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Feb. 24, 2026
  1. Bulgari signs pop star Dua Lipa as global brand ambassador
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Luxury on trial: What will stand up in 2026
  4. Singer Olivia Dean fronts latest Clash de Cartier campaign
  5. Aston Martin to build 45-story residential complex in Brazil
  6. Zero Halliburton focuses on roots to fete 80th anniversary
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  9. Pernod Ricard flags first-half sales decline
  10. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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Marketing

Why luxury brands must be innovative

September 8, 2020

One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Image credit: Louis Vuitton One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Image credit: Louis Vuitton

 

By Daniel Langer

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  1. Bulgari signs pop star Dua Lipa as global brand ambassador
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  4. Singer Olivia Dean fronts latest Clash de Cartier campaign
  5. Aston Martin to build 45-story residential complex in Brazil
  6. Zero Halliburton focuses on roots to fete 80th anniversary
  7. Omega closes out Milano Cortina 2026
  8. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  9. Pernod Ricard flags first-half sales decline
  10. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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