Software and technology
September 23, 2021
Sharky B is Burberry’s first NFT. Image credit: Burberry
By Sarah Ramirez
With more industries experimenting with non-fungible tokens, luxury brands are identifying new revenue streams.
{"ct":"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","iv":"78416064b96f0d2bb1ca56200c0a71cc","s":"b38992b775ca2b22"}
Share your thoughts. Click here