Real estate
March 15, 2021
Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok
By Sarah Ramirez
While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.
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