Marketing
September 8, 2020
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Image credit: Louis Vuitton
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","iv":"5254f77b706fe054ddc028fc95628726","s":"63d928be6ad39d1f"}
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