA0uPd85b\/c5Zn8SsqxC8Semiv3HkC9C1cN1hV5+f3hgVHhtiMN0SW4lfjbQuPZeKV7dBpCNhpI95+OfhpWqxVhTJw+42BHo4V3OdfiFPc6xCEs2KlpUVeNONDB0w+CYdWPSMLpxHAHO35LzpeKhBYrmo3Nwg1Tkw\/kKAHfFjf+LviKI4EHHQ1eWTQ0BAUXugY5Cd+kWluhcxN9vaWl1nA12NCxXMxNZ77a9fOr6MnX2a7IYSG9d4+ZxPSN4sOqkfPWVtSVJhkGbwvvbDw1IkTXU7J2PwELyNBNdD1rPeKolulB1IzPDmESwZ+iEjwwY0C51VEaC6qOTYC1LvR3x8t1QwB19+4JexxuS+dRyw6GidiRlkA4UJiDN9BWBqmnt\/6maTpsw4iqMKN+vkoKB02kjDG598TATSpDBSTv8c2k9noL+lCmSlb1RJ1lxIFAelDpI0i90UesLPQxutKwMq59KxfBcqyxXlq2870lU7zBGGOlXMhZOs7hYErOHkESOKIHiu\/KwPx\/Buid4IDv\/\/vDsFnxdA+OTZ1MkqUyt\/\/z81Fa3s5vDy3PDApL4zn7BJ9I2MaWtdsWnJYGBRxkzHRtLfF3FVoQ7wzSNOzqcgKgwkugdf7Ew5yfncFWRQ8rrFXqCtWY5ehKw3aixZxUrKOJcGlWSQr+8ArdlxAZyu373DqJqgzhDjJsuJJM1kBxw+LI1x7axH3XHQSfXm9v9JxO4dExBgxMAz3nYDPrYAA7tiSwG5+J+W1\/QvxeWrsMdu2jcZsAHpJDCisDoVLu2UUyFEIoTujO62F8aJz+xr8qP69vo9nNHYt686BFpVGA63AsTcPVL80fhY5rRI5xw6otLbIKFE3K+LvHh9BxkpVvWR4dcAQkgMzjeAZgtiYQbmY6em3RHzKgwXCd9FuTgrknOtO7kTDvsyu6\/1Zyf6X4OX06YzG0pqI7a+5mYkfQFJ8keAR\/CjgUfyL50zsuD+saZgN6GA4hiiNCN+OWwZQKdgd0QMQcBNzYIl3JGp\/5UzUXiGCh\/57Bxa4aZr5lwTodOGSRX8JoKutYfL2ulHJcbZ5MxstmGNGSuxtXRac\/ggewxJ428BpcJPzsswxwuZe\/3b2hmI5KAkOHOAhOrdMD+XQI5b76brAtlikTBtowSD3qE+DPtDRlD8sg7jrWN65QQunP7cdEP8UGJycmn+8UpqP86vg+Z9RWiJlNbZbZhZ4fphzNieADMj7tBtSvC5iB2VCEv0Xk50yu0yC4iUPKqBFUKg7PEU6g\/aqNQWXu+yzcEJwh1kMNI9fYpTiR6IlMCuWuEC6zLTC8W9x0rjhg4uy9UQ8G6jApV1inaCEHJFn96JZaktHN5qnJbt601DkSlnRS4WhL9wAIT2qguJ1jrYwKJrrJPgwtw6N6iLYmkqnrcwGypll0VmeMDHcVyDY5TlE1zIqJAV8m55z5Uc\/5MDLYnk1u8Hnw+Sw2yXTpK6Yr5O+o0msvEXx0mZqQezb1QdhQlpg0Mo4wP5MeYrad962LA0qpPvgBwxSGGKpFEEgTIcLq6GsXqKIyAps6FDNH+TfRphJnNDc22auGIKrN5Akc\/hvo+SaK4FBD7FyfCc5eFKkfUAFIpphzXRuCsCIz1XugPWTgukq2UHPz20UdP79dby3m60mOZcahgnuu+pQTmD+pIJGoML9KhNO6N1Vb1GS9fXsRh+rFko69MULwxneLz6UoAuwHof69qfnAxbYqqAyx6U1OYuinakW58s6NX7qbsS3cr\/db5lzN+5h\/8nc5x7WrBaO87nGEWb3RTjfrlh1qZhxdfIxxo+Z0c3wUvNJntSSSQfU8wJrYVX2T2H99zaeTacGiqsAw1qkUeEkaPoF2SR0YHMC6Xjn\/qve8xj1k7hN\/mf6X8CNBgZ2raQ+yrqnIdFCAjDjOoeR92VTPgLTJ9INXYZnRnuMXaK7mR6w\/12ma6dLThAhPUzLT1FjKLxFhS\/SWK2kkM1rlbIiUnqDG7wWRHoV2SK71SZCdhOyy8azN5o7MWE8ymnsrXSY4Nlea7xOfyB\/tQeyAFp3nOxoQJBU8oCRq\/Y2ydy2v02s52NC0ax9qQycpcF51upgv50Wsm\/0\/aX6iyDntKdY=","iv":"fa6ea4323d5170477bb9c045063760b4","s":"a1c6fa89b9b63577"}