Real estate
March 15, 2021
Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok
By Sarah Ramirez
While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.
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","iv":"8edb06d7fe0170fd5fa83aa06116f98e","s":"47fb0960b250438c"}
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