Marketing
September 8, 2020
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Image credit: Louis Vuitton
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","iv":"8fc1be41bf821ae9226e7421de471807","s":"56719c606765f265"}
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