Marketing
September 8, 2020
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Image credit: Louis Vuitton
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","iv":"e9021366a9f0df1f75500fa9ad7b0cb1","s":"e9f815291cb7315f"}
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