Marketing
November 7, 2022
When we see the events around Kayne West, it becomes clear that Gen Z is already the most influential customer group for any luxury brand. Image credit: Shutterstock
{"ct":"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","iv":"b3e3186a6953fb565ed8b7429a97f949","s":"532b719e0aa5e6a5"}
Share your thoughts. Click here