Travel and hospitality
May 16, 2024
The company is bringing together a sense of heritage and modernity for its refresh. Image credit: Jumeirah
By Emily Iris Degn
Hospitality brand Jumeirah is refreshing its visual identity, recently taking to the famed Burj Al Arab property in Dubai for the reveal.
{"ct":"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","iv":"51b0fb333857d7456119a9f611cc2633","s":"5d6594d16aa4bdd5"}
Share your thoughts. Click here