Real estate
March 15, 2021
Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok
By Sarah Ramirez
While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.
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