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April 26, 2024
  1. La Mer appoints first male brand ambassador
  2. Mercedes-Benz adds celebrity touch to G-Class rollout
  3. Porsche named official electric vehicle of 2024 Met Gala
  4. Sofitel leverages local ties in new campaign film
  5. Double-digit growth streak continues at Hermès
  6. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  7. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  8. Prada Group sees first quarter sales rise 16pc
  9. Gucci makes splash with 'Lido' collection
  10. Richemont unveils plans for Watches and Wonders Geneva
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Retail

Winning Singles’ Day strategies for luxury brands

November 7, 2019

Global brands understand that the participation in Singles’ Day comes with a billion-dollar sales opportunity. Image credit: Shutterstock Global brands understand that the participation in Singles’ Day comes with a billion-dollar sales opportunity. Image credit: Shutterstock

 

By Adina-Laura Achim

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  1. La Mer appoints first male brand ambassador
  2. Mercedes-Benz adds celebrity touch to G-Class rollout
  3. Porsche named official electric vehicle of 2024 Met Gala
  4. Sofitel leverages local ties in new campaign film
  5. Double-digit growth streak continues at Hermès
  6. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  7. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  8. Prada Group sees first quarter sales rise 16pc
  9. Gucci makes splash with 'Lido' collection
  10. Richemont unveils plans for Watches and Wonders Geneva
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