Marketing
April 28, 2020
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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","iv":"4b1124e923ba380c2261cfe73cfe0a1d","s":"bd72fb8dafc73cda"}
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