Marketing
January 4, 2023
How can luxury brands like Audi create a more genuine connection with consumers in 2023? Image credit: Shutterstock
{"ct":"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","iv":"74feefdcae6498162fdc5faf4178e91b","s":"f309951ea3974e85"}
Share your thoughts. Click here