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Dec. 24, 2025
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Real estate

Why luxury real estate brokers need to be on TikTok

March 15, 2021

Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok

 

By Sarah Ramirez

While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Savannah College of Art and Design debuts SCAD LUXE research center
  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Dior builds five-story statement flagship in Beijing
  6. Louis Vuitton introduces Visionary Journeys Seoul
  7. Luxury Women to Watch 2017
  8. Lamborghini heads to French Alps for women-led driving series
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. Off the Cuff: Getting to know luxury's top-tier talent in 2025
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