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Dec. 20, 2025
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Real estate

Why luxury real estate brokers need to be on TikTok

March 15, 2021

Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok

 

By Sarah Ramirez

While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.

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  1. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Harrods announces key leadership appointment
  4. Audi propels Santa into the future with electric sleigh
  5. Lamborghini heads to French Alps for women-led driving series
  6. Exclusive Resorts purchases Inspirato for $59M
  7. Diptyque plays with the surreal in holiday tale
  8. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  9. Louis Vuitton introduces Visionary Journeys Seoul
  10. Armani, Chanel kick off inaugural Architectural Digest tablet edition
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