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Fragrance and personal care

YSL Beauty celebrates hard work, perseverance with The Y Crew

August 29, 2017

The Y Crew brings in three successful young men as the faces of the fragrance. Image credit: YSL Beauty

 

By Danny Parisi

France's YSL Beauty is promoting its new Y men's cologne with a campaign centered on The Y Crew, a group of young men from different walks of life who will be the face of the fragrance.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
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  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Laura Burdese to succeed Bulgari CEO
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  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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