Marketing
April 28, 2020
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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","iv":"82e17e6e387ba16438cb635b1fa91b7f","s":"639bbe02fa5dca12"}
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