Marketing
April 28, 2020
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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0H4gE9VFYgwc6ZCbXUkYkXhluiHUY40MFqhULXWcH+i6yPjxFPCiFLSa2xM+3MoqIqFoZWWNxaZOedxWAN6FLpZpsDO8dJPMggLLyzQ74JlE2xzn\/nzcdb7QCmzQRfhpwachq6ztyKkZTbBCw157yT7BXLSSHSUiFPQD6pgyGVFWBa68bgcxronzCU0V2sk4rr0B9Z8bWKIQA3gQ3LsNmgLXf+MEp3knHicU\/V3vF2KDWChVsYzJYfAHu6O70Q\/zjrhJ8UWn5VsS0mXxadLKaD1P3AFvd82XmfYSml65oik\/a5liN2RDlfnTBAvHaKEKyLsTjyL5qmi+IgOGy\/8+kthA0EkfJ3iBrLRSOs0FLrVVFQSFsPg9GY0Bve9dCDNyjfJBE00jb0MBVkaOHgWYv6pM3BpWnXlDoDfWufExhlu+T2ZW99gWiuLQY2hTqJaFrA94eGYzpRsX0Tno3n0nrBZnc5Kefhpwql4CGKtOlDea3abvpPcDzPYCQ5l1bcFDHEuVrgqUJIEBFjWnQ4ddrh86snWKJ55AXnvD7z+iP6O00AyEJASQAtFn0X6s4NYgjwzWyxnMtpF+DtIWwVX68VNKHTOQRMCnHjOkpQsfOnynQ61NJbCu0Wz40TlYcqduymBZUB22MXnf9\/lQBHkmJmt8mhcxQ2EL+vA\/ZBhCGa3uCef4u3zkXWFjxpXZowpsnf9MsErfY7ERPB8K2bY1kFTjWcY6Ij\/RVGcEIAx243K\/5kS47AHYFkFuxl\/rrOaKLvVaPd2SRb42wyTmgnTiiT5OMF3sgYRvbBY2scly3BxoCRUknbA0ZEgsce28UnDSgporACt8MpTs62AU660VGJPZnwzn15F2PHW7FTGsAzVPYcF6iB0YUz7Byo+R\/s8BPC5w3L38qiMrAWWvned\/1\/3TrDzkjOYJI8wftySaUG0TAWwe0\/kYQWaLrzHu+UXaT0JRhDYqX7QueZOnMxCNf9kx8mGW3b4Fgggdi+92gX1p1i5vKbwH4nvT51fiuoAAemIFT3fx3O1VoHlL9KTWFNmjXFcwNXr2GmVuq6Bi5s0RJmTFWH4Go+l4znA9MWFWqjRv5d01hxNKJ3JDx9I57Rlwdl1TMnnnx1IN5sqSJeVSei4wDkQp5M8EpZbTElDx5CYsKBFmFwDzpV9PHCLSf3bbam24QgYoC+i\/0d2YdBWww1MIOwWuPzqecFyPXsCleTHJSxsaO8aCrM5txlgY5dv4TKWr5erWqDhP0iY9d2TPxEjZKBwmQDua3DuQlss5G2fQAMpz4qzEQx0G2AS8c02RJKbMsS26odnPwCe7eTh5Q3k6N1hb2mUR+fLP2ky4tDKzbe9P8YhzLQ3DaOF2Gn84KcL1SaTh2tnL4jpkmufgpcd\/C\/YG3I4ES56tfxdR9zxy2OtIqUhn3zKAk+NYI3dBEB+1+2EgfzRmnoDD4k1u4RVWwPy\/m2eGW7jNdz2q8vGkmXjfjec36qT0sy\/dN+3UIpwNZNfcmLL3YwqzQpccsG4\/6+7r8MP1I+ffRUs8o5r1mUsz78\/GUBgi8mA83S+dcq6i8Ejz6Inb706vIvWbLFVPjQtWL0poNgMnf8nEpfGOcyzAURN7MqZa+dufzlDIhNo1WHYvtoxhPinqCat9rT6ykmIX0Wa5Hz1PYDS+Ul8VQTJiaNP08D0qzHim49\/YSkgWmhfgIp4tZxhg3a\/n\/iXh1HhCxQYaY0o3NO3qaeUPGkJ\/0VIfuXBKHP3xH\/MMt4Pf4uVBOOIEQFqKPfknFqSDvKk0FVfn4w8t7prG+E86DPM+uRk\/+oAz4158rESXPm48W9NRyPJvTSiM5MnziF1PHrBQocE0qAtw4zpQXmkxVyPFfNx2r4ZEqK+FA9pqgWddl0Z9SKYaabJviQ7AuMryE3dGa8Lw2FpDN1Nt4OziRneTl0HV4A0sK5XscOYWMZY1z68ngyfMWtarV9BpcTupDoh4i6HcgnL\/Rj5zBDfY38zV395pe22ckkHQSBdt6PHQHopl0rHNL6iCnGhHtKWMiapubpyx4YBO672RpQBep\/MpObN3inxsXpnW3b9XnF6+JYm91792FGcZX2qT3AHqlMyMVdsHIg1uuJ3EdMY3uccg7U1GZQbJgKlAbFATH4jNJ7cUahvCk+1iEq7ZGzVC7th8Z\/S9ihNyjHq7n9vLvuSaxHKQw9b2Ndgeslkg4HFHmQoLHIB73ixAyr0lHArnB8akd7afS2X+E7cNCRJqUeGRyIdeBNE+pZkVaievz5N\/qwFKpDYTzTartePLrRY1AsC3Zw5NpPwqOexdDDvZmX1jqJJ7MOeB4JR7qnU5yX3W0YaN1uIBsdwA4kqGuSK5a57anhSc8RY5\/igvHAAKGEd7wt4+oPLiKR+zv5APF47LJi8Z+IqLf7vZ1sN1RzudWf4P0jmkoQt0ezX+cW7S1AUphwVcMheMnCh\/OHUGQrY1t+NdvIBd1gMrS+F4JS1iLuizA15zORaWJLjZ5Of35GyhJSAht1QHaYL5jdVF\/+wQ6wkOonOtC2J9LLIh4t87NGbL82sfpll7nGorCnd4e6xGKKGfmQ9DPi1ioZmhKKQegudIWZzuxTYldEygXzHZPVVmU2yIiQXzuCvmyqjlCasq0oc32joGJdrYgnmI8kDIOfmiO6b6AwTXU9nzZmA8YDqi9fi\/PDVvyoPr88m3pFtvSb7wL9LZhlxNfgikrEHlOsj8pNUcvazoR+a89hNfs6AD6RulgYWOSEt1xo57Ocj7L+CtKZXuWMV8bCx+\/hgM8qZqyTxj+A4JrAph+4PGTw+ZH5OVH3BCGNO9BTCRH67I72ZZ2oagmpxVUYmb71UjpD1MgGe2ewpyinN8nDMLrtCDfze773Lxr67qZen5w+derkVU5N9NQmyq8vCfyFMzQgbEaXIN8rTDlIogNrxg63BAM9VGuWhOSO5FT4DDKpH1FN\/kNjB6l9\/vSs6AqB6M02tenNAOb8a0LfdGYspqbsBoQFv\/dtTFSoLPmQGjo3vAcwIhlCKaYC0hoN0\/J\/3TlxI26fW2lyj1I279E2IfQT27K2Doh0yRzMMmwyxxz9BAlu+XzpW8g5WPGzAqyWv4ovzrOZopRQ\/Pn+Sr9\/LjVaLqdHPUxGpCCDOxKTEnCDnGW3DqPnyZwVS+7ndoZo6hVUB0i4hUsv3U4U6foj+ekP0gVF0TJBZdf86RPdjHHgkmhoV1hLTiPt\/48BuY70\/R1esTE0\/7GLNx2mqX8nP+4\/4dH23HOlB\/UAAXpAJ\/eFQPbjJ8Y6jLNKp8yhDtUIaA84+bjVp0CXb6hEZRN3ne+XxBNxuwHGlOhgsTNSodkisnKI49QYAp\/93booM9bHiyFfAFH9h0MygVWw\/CmouWfHruKWssranXuXUuXxTjlEQB4kW2vCcbO9HhxpKRg9MVJ2aE6rBAl4eUTWC6sR92eRjdFfRjXGtEpUiDDgzP3NNst3nTGgqbXTlatjsZtSYhTVU3ER8f9gGHogGpnMtkn9gLFCoehm\/5K6oTp5\/NBhZ1rLGNPvB54\/lbu87oQTYWuTbAz8dfFdkClOxO+LCn3zAF7iJBM1yIiQpcvC7Q6djZ+OHsH9ATITWq\/Y341fjZCkStwUneFaSZudwJyy4L7Z3I+OoWhXdwOvO6yDjjvMu90JVccEWnkuYX7xjL2jT53hFfjEhLCWyUdtqrKar7lXWyf4fkKIOT2Ma429Zl6IQvQRKTjl1a+ZehSbWtxbG56lUvm1r64fnISrJP9OZXWf0y\/jNMajt6XOmCZfVTlb22xUrsN1W+pbSJpZWISlYZDZF3HA1Jy7DlzagejKlkHTedsOJtiv+S20VZ8nlGQmgB\/EBd96QMeksBMqJ+K02u+iywrrp7XvKoxidTJZYkuTW+ndI8wX3w75dUjH3zriQ4TBnZG\/PR4DsbVCQHGGu0nZM2oLptm\/\/Om2Q9h076mxIXHNWd9ah\/NKjB0ESzqndgeEV50DbOy\/W1tsm85tEda\/tDzCdvoeW39lXy19M0xC39e3WOGN68DUmk7y5+2TYzfot+cbO44mXo6EoqYX7tHPRlkuJIp4bohQzKZJLE8Qxn52m\/RrBCo7j275kcCNuc9KQOPDfWXMpJHe\/AmG8yDYQdXjVakBBIw4Cn8KXwtdP\/Gsgt0VS2+mLnjc667ggj7NwrXb1ek7FiKtd7lmdb7LaaX7UnkorN5wYJaCSddPO43DH\/msQ+RfhFvodVdgtddZovU1ilKI5wyzqvbxqhpAacZ4sFAHo+bTRxQRbz5Ix6\/lQAaOdphQp7NLYDpjob6MLdFTgNVcOBZp6PIkjlnzOWi4RNJxPDww0pSBv\/P2+dx1Q0f9ZwT0cVQFJFS0wr9nbYJ\/8FmLlCbsN+pm6QF1xrXEi3WNVfbTNtLb6+Ag6Ja\/K7OXFRcxxSrG\/mkOCpv6bG1ZVa7gcCnGFw7KMpHcePEwmS37NsKFUTJto1UDeCo1tZxBfDkU9HVgmg5EXtpCfEOb+Jz6giXGo56\/NhtIXesO8Q7fj6RokxetOs4SUlfM4KDSdxxIZbCYhtrkueou3Na1zDQd\/tkTT6D3ws3SYhYWGeJOzMz1ViqtrwMd\/3Ke+uK0+OdFf42mgRlkZOLONcOQMqVTeOy6e4vgk1Qj26QpQ\/Zo2tD+JWsV6cxFHQOi0Kt\/FYjX7ZGn05HjuNVinaEW8QdsS0xkYnaHSnCMZzSPYLHfu3IU9zB7mRRXzGQkSq5sOy2OUfAs8bFhUoVjReBL+2qSJUGXHS+suN41PDSkHrnzn8TnGZ8rMgMedXMssXTbR57lTCPvDuQ1gu2wSY1gGFRuqyJoGzbIqo9qkFky0bfoGwRjMb5V5juBpfeeNAx+c4p8FYGzabkWU8WZ88QH4np0dGXEDAI3h8MRrH8yO\/R8d9ckdvch4Xl7BUhjuaOVxw8c6aaQeVHhADAed6oSyI2FLQ5UM1QaY9BoZEGvkgn3sz8Fp\/gcQLOV+vorOb2vPibVBn4mUVIcKXNA6X9H2enTPPPFA2HmU2ZiipCOtsga07XCQHfD8bGdeGDPDvCjWY8xxe5DEaN1PUN4gprAitvWAe5oMKh42QavJ6U1eiaTmIor2e4fhgEuXeOKuTBmmiD4WJ67gHG352rodAvKPr+QR2puS1m4Jbj1hI\/BwY+ckabIZziph2oNbFqt8KrkO\/A\/IuGabZvBee1hpg7rQH9bWEvki6W+fG1G7m4xGDjBHCr5NuT7sQ4NifBXAJdmisoTW08Rqjr6\/v32h8bgAFt\/eGR4\/OlPD5Pcy559WDsqi+yqOOZ\/\/3MKz7KWwbEi4iUnQfDb\/8tx4dEGz","iv":"98e6bbec5bcceefa66ae07fcceba5f93","s":"354d857d533f0cfd"}
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