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Fragrance and personal care

YSL Beauty celebrates hard work, perseverance with The Y Crew

August 29, 2017

The Y Crew brings in three successful young men as the faces of the fragrance. Image credit: YSL Beauty

 

By Danny Parisi

France's YSL Beauty is promoting its new Y men's cologne with a campaign centered on The Y Crew, a group of young men from different walks of life who will be the face of the fragrance.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Dior, Rizzoli to release book on Lady Art project
  5. Fendi pays homage to artist with playful puppet fall campaign
  6. Veuve Clicquot debuts après-ski activations
  7. Kering to acquire jewelry manufacturer Raselli Franco Group
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Dior dives into French Riviera with escapist fragrance
  10. Brioni launches anniversary capsule at Bergdorf Goodman
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