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Feb. 8, 2026
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Marketing

Will the new 007 be a blockbuster for luxury?

October 1, 2021

Aston Martin and Omega are two of the luxury brands most closely associated with 007. Image credit: MGM

 

By Sarah Ramirez

As the 25th installment of the James Bond film franchise arrives in theaters after years of delays, luxury brands are sharing the silver screen with the iconic secret agent.

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  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  2. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  3. Kering Generation Award X Jewelry returns
  4. Versace hires Pieter Mulier as chief creative officer
  5. Diane von Furstenberg named Icon in The Time 100
  6. Gucci studies connection in spring/summer 2025 campaign
  7. David Yurman selects finalists for inaugural $50K design grant
  8. Call for nominations: Luxury Women to Watch 2017
  9. Stella McCartney films trashy tale to inspire mindful consumption
  10. Sotheby's saw record number of new online customers in 2017
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