Software and technology
September 23, 2021
Sharky B is Burberry’s first NFT. Image credit: Burberry
By Sarah Ramirez
With more industries experimenting with non-fungible tokens, luxury brands are identifying new revenue streams.
{"ct":"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","iv":"c20561feacf7a07409a8bfccee2864e4","s":"81b8d2f987601786"}
Share your thoughts. Click here