Marketing
January 4, 2023
How can luxury brands like Audi create a more genuine connection with consumers in 2023? Image credit: Shutterstock
{"ct":"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","iv":"56c3bf983f5a89b754d1f7034a61f05a","s":"d7e5b4459bfb0a31"}
Share your thoughts. Click here