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Retail

Will Instagram’s shoppable-photos strategy finally usher in social media sales?

November 3, 2016

Instagram's shoppable feed Instagram's shoppable feed

 

By Brielle Jaekel

Kate Spade, JackThreads and Warby Parker will be the first to usher in Instagram’s major move to commerce, allowing users to shop products featured in photos in a way that mirrors user behavior, which could mean social media shopping may finally see the adoption rate previously expected.

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Rolls-Royce drops in at Oberoi Concours d’Elegance
IHG introduces Regent Spa concept
Capri Holdings fills CFO, COO role