Marketing
April 28, 2020
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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","iv":"1d5dd4e8672d2a1438547a3c4a234d8d","s":"6289d7edfa2f40a1"}
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