Travel and hospitality
May 16, 2024
The company is bringing together a sense of heritage and modernity for its refresh. Image credit: Jumeirah
By Emily Iris Degn
Hospitality brand Jumeirah is refreshing its visual identity, recently taking to the famed Burj Al Arab property in Dubai for the reveal.
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","iv":"d391003d8ab642f5fc79bc37297046a6","s":"349f8a5ba334dbd7"}
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