Marketing
April 28, 2020
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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","iv":"1b25e8af5e7a2c44a2107d2605fa6ca8","s":"0f27a785e370756b"}
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