NEW YORK – Since consumers look at advertising as a connective process rather than device-by-device, brands need to start unifying the customer experience against all channels, according to a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"a67bde5e03d236a703bd7c9cbc2e97c4","s":"005b5fbbac6072ba"}