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Dec. 16, 2025
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Real estate

Why luxury real estate brokers need to be on TikTok

March 15, 2021

Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok

 

By Sarah Ramirez

While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.

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  1. Viceroy Hotels installs next chief executive
  2. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  3. Longines announces latest Ambassador of Elegance
  4. Raffles, Christofle premiere exclusive dining experience
  5. Hilton launches loyalty program at sea with Explora Journeys
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  7. Hermès, Goyard lead consigner sales in 2025: Rebag
  8. Louis Vuitton courts rapper Future as ‘Friend of the House’
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Moncler returns to the slopes for Grenoble campaign
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