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Jan. 30, 2026
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  9. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
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Marketing

Why luxury brands must be innovative

September 8, 2020

One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Image credit: Louis Vuitton One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Image credit: Louis Vuitton

 

By Daniel Langer

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  1. UChicago Medicine Ralph Lauren Center to open in 2027
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  5. Clinique La Prairie launches ‘Life Reset’ mental health retreat
  6. Stuart Weitzman welcomes spring in Manhattan
  7. Largest De Beers London flagship debuts in Paris
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