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Real estate

Why luxury real estate brokers need to be on TikTok

March 15, 2021

Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok

 

By Sarah Ramirez

While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.

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  1. Sephora introduces new concept for SEPHORiA 2026
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  4. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  5. Mercedes-Benz locks in with WTA as exclusive automobile partner
  6. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  7. Chase opens new Sapphire Lounge in Las Vegas
  8. Gucci revisits archival looks in pre-fall campaign
  9. Legendary architect Frank Gehry dies at 96
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