Real estate
March 15, 2021
Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok
By Sarah Ramirez
While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.
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","iv":"0973a950280e98d97ec852d3aad6527d","s":"52d06bda60b8d017"}
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