Real estate
March 15, 2021
Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok
By Sarah Ramirez
While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.
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","iv":"ce0a96db00fccd310d17ba0861cd3a7c","s":"9a4acb55f213e4ad"}
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