Marketing
April 28, 2020
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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bg9P9o8tc4rYd4U+sCWxVKEBsoEbHlImBaf14Kqq7I31xhkL86Qr9EkWEq7nalWNHXVx4zth1Bfhog+PggHy9YvJhDH1PaQNw0hzbdZItN2HSt+4Wl\/28zkHDydizTNqSX7klqMdT5obMzDNq8h8TQ2iFLh71PWgxuuXcLcyGHMs06LvuQdRPKrXjX9Zq0YM2GkDpajFVh8waXMtS\/lD24f9eRtAuiYpOJR6aM3\/eerGqBEYMbwhghGoUzQTnXkLHI88NVy15jMuprDBuWOwLXQj3sYR8aj2kpZ80BKeBHQHCK+Iz\/VZH+Vo21TSBgx4Qu8uUwlPIHd1numDgDjQDpmhBwfBfDkxLiUSQf6bmGHln8OqrDRDxWaDDpQO9gb\/krW\/5ztheg\/nF3q5bXuE3qopjl6OfIW8JG7FJh17DMQPnBhYtbjcfZhkiX4MHDCmbj0MwEWHqJCS95Xhv2vVv9xPRYHE1MRmxnzj4DUgRCgPj0t5YxqhlqWFPolp56a4uIo4FZ\/mo8Szyb0G5+3\/Hd7Bcq4Py36JsbxG4OQcTWxQcoFjKevjxxOXAtkaSLNJaVnI\/FX5ENMGr0ZKBJyv\/\/i+PEfge\/6Zqm5x2CaxCcUuhcOpaTHrXB9zwdQ3wibrwXEL5Bd2bicBKbynA\/kPnjjnLsMahH5jqQp6cvPsjPLVihea9Td6nIADusxGRaAquTFWF6JxMrgw1+Q7lkIK+ksOtKlOZC9Ms+MgKKniG3g\/pfC2bo6jyJgPbOVkap\/NDLazwvGNdR8\/opb4VHpckyZBd411OB+jr4B1HHHqH7GoLhzL+AVPbrMKR7J+rLzNeJBZaj3tjRZYRoGxlMwPVlL2YXZii0uAl3O61l32PpIMNMMxNnA5RHyhjGk\/s2bX167QCesLBZMJiX2MGJrTSAsJ16H+VWVlkf53UhfxcU0GXzaFBUO0Lv3wc2VXfF3MEqDm\/VTcw7dmALktHfIBhYXSAIWXAd5uNTZyLVRvwdiTA2cvTxFciurMVElJaHtrE3uUTlYO\/Kh9cWVDwMSGHq1YjGio0GRRJzXGJflvWhhhmTMQdJhRnsBeNKuz7Sdw7D9U+dtVjcilZX26tXN\/tqokvFlvx0oHFYYFFS0OSuOrm9zEfBvF2HdXakbrIqTe5HREuKVbrKppCTY8giLl0QdxWYnz3F6r55+v8cdF59fQ1SZRbVrEV3jgB6NJuBAifc8\/u9DbgkYF+OYCk5pD0H2\/HHIQi8rKjik0gJnOHsq1+OHfgjBRxF+HZAnoErTtTqSvZq04M341xHOpvTsLiuQPVioaFirvBEGW3AYTQaR3\/0dknIpd+fz5YwQlLbqyr1EfBsPJVfQw61ajYI7DFBonrP8om0Oq2BCzt7pxDB2lhjlucZICYFD6NkpsP0Kzz4hpN1OaDN\/F2OOzJG1CSIxnAL1JgP\/psvymM3rWtTns1lnQBFrAlgCucMRHYgJImepLUOiZHTSl+cJ34AdXw65czoSlB3pmI3j1xMgYbKiqJ72FTl7OzpIZaRMsoYrWb7YcmfBe0ouWYJ4GdXC5Qw\/O35H9p3fgZXI3bugtTVGAMd1C+4CcULILi8ydTacDEWLXLdQe0XFMALBkxqPesAxQkxWEK+cN1ubUdKv1VK4mzbXRe9MG+j9D6Fv32PTsYsHN1gazVeSOaT475DdiXrwa8\/1dHVCOz3iLbqEWq1GeNnSvVhAbE9yip5L6SqI6T9ShDdAOzaPW3t4xc8iHrdoaCgMVOD5FcXdNBcFe+3MAR3h0ib8SOs6eRvpwSlBqDpJH2XsnAsCnJrn0X2DRm6SKZfnBnlh7XsWDxNChem2Y\/fQu2msRcTHdg3qB08moDi1rKN3KVCzQ75hRnjrkBsOPjbKWM+xM74OEPhLITZohOfpgJjkQtS6Qlc1rY76l5Lzvs7HV0KYXP4IkqQmv+iqO40waVBr8WaPthpzjrlQqW16ffBRJzF9VaHEq4QwHi9Xy8sLi9vdRvpSeNFj33zMeIcAdfQ3kgX4OOMc+6BIn+WYJIc8E8sLyHWi8rBohHKQ\/MQcFuOlvqXNPpN5+s6KITEtSEu84hySfaHDmrHslk7TOjhv0EfhGrK\/xLJEpy5p+R5pmE5CFa+9DLhjbz\/\/zW2R7Jy+BH0X60hpUomh7EXHFlrINMMp3stzh+HBcwvhxw8MTK0zffs8yAvs9ADHWGZmgUPHhjifdhDKdqcmiXkV4oWaUrI+ruemOX4gbB\/IT3rT1wqIChd2DIdW2xvdCY8WhK7fmp\/xl8gzFbAO7U2KOCT6RivdzxuPDLsXjNl9E1E2JTmTR4C\/jAzVvFfx7QLvnsuHoGexu7AmxDVkolnyA+6SFQG6i7U1D\/oBsogfrEDxrNK4eW6\/TONjjCKkvxTqm85tFGWYMw1zaY7HluXwuUoxQID3LnM+KHzaZW5axbWgJMWU95DMMcS5OCcc9sq2qPDeWs\/\/EslUqHyKrT9FKqAyvh5PZJ\/1qa6y4O8vFAdPWN1i2JHM3d\/l2jjdoTJ7DBFf5qwDmiROjqk6TSWvrBwpWVPDQG7GSFiAEldooUIB4siE\/N2gnytF2EfOjTxWleO9zq1+GQ0XSjD+JjCZ844Qv1Rs\/0XzF5ByQZTWuzcCPqKyQGnolnquVDsugL1HuoALK3iBI3+j3O5x4OdGo4svNlA385gIhgWYCC7Cw9itd8o2IeLdcazroNnkQeUogk6tzB6l7\/CC9gmOPkJUIsLV7zrkRUiZMfqTPhEeA158nrAu5d0kGRMumFHSZXIH1nvMKwkHq75mOa544nX8PnHLHATYq8uAOZfH2koRe7Qtc+kj0Tu7SQ4Yzk85K0cYnEX8KTIjSZ6CSb\/sO1sklqePGFCwANp9Fjq4gUeWZUazX1nVQV8WNMz6RfASGSVuxBPc+JBo3zz15pKRG6k42j8SyhV+b6r2uX5T9KbovGTVL51lXwjerXiWujcbnkOWtyBuIefopgYRpqqwH3pHieL1FQio6V+vWLIi5qSrWAtTlj0gpu71fmsPRuBfIa6UhgIaX6Nt7zAbbYoRTzMQ+OsYHElanqjU93JmOG0G0gR8KPIMPxwaVEIoDfBoVAAftd3FCNUQvAPf3Bd04rT6qi5kDD9gyJQDX15A5A8FYLgaG4cSD3XG+sQaFKfAIOqJkOL+UpHO\/zsKZdimR15X\/GrAv8PHlcLpjyBN\/BcArx7glPmaS2jQ6TDXd0+o\/z2ZptWnCBu5gL\/R\/gG\/E\/jtfqO89TlQWL2DKiDZ5CAIkXfHCZ8kPkdr2W76N7Ix2jBnw+Ki6enanUdhx\/WAE+dUtUI1ZX0MqIvv7CdZkNHhfZxqSHjlENzLI2sBQPMzy\/HWD9RHJW6iqQo8jbHwlMQvT7nRj7KMEdiKN90Z1gc+t5rcDgYcEhKrkrL+JPwsQ1bVoEqklMWGuQsN4H1eHzmc7Ah+wM6mJmPSJMHRiTS+wmEo\/SRnfG5EhcRTCE+o5O5o372LQhFQXxhqEMJVdm0JpPUPGjUvAb1eMQlJNRhdI2kAYbE8PMvOaiWR8Zrin2+JolWiq5EZLdHsjof9FWE12JXhS1vng2ZnNFs1zo\/fBww2jETeiOjZCi6RlsrpNsdejt69urBCXqpD3U2HBJL4EX5NIlpmil7WPscwalwuzhvRF7HcbR1q3OHt5ZMcTy56TrfTPTtU7WIsvv20cblBHnkRLXeicsOmws+4oZfwUVjpXNLkkMaOMBNqA4zhBtGo\/qMdp9CbPx8XqBjuIx5cRnKaPn6bXuf6R4QX55fZuDmZZUM4D4Swu7uCMMs5s94H6S7VDYGSaaRX5CQbVF8505JFSsyvCliKVwI7aKqpmRlPC0V7\/OysQfgHJsF3ogquJVpEXu6ScHposTFlW6NgMaxbWOWtx4XC1w2zptqziWzWzVg5jPyu9eULV9dn8RpN\/Wttna9Kh80+wnRUaDqLA3NCQCm\/Hqn3Fisam1sSWetrS6pnHMbBc1DDokULYCJFXcZC+Qpi4jXeorgGvCr3cQ3i6NtDdTA68RlMM\/EfQG6JWXHVHhH\/sXiRMorNi07S9JO7yGXRUo+1kOyn+\/5ciNpmJHK9cHyB2raat\/Qvz6HlhpyrmGzFkv17iy+NaNj5csSWmpwsAG2WPaJWbHF1oVpWDLDb3kW5SwC1zsfAPegeT2Gwa\/dojTADd0C\/a96LybBS1yHg0O2p6dEVnV3FeSY0x6iG0hepUetprAlCjSau6KKzV1bgHBwHD2mBo0ITJ6YxxS\/+TWGDC0MbXed1Z\/EWvsBDt+tdeBU5ovGkifhHrsivrDrS3yAN0nl3D7byehzaE0aesH6oveZWjKeIENSTvqlyWD\/VahdjI20Kmgto7tGaxpa9OnMso\/DEdoHfSmeQ86HlnCQ\/bV6zSh6ivSy0SvW0P4di7Ga\/bujHslTL9h38LhcnUJwPTFX9CExypPrNJydftW7em6VLaDr8wVpHgJWYvuPEFyc287foP82NIrn1ZGYavO+zuwB8P5HM3syDP7yC2NdUs6gPySNAhn5gN9bqXexnNLCRsDnUneDdKuRnu\/rtwidxS5Im40P2I7QhKRBm8TMkWIFAmC0ZrG081RdUERe\/ion8t3+NnjjpDzYCWp6N20M+9W4m6lbdwQYYg5x8aau657mpJup3wXPleCBKMm2qqR\/3KGbSbxfFwisactgNzea5+r1E0z7ESDM5\/yyMZkiksG9seC2ZuenRt4NF7kN3fZG39y6sFZNMQAVSqp\/uAP3GDyez\/qbMKOYG8fduQKLNt9VzTYCvkqBZLdYXQq\/1VItKJ71lKlMw1olmAbH9X9FyJPmNinQAHNtMQTQVGUMbI8yCHFPXZzY5W8O1goFGxkblqi0esXzEG9Klb27kXMZFg96NU6UP6W\/RL22kLwXKEgGuPzUljW0ssMq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