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Dec. 18, 2025
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Fragrance and personal care

YSL Beauty celebrates hard work, perseverance with The Y Crew

August 29, 2017

The Y Crew brings in three successful young men as the faces of the fragrance. Image credit: YSL Beauty

 

By Danny Parisi

France's YSL Beauty is promoting its new Y men's cologne with a campaign centered on The Y Crew, a group of young men from different walks of life who will be the face of the fragrance.

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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam