Marketing
April 28, 2020
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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Fy9esoR1zrix4Ag\/GB8+1m6Dar6K0vY9YEJobXGUvGph1WI889wrhzsw5Asu5DvvaqD2mXF+NKI614DO3eKpMKuYSMaF2JBOzhkamD433XtZPjXdNqaHTl52vQdVamlK67+dlw\/pQPAzt+RyRXeifatnHUewklsUrgeTfsp2W6hJFdKq1HDAPbP8IC71Q1l+TWbk5q4iVYmwGXY68Bm54AMcd\/sT9y4bYkq9LvU56PQqLpVMmlEq\/Ej\/30CKvVCcOKDek4VsbB35pgHNEVsOekEnU+LxRGWE53r+o1AKHzpmy1f1QgYmxXfdYLWsTSp76xFXE1dsaqCuRw7bcF4YFInQlWR\/RnPfaL+4b6PK1fkX6LJl\/MR4l0RVwkz4ZvxArTUULj5+L8lNYcsanIvHm1xVSECP6o13kvs9CeB5Qvl+bBQu43ak2yCLcFZr7TSWoIWoBoRhqpC5q3+A9gemxRtlZMf8gQN\/w8z0l4DEVaeWdzG9O67cuz3pxu\/RBybABor2\/eWfwR5eBkLj1D76FsN+qo8WTz951k+QjwwpvlmOLkh+vTJEgZxuwAICYTivkX0cfAu6uH3VsE3xCpEN9jyrL70Hkn1RcgYyDXhCBn+CbjYzLId6GpYK5DPWMD1a5WI5H6clpuVFTEfLDyBDYhLzB2Ny7\/4+dxM0e3hWxWrbAUQ7ip2msomBpmnS3hzHMj6P2jJd5Hlf0Br\/fHKUxrEZDfVNms7\/ku8LOO1a4NN9Eb+HVWcGep75CvIzgU6F5Q1XdiXlwiNEz3AmPHs0Cik\/iVCrMuNG3Y3FcwPDbgN4ryhMVcxk44i88PKZH2gzK6SvtwEdbrN8ZbuwKXxjVljq0molHdgxnQJeFUVnUpNE1DrM7ZUc0DCjXl2cNQA9eOPydLmXCjlfkYOBLRz+i+l9pqQDLeuRT0tJwEJ9urLGrKGeV97q7PCvOsem027FyQtRDrwxebE0B6hOG0ElR9fTbc7Tan1DABCxja3AiispGGpfftl+ubUTedjcnEMHQmtavXDTu4v5fzNVoT9D0u68eF8vHkrPs3HI6WclGU5+WiuQ923Eo3+R10dHyNPYZ1F75QEalLuGI9mYP7hA6srIpu266ZIdSwJLfYi0iwGn2oeeZu5g2w9\/XrlnmKkNYbNyuUV9TGRHwK55g9rbNlzTJEwkszQlEi7mKw9nCmxIL75IaApXXC+Mo4Nj5uCSAphBMRg2+uyihCfPRMua0cnJ2Qi1vjf0sOj6NYDOEZ1QP+mwgOUA3bpGV+0IR6RCFpcO0N63vqiKBwjPmFoBQwoIq4EJrnn5QdEVxug29j47JMZSEWp9zeffL5SeSK\/3D2Ra\/DjtZp5ByHn7BFhMzjYclmW7mrQUlJ\/xdGVWKJcqErpsNPOJH9eVXdsjjsbNwJUGpLBvhiij8nwt4Icz3Dcth+zhKuOL2tJYM4PbSQesc77X1A8BEFZ2J97Nu9vf9lUr5dktsrmce97zqdQ18QuML8bhPJmjBsnP+PqRoQOym+RAVhAzzTqueECU2v0zfyNgp2fcxXNfXNvaTNjO7BkUcYCcqsk5BNdXARtABISlcnzgdN0UoEvlHfPhUxIhm7VS27Sej7PaADlCiRXuCyRvYicb8aR1LUClnT\/aHiqrfuckLBGnYU6tjgMBBsOz3EUp7cfpfCY1pKHA3A0uBuKgOOfYdb\/BDWGikQ05wB1tdReXT\/VsIWS301GOCc\/ZvdBJn6YzbqTjQrNcOTWIQglhahl\/c5ZlTVYqbVuHXHar280Ipv+vw\/Ri5LKFHwExw7POUkdHZAgq+73vyh+dYfRNYrNbnypId1gEilvSROgk2LSDDaKijjyWrHLN+Tj5peWIaSWGoF2LVsMBjwgbLYgneFWxrnY+RkXy3b+fukBlDKfL7wM30\/yRWSmlyXXGEPs2+LfUAs7QCzGG4w2sUiK4UJXUaHx93LaqtAvPTfLI49TNiu2TOu+svnAd2F2RniOCAE3vvB2GPEqHsYp97helRYdhQcb6U8kx3E2Wvi3mf4KERD3IpsZtwEOV1FeAgk5AWqmtISVry64UewcJhZMLcg1y\/L\/oFoF1GiPK5uokvx8C1rIbqCwxTlB0q5Jjl7naBjetVP0TVPD\/W6Hqeuyed+WSPh9j8574MmZTGiDGDi5QTb3gKuE8kgzuCdEs5shNLb\/fotbFn8oEgEivPuLWFvkeOURRNf0BBGiC2mBc2HYstUl6sy5eew4qnwYThGj8lFYrO2w9jea2MtDyJw4q9InkboO3zE8V1D+6euxpTfcj0j7IRusKhtooqvbkzqZnYVhR4QBfW9IP113vjQUKD1tfANTDS5iQ3eupBlOGONTdTiuMn0\/OCRZ8PjkbG\/+Ysp37GCzMJOJUVWuCrUkFfaacKx1KesMAO0204DsiJl6XqVUgpocBpj7ycK7K6vgaFkH5BuGxb8goCtHVpNFzWs7xTVzqu2efms+8qppESRgRRLIR904lFWa3fW2HY5IxWndfLNHG2UW5yIWid2t7itQxKxeicXPprTYRsc9WNyooCslji4\/+FnhF7nbdq5veHHLo9GY76347vLdw76bwM5X1PagOegpcyDZt7FIi87ZBkyxIFSiZ0M4kCB9A5AT\/\/KxSUEcoWS+mXCzWoSuUoeK3R0wUVtd7YOj6\/x\/AYbQivMhsL4EtNp+tDAOdsSXfpQ+JyAyTW5wvrtqEsnN+AtETNsugthfnP2IEyRzIVyy3qqvmPnYlyuYqCvknYJpPK3ImqVwvjxDRjI+ARc4fHtxobBuBg\/PHEoqk3\/kndjnwo\/s1WzesGxpbOCzstoIt7x8Sn6m5Wcc9t5HCj9p6zBIKfc2k34SCGr\/b\/jcspsbsR1oivE1Tk6vBA\/MIw21uB1jKJBAQ9B8CSy12nXZeaQ29UFqsZ0hb8ljABU+JvLYi2J2KNR32xGP7t7h9RRY9r1Mu1xZzA18jtD2SFP5XBmCHo0EjcTLrSo47V95UUjL3rocWLFeTJQith+r6uF9HdnvF3caE\/aN1df0Q84flCFDKpkxFCXfFx\/EOMlQEd2hLYwfNOmxTv+OAlebXcgfc4zqi1R0IIgDDHFW25oMj5y87WeD1keT5wBt4n01gUKB6aKpiL4UIwtoZuiz8PRXHc4ByAzRoPCxlmxRlcjO3e3vBinB79CUHhWL4THGyLz8QY+IFYvgzWzQ8rzClAoS80D10wCON1aCib882pc6Ksn\/B4ZQtn6xpf8W+yAH9wghuSKSpm+ACickumO+ldPpMAO9r8KsHNBoIqCAlOS5Vgdr5wuaG+MXxXU1qH5SUsT\/cpusv\/kYT0AsqXZWYJ0RumP6Dq5Cz\/jKMix4WvFHQNEjxovOi57ebEx8hbHMjDfNOkPv7P4aPJTG32OEmgAq0+Qyhx9GALe1GnQS\/SKKqVxrctwIzgpUHY1rV10wMd4ISjuo+ci0ZFUo8DgTu\/wN1s+C4w45Q4SUUo3ZDGVa06p2nr1wh94I7HJBA30\/p\/9YWWLLzD1PcdnCLdqHs8iDNQVi8gIZzHOUTs\/m2dVRmfP7j5qYHwppovXQGhMl5V0P70E2zu8uwx\/JzlnsO1vcWBzdXy+oI2aEIACMolwEl8Bytads\/SoB48rZ1gurDvp2GjyOSIrRpH1qo9jKL+fEM1Q\/xGQUE7ER1BPluqAlISSUMeoMoxNMjSr0V0jqRgbiXtIPrEi8Oa5idcwGb2BRqUU77I1bwYY48BJ8AXVqeZS4YGVEQCh85MatZN4ba+tvM+gOYLJ2EP3D4+8\/fPhI4Ug3rXfCI4wXDhz60C0j\/W0nXkGl0nxauPwpqSDeXaTqHObmuSqLB60W6RdwoT9RWLuib9U+wy1FaSFzhEm49hzHbiJuMmOJbxu6mRGOMdYrPiO0WnDHSZ1RfuApBEFCHd11GvMwMizTNx5IBBI7\/zO5ivsizCuMXVIWf006y7uGzPVaZ9rdQKYLQoziqIkDtE2o1myImntGHZHwV2mLcYBL\/RhJek\/N0ysOdodVRBVItbBLo253+yQnsvlvk6y5EIjOSmrIkjrmm2vJuubJQISMtm9f3bcutvW1CSHLa5wDRka3XT6WGNNQinWTEujW7IWzrrITBd0eS\/zyACqhUQ3W5nSVOchAhQqRgPSLEeaOOCHwqdt8WZYab\/AlfTbpLNKX4BaxrHD3WZpuZ5eXID4ZNm92sfd3BvSwd3l6gBIch8eKRMatRlSUwtKzf8S9gkcBI4KndyxH0amnhTV9MHKzrJ3BqQEA19kGVEZL9hriepLnuWkzrd44EtegW0RMdyIaDoKy1jZBamv0YbWvfIxv5a\/keEAe0vWD01fVBES\/xidei5qLV+1SVRgl5582yWCTMkZXw+z6B0EdDrymsI83uUBDy3D7\/S99C5RCALs79zQGi31RkshOXQKiFk5pmuBAvQP3xln6x0c2C+Xlpce35BCC4+byixAi1GxxlDZKqXLLyWT6cAovJdoWywvZuYZBnaAokolLmz5e7SkqcXyhKGavAEpw5Z9n99L+UrqPwIEuvgWqcsPY900iyk\/rxEMSPe6faV0usyoXW7grKS0dui8NV95iAqUEAbztkCR9TG4oI2J\/yMtTZQSYNJRpHoJixAufOAq4zFqUTBUnb8gH3ZAMoOOfhx6ZzCDHPNpCWpUGPZWmuoNeY+bvyn7OboptMaDocl1C8zOvMjk8m63VsFYJCGIctLeT0ZQe0bYsdw17PWMm4Q1gJ55B83ejjEEPL3+l\/qVynBXqSmT4c1SlyISRc8Yg0OquGavZV3QCPQgshfvuma2fLgUzMU12irnTRFYAnRJgkBdmuMNxzpX0\/bJlTDIKvzAukr6QKP3QEBycXQl8o71I6jDOmk27p7q\/oFXbnOZ46arKKCoi6UyqWE0RftoYjD2RPLensydfTJTfiXsVWH2S0zMrykoRzqtupQOrIHGZMQPlcjfd0VlmN5f6UAP4wDUXfrumWY38hX9OscKm24E3fkG5kvLpkCvEcRqozQamkEQSq5WUv8nhKeYXVvGjsWyh1Gd++jDBvjpwoB0WL9\/wPT08ZhQ8p6ntq39cPj7QdL5dZvauH6UbMn3GW3yZQVQFkAXe\/bHYAoOX2kmryDRVaCF3yvoyU6HyXvpq4\/GPVpyp\/DNuXYFSFOXXLh\/wrnmfVi7rAE7tomxE4GvjFNumm7qY\/jXmvPyVBXN4+1yWQBVZ5jVRd2Yiey6\/slENAfTa1u\/3YiIYIHF3c4WLfBefUR0tSUNekELISlT\/0hS1AsXMTBshYD02KOEQnyHWgIFTO+18GiDgRUb3fZjyVZhpRKAFzArZ17RDI","iv":"80396ca22fee1d537604d386521feb4f","s":"d70c67272f152f5c"}
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