Marketing
January 4, 2023
How can luxury brands like Audi create a more genuine connection with consumers in 2023? Image credit: Shutterstock
{"ct":"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","iv":"9c786fb84264a103dd667b05fb8bd39b","s":"c84d48bcfc4e17a7"}
Share your thoughts. Click here