Marketing
November 7, 2022
When we see the events around Kayne West, it becomes clear that Gen Z is already the most influential customer group for any luxury brand. Image credit: Shutterstock
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","iv":"a492429df957f7ee5b89642a36bfa5ff","s":"a72af55d41158d99"}
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