Marketing
April 28, 2020
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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","iv":"2b16121f38a03ea28cb828e5eef64b22","s":"940a5a213ce1bade"}
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