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Travel and hospitality

With ‘A Lifetime of Memories,’ Rimowa proves product line stands test of time

April 24, 2023

The LVMH-owned German luggage brand is lifting the expertly-engineered Original Cabin as an item that lasts in a marketing effort that touts the simple tagline, “Some Stories Have No Endings.” Image credit: Rimowa A new campaign encourages world travelers to embrace the dents, scratches, lines and bruises that their suitcases may accumulate along the way. Image credit: Rimowa

 

By Amirah Keaton

In an age of quick-turn trend cycles, selling longevity is no small feat – LVMH-owned German luggage brand Rimowa’s latest storytelling exercise sets out to do just that.

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  1. Aston Martin loops Breitling in as global watch partner
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  3. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
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  5. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  6. Armani faces $4M fine from Italian Competition Authority
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