Real estate
March 15, 2021
Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok
By Sarah Ramirez
While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.
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